Key Social Norms Take-aways The study reveals that persistent social norms in Ethiopia and India devalue girls’ education and prioritize early marriage, often reinforcing traditional gender roles that restrict girls’ autonomy and opportunity. These norms include beliefs that educated girls are less marriageable, that marriage should precede education, and that domestic responsibilities and motherhood outweigh the benefits of continued schooling. However, when girls exhibit strong self-efficacy and are supported by families and community programs, these norms can be challenged. Normative shifts that increase the perceived value of girls’ education—especially when linked to community and societal benefits—are critical for delaying marriage.

Objectives To explore how social norms, perceptions, and support systems influence the relationship between girls’ education and early marriage in Ethiopia and India, particularly among girls exposed to early marriage prevention programs.

Methods The study used qualitative, in-depth interviews with 104 adolescent girls (aged 13–24) and 103 of their marital decision-makers (e.g., parents, teachers, husbands). Participants were drawn from program sites in Oromia, Ethiopia and Jharkhand, India. The girls were categorized by marital outcome—either married under age 18 or having successfully postponed marriage. Data were analyzed using latent content analysis, applying a resiliency theory framework to identify cognitive, social, and structural assets and barriers.

Intervention Details Two early marriage prevention programs were evaluated:

In Ethiopia, the ODA project, a school-based intervention led by teachers, promoted adolescent reproductive health, delayed marriage, and included community engagement and vocational training.
In India, Project RISHTA was a community-based intervention led by trained youth leaders, with a focus on empowerment and education. Both programs promoted girls’ education and awareness of early marriage risks.
Results Participants across both countries recognized the benefits of girls’ education—including life skills, self-efficacy, domestic capacities, and economic potential. Girls who resisted early marriage often demonstrated personal motivation and received support from families, teachers, and programs. However, barriers included strong social norms favoring early marriage, fears about social stigma, financial constraints, safety concerns, and limited support for girls less academically inclined or already married. Post-marriage education was often constrained by domestic duties and lack of support from in-laws.

Conclusions Efforts to prevent early marriage through education must be accompanied by broader social norm change. Programs that enhance girls’ self-efficacy, engage decision-makers, and provide structural support (e.g., teacher advocacy, financial incentives) are essential. Without challenging norms that limit girls’ roles to marriage and domesticity, education alone is insufficient to transform gendered outcomes.