Use of digital media for family planning information by women and their social networks in Kenya: A qualitative study in peri-urban Nairobi
Key Social Norms Take-aways: This study highlights that digital media can offer safer, more discreet avenues for young women in Kenya to access and share family planning (FP) information, especially where in-person discussions are constrained by stigma and gender norms. Social norms around gender significantly influence comfort levels in discussing FP online, with women preferring […]
The ‘Demand Side’ of Child Marriage: Expanding Gender Norms to Marriage Drivers Facing Boys and Men in South Sudan
Key Social Norms Take-aways: Child marriage persists due to dual gender norms—those controlling girls’ sexuality and those pressuring boys to marry to be seen as men. Addressing both is key to reducing the practice. Objectives: This study examines the underexplored ‘demand side’ of child marriage in South Sudan, focusing on how gender norms and economic […]
Supporting contraceptive choice in self-care: qualitative exploration of beliefs and attitudes towards emergency contraceptive pills and on-demand use in Accra, Ghana and Lusaka, Zambia
Key Social Norms Take-aways: This study reveals that anticipated stigma—particularly among young women—linked to emergency contraceptive pill (ECP) use in Accra, Ghana and Lusaka, Zambia is rooted in social norms that conflate ECP use with promiscuity, irresponsibility, or even abortion. While most users did not actually experience stigma when accessing ECPs, fears of judgment from […]
Socio-cultural context of adolescent sexuality and youth-friendly service intervention in West Gojjam Zone, Northwest Ethiopia: A qualitative study
Key Social Norms Take-aways: This study highlights that adolescent SRH interventions must go beyond providing services — they need to address and engage with the broader cultural and religious norms that shape sexual behavior and service use. Without challenging the community’s moral and social expectations, YFS programs are unlikely to meaningfully change adolescent SRH outcomes. […]
Social normative origins of the taboo gap and implications for adolescent risk for HIV infection in Zambia
Key Social Norms Take-aways: The taboo gap is driven by deeply ingrained gender norms that enforce silence and stigma around adolescent sexuality—especially for girls. Discordance between adult attitudes and behaviors serves as a signal of harmful norms. Effective interventions must confront these contradictions and include peers, parents, educators, and health systems in reshaping the social […]
Social and economic marginalisation and sexual and reproductive health and rights of urban poor young women: a qualitative study from Vadodara, Gujarat, India.
Key Social Norms Take-aways: This study illustrates how deeply embedded gender norms restrict urban poor young women’s sexual and reproductive autonomy in Gujarat, India. Respondents widely internalized dominant norms that stigmatize menstruation, silence sexual desire, and normalize male control over fertility decisions. These norms were enforced through restrictions on dress, mobility, and sexuality—especially after puberty—and […]
Signs of a Turning Tide in Social Norms and Attitudes Toward Abortion in Ethiopia: Findings from a Qualitative Study in Four Regions
Key Social Norms Take-aways: The study reveals deeply rooted negative social norms and stigma surrounding unintended pregnancy and abortion in Ethiopia, particularly affecting young and unmarried women. Despite legal reforms, abortion continues to be viewed as morally unacceptable in many communities, often equated with murder or sin. However, the research also identifies early signs of […]
Sexual and reproductive health experiences of adolescent girls and women in marginalized communities in Bangladesh
Key Social Norms Take-aways: Deeply entrenched social and gender norms—such as silence, shame, and taboo around menstruation, sexuality, and pregnancy—significantly constrain women’s and girls’ access to sexual and reproductive health (SRH) information and services in marginalised communities in Bangladesh. Norms discourage open communication, foster misconceptions, and restrict behaviors, particularly during menstruation and pregnancy. These norms […]
Qualitative Examination of the Role and Influence of Mothers-in-Law on Young Married Couples’ Family Planning in Rural Maharashtra, India
Key Social Norms Take-aways: This study underscores the pervasive influence of mothers-in-law (MILs) on family planning (FP) behaviors among young married couples in rural Maharashtra, India. MILs reinforce entrenched gender and fertility norms, including expectations for early childbearing, son preference, and female sterilization after achieving desired family size. Although some MILs acknowledged generational shifts and […]
Quantitative Proxies for Social Norms: A Proposed Approach for Interrogating Clustering, Reference Groups, and Validity
Key Social Norms Take-aways: This article highlights the critical need to rigorously validate quantitative proxy measures of social norms, particularly in IPV research. It shows that norms around IPV, such as male dominance and the acceptability of violence, are best captured using group-level aggregates of men’s attitudes. Men’s social norms were more strongly aligned with […]