Boys’ perspectives on girls’ marriage and school dropout: a qualitative study revisiting a structural intervention in Southern India
Key Social Norms Take-Aways: Boys were influenced by norms portraying them as both threats to and protectors of girls’ reputations. While some adopted more equitable attitudes, their behaviors remained shaped by dominant masculinity and family honor norms. Interventions must go beyond individual change to engage peer networks and broader community structures in shifting power and […]
Application of Community Dialogue Approach to Prevent Adolescent Pregnancy, Early Marriage and School Dropout in Zambia: A Case Study
Key Social Norms Take-aways: This study highlights the potential of community dialogue approaches to shift entrenched social norms around adolescent pregnancy, early marriage, and school dropout in Zambia. Dialogues facilitated critical reflection among parents, reduced cultural taboos around discussing sexual and reproductive health, and fostered more open parent-child communication. Despite cultural resistance to topics like […]
Effects of economic support, comprehensive sexuality education, and community dialogue on sexual behaviour: Findings from a cluster-RCT among adolescent girls in rural Zambia
Key Social Norms Take-aways: This study illustrates that combining economic support with community dialogue and comprehensive sexuality education (CSE) can influence adolescent girls’ sexual behavior and perceptions of reproductive health, although not all effects align with intended outcomes. Notably, while these interventions improved knowledge and contraceptive use, they also paradoxically reduced perceived community support for […]
Prévenir les mariages précoces et forcés au Bénin (PROJEUNES)
Key Social Norms Take-aways: The PROJEUNES (Preventing early and forced marriage in Benin) project demonstrated that addressing early and forced marriage (EFM) in Benin requires shifting deeply entrenched social norms that define girls’ value in terms of marriageability and fertility. The project successfully fostered critical reflection among youth and community actors, challenging beliefs that favor […]
Gender Norms, Violence and Adolescent girls’ Trajectories: Evidence from a Field Experiment in India
Key Social Norms Take-aways: This study underscores the central role of social norms linked to gender roles, marriage, and family honor in shaping adolescent girls’ agency and decision-making in rural West Bengal. Norms that prioritize early marriage, family reputation, and male authority constrain girls’ autonomy, particularly around education, mobility, and sexuality. Shifting these norms requires […]
Contesting restrictive mobility norms among female mentors implementing a sport-based programme for young girls in a Mumbai slum
Key Social Norms Take-aways: This study shows that even in highly restrictive settings, collective action and community-rooted programming can empower young women to challenge entrenched gender norms—especially those limiting female mobility and public visibility. The mentors in this program strategically negotiated their participation in public life, gradually shifting their families’ and communities’ perceptions. The social […]
Students and brides: a qualitative analysis of the relationship between girls’ education and early marriage in Ethiopia and India.
Key Social Norms Take-aways: The study reveals that persistent social norms in Ethiopia and India devalue girls’ education and prioritize early marriage, often reinforcing traditional gender roles that restrict girls’ autonomy and opportunity. These norms include beliefs that educated girls are less marriageable, that marriage should precede education, and that domestic responsibilities and motherhood outweigh […]
Challenges in Changing Social Norms: Evidence from Interventions Targeting Child Marriage in Ethiopia
Key Social Norms Take-Aways: This study underscores that changing social norms is possible but complex. Interventions prompted discussion and shifted some attitudes but also deepened divisions. Gender and power hierarchies remained largely intact, and future programs must anticipate resistance and support collective norm change. Objectives: This study evaluated whether social norms interventions and economic incentives […]
Reducing GBV in Zambia: Midline Survey Findings
Key Social Norms Take-aways: The Natwampane program demonstrates that well-designed media interventions can positively influence deeply entrenched social norms that condone gender-based violence (GBV). Regular exposure to Natwampane radio content was associated with reduced acceptance of harmful gender norms, increased awareness of legal rights and SGBV services, and more willingness to intervene in or report […]
Season Three | Consolidated Evaluation Brief
Key Social Norms Take-aways: The MKBKSH (“Main Kuch Bhi Kar Sakti Hoon”) intervention illustrates the power of transmedia edutainment in challenging and reshaping social norms around family planning, gender equality, sanitation, and reproductive health in India. By using relatable storylines, interactive platforms, and community-based “markers” like “Lambi Sagai” and “Aurat ki Marzi ka Din,” the […]