It’s a men’s world: Influence of media literacy for women’s empowerment through social media engagement in Bangladesh
Key Social Norms Take-aways: The study demonstrates that social norms—particularly patriarchal gender norms, expectations around modesty, and restrictions on women’s public voice—significantly shape how media literacy translates into empowerment for women in Bangladesh. While media literacy provides women with skills, knowledge, and access to information, deeply embedded norms limit their ability to actively participate, express […]
Engaging boys as “Structured Allies” to prevent gender-based violence against girls: Results from the CARE Tipping Point Initiative in Nepal
Key Social Norms Take-aways: The study underscores that harmful gender norms—particularly those that normalize male dominance, tolerate sexual harassment, and restrict girls’ agency—are key drivers of sexual bullying and gender harassment (SBGH) in Nepal. Transforming these norms requires engaging boys not just as individuals but as “structured allies” within communities to shift both injunctive norms […]
Marital control, domestic violence justification, and mental health: a study of married women in Bangladesh
Key Social Norms Take-aways: The study demonstrates that social norms—particularly the justification and normalization of domestic violence and patriarchal control—are deeply embedded drivers of women’s mental health outcomes in Bangladesh. Norms that legitimize male authority and accept wife-beating under specific circumstances contribute to the internalization of abuse, reinforcing gender inequality and limiting women’s autonomy. The […]
Does going against the norm on women’s economic participation increase intimate partner violence risk? A cross-sectional, multi-national study
Key Social Norms Take-aways: Social norms—particularly those governing women’s economic participation and gendered expectations around male provision—critically shape the relationship between women’s economic empowerment (WEE) and intimate partner violence (IPV). The discussion highlights that when women’s economic behaviors deviate from what is normative in their community (“vanguard” behavior), they may face increased risk of IPV […]
Social network diffusion effects of an intimate partner violence prevention program in rural Nepal
Key Social Norms Take-aways: Social norms—particularly injunctive norms around gender roles, violence acceptability, and help-seeking—are highly responsive to diffusion through social networks and can shift at the community level even among individuals not directly exposed to an intervention. The discussion highlights that normative change spreads beyond close interpersonal ties and may operate as a broader […]
Disability and Bullying Victimization Among Adolescents in Nepal: The Influence of Community Gender Norms
Key Social Norms Take-aways: Community gender norms—particularly those reinforcing gender inequality, violence acceptability, and rigid gender roles—shape adolescents’ vulnerability to bullying by influencing how “difference” (such as disability) is perceived and sanctioned. The discussion highlights that bullying operates as a mechanism for enforcing social norms, where adolescents with disabilities are seen as deviating from dominant […]
Generational trends in education and marriage norms in rural India: evidence from the Pune Maternal Nutrition Study
Key Social Norms Take-aways: Social norms around education and marriage in rural India are shifting unevenly across generations: while education norms have changed substantially, marriage norms remain more resistant. Adolescents express aspirations for greater autonomy and later marriage for their children, but entrenched gender norms, intergenerational power dynamics, and the influence of senior household members […]
Exploring the impact of perceived early marriage on women’s education and employment in Bangladesh through a mixed-methods study
Key Social Norms Take-aways: Social norms play a central role in shaping girls’ perceptions and decisions around early marriage, with norms around safety, family honor, gender roles, and acceptable relationships driving both parental pressure and girls’ own choices. Early marriage is often normalized and even desired as a socially sanctioned pathway to security, adulthood, and […]
They’ll think you’re infected’: perceived barriers and facilitators of HIV/STI awareness and testing among young Rohingya refugee women in Bangladesh
Key Social Norms Take-aways: Social norms—particularly those linking HIV/STI testing to immorality, reinforcing male gatekeeping, and embedding stigma through religious and community surveillance—are central barriers to care. These norms operate across levels, shaping knowledge, restricting mobility, and discouraging service use. However, norms are also malleable: trusted female health workers, peer networks, and faith-aligned messaging can […]
A Social-Ecological Model to Explore Multi-Faceted Drivers of Child Marriage: An Iterative Qualitative Study in Southern Bangladesh
Key Social Norms Take-aways: Child marriage in southern Bangladesh is sustained by deeply entrenched and interconnected social norms—particularly those linking family honor to girls’ sexuality, expectations of female purity and obedience, and beliefs about girls’ limited social and economic roles. These norms constrain girls’ agency, justify parental control, and normalize early marriage as a protective […]