Social network diffusion effects of an intimate partner violence prevention program in rural Nepal
Key Social Norms Take-aways: Social norms—particularly injunctive norms around gender roles, violence acceptability, and help-seeking—are highly responsive to diffusion through social networks and can shift at the community level even among individuals not directly exposed to an intervention. The discussion highlights that normative change spreads beyond close interpersonal ties and may operate as a broader […]
Adaptation of the G-NORM (Gender norms scale) in Uganda: An examination of how gender norms are associated with reproductive health decision-making
Key Social Norms Take-aways: Gender norms are multifaceted, context-specific social norms that shape women’s reproductive health decision-making, and must be measured as distinct but related constructs—particularly descriptive norms (what people do) and injunctive norms (what people believe should be done). The discussion highlights that injunctive norms may shift more quickly than descriptive norms and are […]
The paradox of enhancing male involvement in family planning uptake in rural Tanzania: insights from Bahi District, Dodoma Region
Key Social Norms Take-aways: Deeply embedded social norms—including gender role inequalities, stigma around male participation in reproductive health, and expectations that family planning (FP) is a woman’s responsibility—significantly limit male involvement in FP uptake. These norms are reinforced by peer practices (e.g., traditional gatherings), taboos around discussing sexual health, and patriarchal decision-making structures. Additionally, myths, […]
Teenage Pregnancy and Adolescents’ Attitudes Toward Marriage and Pregnancy: Primary Data Analysis in Akatsi North, Ghana
Key Social Norms Take-aways: Social norms—particularly peer pressure, gender norms, and stigma around sexual and reproductive health—play a central role in shaping adolescents’ attitudes and behaviors related to marriage and pregnancy. Peer norms strongly influence earlier desired timing of marriage and childbirth, while more gender-equitable norms (e.g., valuing girls’ education) are associated with delaying these […]
Exploring the impact of perceived early marriage on women’s education and employment in Bangladesh through a mixed-methods study
Key Social Norms Take-aways: Social norms play a central role in shaping girls’ perceptions and decisions around early marriage, with norms around safety, family honor, gender roles, and acceptable relationships driving both parental pressure and girls’ own choices. Early marriage is often normalized and even desired as a socially sanctioned pathway to security, adulthood, and […]
Prevalence and predictors of modern contraceptive method utilization among married couples in the pastoralist communities of Fentale district, Eastern Ethiopia
Key Social Norms Take-aways: Social norms—particularly religious beliefs, gender roles, and expectations around fertility—strongly shape contraceptive use in pastoralist communities. Norms that value large families, discourage contraception on religious grounds, and reinforce male-dominated decision-making limit women’s agency. Misperceptions and community-level expectations further sustain low uptake, indicating that interventions must address normative beliefs and couple dynamics, […]
The comparison of comprehensive sexuality education knowledge and attitudes in CSE-exposed and CSE-naïve non-formal settings in Lagos State, Nigeria
Key Social Norms Take-aways: Comprehensive sexuality education (CSE) in non-formal educational settings can help shift social norms by increasing adolescents’ knowledge of sexual and reproductive health and promoting more inclusive gender attitudes. However, the study shows that deeply entrenched gender norms persist, indicating that sustained and more intensive interventions may be needed to meaningfully transform […]
USAID Zambia Community HIV Prevention Project (USAID Z-CHPP) Quarterly Report
Key Social Norms Take-aways: This project intentionally worked to promote protective social norms related to HIV prevention, gender, and sexual health, especially among adolescent girls and young women. It engaged cultural gatekeepers, traditional leaders, and male role models to foster dialogue on beliefs and practices that increase vulnerability to HIV, early pregnancy, and gender-based violence. […]
Exploring intersections of localised gender norms and unanticipated effects of a sexual and reproductive health intervention: implications of respect and being a ‘good girl’ in Zambézia Province, Mozambique
Key Social Norms Take-aways: This study shows that deeply held gender norms about being a “good girl” — including deference, modesty, and sexual restraint — strongly shaped how a sexual and reproductive health (SRH) intervention was perceived in rural Mozambique. While the Women First program aimed to empower girls, it unintentionally reinforced local expectations of […]
How is media content and outreach supporting young Zambians to make sexual and reproductive health decisions?
Key Social Norms Take-aways: Tikambe’s multi-platform approach—combining media content with peer-led outreach—successfully engaged with harmful gender and social norms around adolescent sexual and reproductive health and rights (SRHR) in Zambia. While the project did not explicitly use formal social norms theory, it clearly targeted perceived social expectations around decision-making, contraceptive use, and parent–child communication. These […]