Changing Childbearing Norms During an Era of ART Expansion in Malawi, 2009 to 2015
Key Social Norms Take-aways: This study demonstrates a significant shift in community-level childbearing norms in Malawi between 2009 and 2015, particularly regarding the acceptability of parenthood for people living with HIV/AIDS (PLWHA). As access to ART expanded, societal norms evolved to become more supportive of HIV-positive childbearing, suggesting a broader process of normalization. Nonetheless, full […]
How gender norms and ‘good girl’ notions prevent adolescent girls and young women from engaging with PrEP: qualitative insights from Zimbabwe.
Key Social Norms Take-aways: Rigid gender norms around sexual morality, obedience, and reputation prevent AGYW from using PrEP. These norms are enforced by families, male partners, and even health providers, limiting girls’ autonomy. Effective PrEP programs must go beyond clinical availability to address stigma, reshape community attitudes, and create enabling environments where AGYW can make […]
Human rights versus societal norms: a mixed methods study among healthcare providers on social stigma related to adolescent abortion and contraceptive use in Kisumu, Kenya
Key Social Norms Take-aways: This study explores the tension healthcare providers face between upholding adolescents’ sexual and reproductive health rights and navigating restrictive societal norms in Kisumu, Kenya. While the study does not explicitly measure social norms using constructs like descriptive or injunctive norms, it uses two stigma-focused tools—the Stigmatising Attitudes, Beliefs and Actions Scale […]
Small small quarrels bring about happiness or love in the relationships’: Exploring community perceptions and gendered norms contributing to male perpetrated intimate partner violence in the Central Region of Ghana.
Key Social Norms Take-aways: Community norms often uphold male authority and justify IPV. However, resistance from individuals and local leaders shows that change is possible. Interventions should support these shifts by promoting dialogue and empowering women. Objectives: This study explored how gender norms and community attitudes in Ghana’s Central Region contribute to male-perpetrated intimate partner […]
Re-conceptualising gender and power relations for sexual and reproductive health: contrasting narratives of tradition, unity, and rights
Key Social Norms Take-aways: This study reveals that gender and power relations among young adults in Malawi are shaped by competing narratives—tradition, unity, and rights—each reflecting different social norms. Traditional norms emphasize male authority and women’s obedience, but participants also expressed support for more collaborative (unity) or rights-based gender relations. The concept of “power with” […]
Social normative origins of the taboo gap and implications for adolescent risk for HIV infection in Zambia.
Key Social Norms Take-aways: This study introduces the “taboo gap” to explain how discordance between community attitudes and behaviors around premarital sex can increase HIV risk for adolescents, particularly girls. Drawing on social norms theory, the authors argue that injunctive norms—rules about acceptable behavior—generate silence around adolescent sexuality. The taboo against openly acknowledging premarital sex […]
People Will Talk About Her If She Is Not Circumcised: Exploring the Patterning, Drivers, and Gender Norms Around Female Genital Mutilation in Ethiopia’s Somali Region
Key Social Norms Take-aways: This study highlights that female genital mutilation (FGM) in Ethiopia’s Somali region is upheld by intersecting and context-specific social norms tied to religion, culture, femininity, and marriageability. The study applies social norms theory, distinguishing between empirical and normative expectations, and explicitly identifies FGM—especially infibulation—as a deeply entrenched norm. Girls and women […]
Changing the Script: Intergenerational Communication about Sexual and Reproductive Health in Niamey, Niger
Key Social Norms Take-aways: Social norms discourage discussion of sexuality and FP with youth, but shared community values—especially protecting youth and promoting well-being—can be leveraged to shift behaviors. Objectives: This study explored how social norms and values shape communication between adults and unmarried youth about family planning (FP) and sexual and reproductive health (SRH) in […]
What Influences Girls’ Age at Marriage in Burkina Faso and Tanzania? Exploring the Contribution of Individual, Household, and Community Level Factors
Key Social Norms Take-aways: This study underscores how social norms—particularly community expectations regarding girls’ age at marriage and parental fears of premarital sex—play a significant role in shaping the prevalence of child marriage, with notable variation by context. In Burkina Faso, social norms among fathers regarding later marriage were significantly associated with lower child marriage […]
Who’s that girl? A qualitative analysis of adolescent girls’ views on factors associated with teenage pregnancies in Bolgatanga, Ghana.
Key Social Norms Take-aways: The study highlights how social norms around adolescent sexuality and contraception—especially beliefs that family planning is only for married women and that boys should be responsible for condom procurement—shape young women’s sexual decision-making. While many girls exhibited strong agency, clear future goals, and negotiation skills around condom use, normative stigma surrounding […]