Daughters-in-law’s perceptions and experiences with MILAP, a family-based intervention to reduce intimate partner violence and improve mental health in Nepal
Key Social Norms Takeaways: Social norms embedded in multigenerational households—particularly hierarchical gender norms granting authority to mothers-in-law and husbands—play a central role in shaping women’s autonomy, exposure to IPV, and mental health. The intervention demonstrates that shifting intra-family norms around communication, respect, decision-making, and women’s mobility can reduce violence and improve well-being. Importantly, norms change […]
Feasibility and acceptability of a life skills and reproductive health empowerment intervention for young newly married women in Rajasthan, India: a pre-post convergent mixed methods pilot study
Key Social Norms Take-aways: Restrictive gender norms—particularly expectations around early childbearing, limited female autonomy, and deference to marital households—shape newly married women’s reproductive health behaviors; however, this study shows that participatory, life-skills-based interventions can begin to shift these norms by strengthening women’s agency, communication, and social support networks. The study suggests that addressing norms indirectly—through […]
Preparing for constructive engagement with men’s resistance to gender equality messaging: lessons from an intimate partner violence prevention programme in the Democratic Republic of Congo
Key Social Norms Takeaways: Men’s resistance to gender equality messaging is not simply opposition but reflects active negotiation of social norms. These resistance “scripts” both reinforce existing patriarchal norms and create openings for dialogue and incremental change. Social norms around male authority, respect, and acceptable violence remain deeply embedded, but the process of contestation—especially in […]
Can the law affect attitudes and behavior in the absence of strict enforcement? Experimental evidence from a child marriage reform in Bangladesh
Key Social Norms Takeaways: The study shows that formal laws can interact with entrenched social norms in complex and sometimes counterproductive ways. In contexts where child marriage is strongly supported by community norms and customary authorities, stricter laws may trigger backlash rather than compliance. Instead of shifting norms toward delayed marriage, legal changes—especially when perceived […]
She Is a Guest in My House: Exploring the Barriers to Asset Development and Decision-Making Autonomy Among Young Women in Southern Uganda
Key Social Norms Takeaways: Deeply entrenched patriarchal social norms in Southern Uganda—reinforced through family systems, cultural expectations, and institutional practices—systematically restrict young women’s access to assets and decision-making power. Norms positioning women as dependent “guests” in their husbands’ homes and prioritizing men as providers and decision-makers shape both structural opportunities and individual agency. Critically, the […]
Developmental Trajectories of Transactional Sex and Age-Disparate Relationships During Adolescence: An HPTN 068 Analysis.
Key Social Norms Takeaways: Social norms—particularly inequitable gender norms—play a central role in shaping adolescents’ engagement in transactional sex and age-disparate relationships. These norms influence power dynamics, expectations of male provision, and girls’ ability to negotiate safer relationships. The study highlights that early exposure to inequitable norms and structural vulnerabilities (e.g., poverty, IPV) reinforces sustained […]
Using radio programming to reach young adolescents with gender and sexual health information in a low-income urban setting in Kenya.
Key Social Norms Takeaways: Radio-based edutainment can effectively initiate reflection and dialogue around inequitable gender norms among very young adolescents by creating shared spaces for intergenerational discussion. Social norms are shaped not only by individual beliefs but also by family and community interactions; thus, engaging both adolescents and parents is critical. The study emphasizes that […]
Promoting gender equity in a home visits programme: a qualitative study in Northern Nigeria
Key Social Norms Takeaways: Gender norms—particularly those governing division of labour, decision-making, and gender-based violence—are deeply embedded drivers of maternal health outcomes but can be transformed through participatory, household-level interventions that engage both women and men. The study shows that shifting norms requires addressing power dynamics within couples and fostering joint reflection, communication, and shared […]
Empowering Youth Through Evidence: Applying Outcome Harvesting to Evaluate Sexual Reproductive Health and Rights (SRHR) Advocacy in Ethiopia.
Key Social Norms Takeaways: Social norms around gender, harmful traditional practices, and youth roles can shift through participatory, youth-led advocacy that engages community gatekeepers such as religious and traditional leaders. The study highlights that changing norms is a non-linear, community-driven process, where empowering youth as visible advocates and decision-makers helps reshape expectations around practices like […]
“I have learned that nothing is given for free”: an exploratory qualitative evaluation of a social norms edutainment intervention broadcast on local radio to prevent age-disparate transactional sex in Kigoma, Tanzania.
Key Social Norms Takeaways: Edutainment can initiate shifts in harmful social norms by challenging misperceptions, reducing victim-blaming, and promoting new shared expectations—particularly around gender, responsibility, and transactional sex. However, norms change requires broad community engagement; without sufficient exposure (e.g., among men), entrenched norms persist. The study highlights that norm change begins with individual reflection and […]