The role of community-level men’s and women’s inequitable gender norms on women’s empowerment in India: A multilevel analysis using India’s National Family Health Survey-5
Key Social Norms Take-aways: Community-level gender norms—held by both men and women—play a critical and independent role in shaping women’s empowerment. Inequitable norms that justify wife-beating reflect broader patriarchal expectations and are associated with reduced mobility, decision-making power, and health knowledge among women. Importantly, the similar effects of men’s and women’s norms highlight that the […]
Social norms and maternal health information-seeking behavior among adolescent girls: A qualitative study in a slum of Bangladesh
Key Social Norms Take-aways: Social norms strongly regulate adolescent girls’ access to maternal health information by reinforcing stigma, restricting discussion of reproductive health (especially for unmarried girls), and prioritizing family and community control over girls’ autonomy. Norms around early pregnancy after marriage, reliance on elder female relatives, and sanctions such as labeling girls as “immoral” […]
A qualitative analysis of women’s reproductive agency and postpartum family planning in Maharashtra, India
Key Social Norms Take-aways: Social norms strongly constrain postpartum family planning (PPFP) through expectations around son preference, limited female autonomy, and the perception of contraception as a sensitive and stigmatized topic. Women’s reproductive agency is often mediated by husbands and in-laws, with covert contraceptive use emerging as a strategy to navigate restrictive norms. Norms around […]
Social Norms and Female Labour Force Participation in Bangladesh: The Role of Social Expectations and Reference Networks
Key Social Norms Take-aways: Social norms around women’s employment in Bangladesh are shaped by social expectations within family reference networks, particularly the approval of fathers and husbands. Norms are not fixed; support for female employment changes when people perceive that others approve. Male family members’ attitudes are the most influential social cue, while peers and […]
Barriers to access and utilization of sexual and reproductive health services among young Rohingya refugees in Bangladesh
Key Social Norms Take-aways: Social and gender norms strongly shape young Rohingya refugees’ access to sexual and reproductive health (SRH) services. Norms that stigmatize premarital sex, frame SRH as appropriate only for married couples, and prioritize women’s reproductive roles limit young people’s ability to seek information and services. These norms interact with age, gender, and […]
How adolescent motherhood is perceived and influenced by sociocultural factors: A sociological qualitative study of Sindh province, Pakistan
Key Social Norms Take-aways: The study shows that strong social norms surrounding early marriage, fertility, and women’s roles drive adolescent motherhood in rural Sindh, Pakistan. Girls are expected to marry soon after puberty and prove their value in the family by becoming mothers quickly—often by producing sons. Extended family members, particularly older women, reinforce these […]
The Cultural Context of Child Marriage in Nepal and Bangladesh: Findings from CARE’s Tipping Point Project Community Participatory Analysis
Key Social Norms Take-aways: CARE’s Tipping Point project reveals that deeply entrenched social norms—particularly those around female obedience, sexual purity, family honor, and the marriageability of girls—are among the most powerful forces driving child marriage in Bangladesh and Nepal. Parents often privately support delaying marriage but conform to perceived community expectations due to fear of […]
Impact of Tipping Point Initiative, a social norms intervention, in addressing child marriage and other adolescent health and behavioral outcomes in a northern district of Bangladesh
Key Social Norms Take-aways: This impact evaluation explicitly examines how CARE’s Tipping Point program influenced injunctive and descriptive norms related to gender, marriage, and adolescent girls’ rights in rural Bangladesh. The study used a dedicated norms module to assess what adolescents and adults perceive others expect of them (injunctive norms) and what they believe others […]
Tipping Point Project: Report of the baseline study findings from Bangladesh
Key Social Norms Take-aways: This baseline study explicitly measures and analyzes both injunctive and descriptive norms across domains related to adolescent girls’ mobility, marriage, education, and decision-making in rural Bangladesh. The study defines and operationalizes social norms using structured survey items, capturing what respondents believe others expect of them (injunctive norms) and what they believe […]
Qualitative endline results of the tipping point project to prevent child, early and forced marriage in Nepal
Key Social Norms Take-aways: Organized diffusion is essential for shifting social norms around intimate partner violence (IPV). This study demonstrates that interpersonal diffusion of anti-violence messaging can lead to meaningful change, particularly in communities with less equitable baseline norms. Social networks play a central role in facilitating this change, highlighting the importance of targeting interventions […]