Growing Up GREAT! End of Project Report
Key Social Norms Take-aways: The Growing Up Great! program highlights the importance of targeting deeply rooted social norms that restrict adolescent girls’ bodily autonomy and decision-making power. The evaluation found that while individual knowledge and attitudes improved, sustained gender and power hierarchies in families and communities limited girls’ ability to act on this information. The […]
Fostering gender equality and reproductive and sexual health among adolescents: results from a quasi-experimental study in Northern Uganda
Key Social Norms Take-aways: The study demonstrates that a resource-light, narrative-based intervention can shift gender norms and behaviors when implemented through a life-stage approach. The most significant changes occurred among older adolescents and newly married/parenting youth, suggesting that adolescence and early adulthood are critical windows for gender norm transformation. The intervention succeeded in transforming inequitable […]
Transforming social norms to improve girl-child health and well-being: a realist evaluation of the Girls’ Holistic Development program in rural Senegal
Key Social Norms Take-aways: This evaluation highlights the effectiveness of community-driven, culturally embedded strategies to shift social norms that influence early marriage, adolescent pregnancy, and girls’ education. By restoring and elevating grandmothers’ traditional roles, the Girls’ Holistic Development program facilitated intergenerational dialogue, leading to greater social cohesion and community alignment around delaying marriage and supporting […]
Effects of a community-based, multi-level family planning intervention on theoretically grounded intermediate outcomes for couples in rural Uganda: Results from a mixed methods pilot evaluation
Key Social Norms Take-aways: This study demonstrates the power of community-based, gender-transformative dialogue to shift entrenched social norms that hinder contraceptive use among couples in rural Uganda. Using the theory of transformative communication, the intervention successfully challenged norms around gender inequity and large family size by reshaping perceptions of a “successful family” and fostering more […]
Community Dialogue to Shift Social Norms and Enable Family Planning: An Evaluation of the Family Planning Results Initiative in Kenya
Key Social Norms Take-aways: The intervention successfully challenged norms that limited women’s reproductive autonomy and discouraged FP use. Dialogues helped normalize FP discussions, reduced stigma, and encouraged joint decision-making. Involving respected local figures and modeling positive behaviors created social permission for men to engage more equitably in reproductive health. The findings show how social norms […]
How radio can build a more supportive environment for girls’ education, learning, and empowerment
Key Social Norms Take-aways: The EAGER program demonstrates that targeting social norms through media—especially radio—is an effective strategy for shifting attitudes that restrict girls’ education, reproductive autonomy, and empowerment. By broadcasting relatable, locally grounded stories and fostering open discussion among caregivers, community leaders, and girls, the program encouraged more equitable norms around adolescent girls’ rights, […]
The DREAMS core package of interventions: A comprehensive approach to preventing HIV among adolescent girls and young women
Key Social Norms Take-aways: The DREAMS initiative highlights how shifting harmful gender norms—particularly those that disempower adolescent girls and young women and condone gender-based violence—is essential for reducing HIV risk. The program uses community mobilization and engagement of male partners and leaders to transform norms around gender, sexuality, and power dynamics. Safe spaces and mentor-led […]
Preventing violence against refugee adolescent girls: findings from a cluster randomized controlled trial in Ethiopia
Key Social Norms Take-aways: The COMPASS intervention in Ethiopian refugee camps influenced social norms around gender, education, marriage, and social support, even though it did not significantly reduce violence within the 12-month evaluation period. Girls in the intervention reported more gender-equitable beliefs regarding education, marriage age, and childbearing, and had stronger social networks. These shifts […]
Preventing violence against women and girls in Bihar: challenges for implementation and evaluation
Key Social Norms Take-aways: The Do Kadam Barabari Ki Ore program demonstrated that interventions embedded within government platforms can begin to shift social norms around gender and violence, particularly when tailored to participants’ interests and accompanied by trusted community figures. Notably, efforts to build women’s agency, change male attitudes about masculinity, and equip community leaders […]
The Communities Care programme: changing social norms to end violence against women and girls in conflict-affected communities
Key Social Norms Take-aways: This article offers important preliminary insights into how social norms around violence against women and girls can begin to shift in conflict-affected settings. While full evaluation data were not yet available, early findings from the Communities Care program suggest that participatory, community-driven dialogue processes can open space for challenging norms related […]