Women’s Work, Gender Roles, and Intimate Partner Violence in Nigeria.
Key Social Norms Take-aways: This study illustrates how prevailing gender norms—particularly male approval of wife beating and male dominance in household decision-making—shape the relationship between women’s economic participation and intimate partner violence (IPV) in Nigeria. Women’s employment, especially in contexts where traditional gender norms are strongly upheld, may increase their risk of IPV, suggesting that […]
You are looked upon as a luxury tool: Young Tanzanian women’s perception of community norms supporting partner violence during transactional sex
Key Social Norms Take-aways: The article highlights that harmful gender norms — including the normalization of male control and violence, the double standards around women’s sexuality, and the stigma against transactional sex — underpin women’s vulnerability in kudanga relationships. Addressing these social norms through community-wide engagement, shifting gender power dynamics, and reducing stigma is essential […]
Understanding reference groups for norms and behaviour change: the intersection of relationship dynamics and family planning
Key Social Norms Take-aways: This study highlights how reference groups—trusted individuals who influence beliefs and behaviors—shape social and gender norms related to family planning and relationship dynamics in Kinshasa, Democratic Republic of the Congo. Godparents, pastors, friends, and health workers each influence norms in different ways and with varying effectiveness across topics. Some actors provide […]
Understanding the Psychosocial Correlates of the Intention to Use Condoms among Young Men in KwaZulu-Natal, South Africa
Key Social Norms Take-aways: Social norms—especially the perceived expectations of peers and elders—strongly influence young men’s condom use intentions. Changing these norms is key to improving safer sex practices. Objectives: This study aimed to examine the psychosocial factors influencing young men’s intentions to use condoms consistently in KwaZulu-Natal, South Africa. It focused on how social […]
Use of digital media for family planning information by women and their social networks in Kenya: A qualitative study in peri-urban Nairobi
Key Social Norms Take-aways: This study highlights that digital media can offer safer, more discreet avenues for young women in Kenya to access and share family planning (FP) information, especially where in-person discussions are constrained by stigma and gender norms. Social norms around gender significantly influence comfort levels in discussing FP online, with women preferring […]
Understanding abortion-related stigma and incidence of unsafe abortion: experiences from community members in Machakos and Trans Nzoia counties Kenya
Key Social Norms Take-aways: Abortion-related stigma in Kenya is strongly reinforced by social norms that define women’s morality and social value through motherhood and sexual respectability. Women who seek abortion—especially young, unmarried women—are often labeled as immoral, “killers,” or bad influences, and are socially ostracized. This stigma is pervasive in both high- and low-incidence regions […]
Understanding how social norms affect modern contraceptive use
Key Social Norms Take-aways: A critical social norms insight from this study is that norms which discourage contraceptive use likely function primarily by decreasing women’s practical abilities (mental effort, social embarrassment, access confidence) to use contraception. This finding suggests that programs aimed at shifting social norms or mitigating their negative impacts on contraception should prioritize […]
Understanding how social norms influence access to and utilization of adolescent sexual and reproductive health services in Northern Nigeria
Key Social Norms Take-aways: Social norms in Northern Nigeria strongly enforce early marriage, high fertility expectations, and male authority over reproductive decisions, significantly limiting adolescents’ access to and utilization of modern contraceptive services. Norms around chastity, family honor, and fertility not only stigmatize unmarried adolescents who seek contraception but also render married adolescents—especially girls—powerless to […]
Understanding motives for intravaginal practices amongst Tanzanian and Ugandan women at high risk of HIV infection: The embodiment of social and cultural norms and well-being
Key Social Norms Take-aways: This study explores how intravaginal cleansing and insertion practices among women in Tanzania and Uganda are influenced by social and cultural norms related to gender, sexuality, and morality. While the study does not use formal social norms measurement tools, it explicitly investigates how these practices are shaped by community expectations, traditional […]
The role of social norms on adolescent family planning in rural Kilifi county, Kenya
Key Social Norms Take-aways: This study reinforces that social norms are multi-layered and gendered. Among young women, especially those who are unmarried, affiliation with peers who use modern contraception can reduce stigma and encourage uptake. Programs should target not just individual beliefs, but also reshape community norms and leverage peer influence—particularly same-sex peer networks—to foster […]