Temporary acceleration or long-term change? Experimental evidence on female empowerment and intimate partner violence in urban Liberia
Key Social Norms Take-aways: The intervention produced a durable shift in how women perceived the normative environment surrounding intimate partner violence. Although women’s own attitudes eventually converged with the control group, treatment participants continued to perceive substantially less community acceptance of violence 3.5 years after the program. The authors interpret this as evidence that intensive […]
Evaluation of Girls Invest, an economic empowerment intervention to address social and economic risks associated with intimate partner violence among adolescent girls in Ibadan, Nigeria.
Key Social Norms Take-aways: Girls Invest suggests that combining economic empowerment with gender-equity education can help adolescent girls critically question restrictive gender roles and strengthen their ability to respond to gender discrimination. Girls described recognizing norms that privilege male authority and restrict girls’ educational and economic opportunities, and shared intervention lessons with friends and family, […]
“I Stopped to Prove them Wrong:” Reasons for Discontinuing Daily Oral HIV Pre-exposure Prophylaxis Among Women at High Risk of HIV in Tanzania-A Convergent Mixed Methods Study.
Key Social Norms Take-aways: Social norms and social pressure were important drivers of discontinuing daily oral pre-exposure prophylaxis among female sex workers. Women described a common community belief that people taking pills resembling antiretroviral treatment are living with HIV, leading to stigma, rumors, negative reactions, and pressure from partners, family, friends, peers, and clients to […]
Effectiveness of a multimedia campaign in shifting community knowledge, attitudes, social norms, and practices of female genital mutilation and child marriage in Ethiopia.
Key Social Norms Take-aways: Exposure to the multimedia campaign was associated with greater awareness and less supportive attitudes toward female genital mutilation and child marriage, but deeply rooted sociocultural and religious norms continued to sustain both practices. The discussion emphasizes that individual attitude change is insufficient; sustained abandonment requires collective norm change through community and […]
Increasing young people’s use of sexual and reproductive health services in government health facilities in rural Kenya.
Key Social Norms Take-aways: Social norms and provider attitudes can create important psychosocial barriers to young people’s use of sexual and reproductive health services. Fear of judgment, shaming, parental disapproval, and loss of confidentiality may particularly discourage younger adolescents and girls. The findings suggest these barriers can be reduced by fostering more supportive provider attitudes […]
Promoting Adolescent Girls’ Well-Being in Pakistan: a Mixed-Methods Study of Change Over Time, Feasibility, and Acceptability, of the COMPASS Program
Key Social Norms Take-aways: Restrictive gender norms around girls’ mobility, safety, sexuality, and family honor limited adolescent girls’ access to resources and opportunities. While the COMPASS program improved psychosocial well-being, social support, and some gender-equitable attitudes, harmful norms surrounding violence, victim-blaming, and girls’ movement remained largely unchanged. The findings suggest that life skills programs should […]
Menarche as a silent transition: Islamic modesty norms, mother-daughter communication, and menstrual readiness among rural Indonesian adolescents.
Key Social Norms Take-aways: Islamic modesty norms shape menstrual readiness by influencing whether, how, and how openly menstruation is discussed. Silence around menstruation was not simply an information gap but a socially meaningful practice associated with religious identity, femininity, modesty, and moral conduct. Importantly, adolescents did not reject Islamic values; rather, they wanted emotionally supportive […]
Explaining the attitude-behavior gap in adolescent sexual and reproductive health service utilization: A cognitive dissonance perspective from rural Uganda
Key Social Norms Take-aways: Adolescents’ favorable attitudes toward sexual and reproductive health services do not necessarily translate into use when stigma, anticipated judgment, misinformation, and peer influence reinforce non-use. The discussion emphasizes that social norms interact with psychological and structural barriers: fear of being labeled promiscuous or irresponsible can justify avoiding services, while reliance on […]
The interplay of economic shocks and cultural practices in child marriage: Comparative evidence from India and Zambia during the COVID-19 pandemic
Key Social Norms Take-aways: Child marriage is shaped by the interaction of restrictive gender norms, cultural marriage practices, and economic conditions rather than economic hardship alone. The discussion emphasizes that inequitable norms prioritizing girls’ roles as wives and household caretakers can limit investment in girls’ education and future opportunities, increasing vulnerability to marriage when crises […]
Teenage Pregnancy and Adolescents’ Attitudes Toward Marriage and Pregnancy: Primary Data Analysis in Akatsi North, Ghana.
Key Social Norms Take-aways: Peer influence and gender norms are important social drivers of adolescents’ attitudes toward marriage and pregnancy. Peer pressure emerged as the strongest influence on preferences for earlier marriage and childbearing, while more gender-equitable attitudes—particularly valuing university education equally for girls and boys—were associated with delaying marriage. The discussion emphasizes that social […]