Transforming Masculinities/Masculinite, Famille, et Foi Intervention; Endline Quantitative Research Report
Key Social Norms Take-aways: The endline evaluation of the Masculinité, Famille et Foi (MFF) intervention confirms that social norms—particularly those embedded in religious teachings—strongly influence gender roles, family planning (FP) use, and intimate partner violence (IPV). The intervention effectively challenged harmful gender norms by engaging faith leaders and couples in critical reflection, leading to shifts […]
Using structural equation modeling to explore the pathways between a social norms-shifting intervention and couple communication for family planning in Kinshasa, DRC
Key Social Norms Take-aways: This study rigorously assesses how a social norms-shifting intervention, Masculinité, Famille, et Foi (MFF), affects couple communication about family planning. While the intervention explicitly incorporated injunctive and descriptive norms, and the survey measured them as separate constructs, the analysis provides particular insight into the sequencing of social norms change. The study […]
Masculinite, Famille, et Foi : End of Project Report
Key Social Norms Take-aways: The MFF (Masculinité, Famille, et Foi) intervention illustrates that engaging faith leaders and faith communities is a powerful strategy for transforming social norms related to gender equality, family planning (FP), and intimate partner violence (IPV). The project shows that shifting norms is possible when communities are encouraged to reflect on and […]
Masculinities, Faith and Peace Project Baseline Report: Quantitative Data Analysis Report.
Key Social Norms Take-aways: The Masculinities, Faith, and Peace (MFP) baseline study highlights key gaps between personal attitudes and perceived social norms related to family planning (FP), gender roles, and intimate partner violence (IPV) in Plateau State, Nigeria. Individuals often hold more progressive views than they believe others in their community do, suggesting misperceptions that […]
Masculinities, Faith, and Peace in Nigeria
Key Social Norms Take-aways: The Masculinities, Faith, and Peace (MFP) project in Nigeria highlights how faith-based, community-led dialogue can shift entrenched social norms around gender roles, family planning, and intimate partner violence. By reframing religious narratives through an inclusive and interfaith lens, MFP successfully challenged norms that equated masculinity with virility and sanctioned violence against […]
Transforming Masculinities and Promoting Family Planning in Faith-based Communities: Midline Ethnography Report.
Key Social Norms Take-aways: The MFF (Masculinité, Famille, et Foi) midline ethnography demonstrates the central role of faith institutions in shaping and potentially transforming gender norms related to family planning (FP), gender-based violence (GBV), and masculinities in Kinshasa, DRC. While participants were generally receptive to MFF messages, many continued to interpret gender equality as complementary […]
Designing for two: How enhancing human-centered design with behavioral nudges unlocked breakthroughs to promote young women’s psychological safety and access to reproductive care in Tanzania
Key Social Norms Take-aways: The Malkia Klabu intervention in Tanzania demonstrates how social norms that stigmatize adolescent girls’ access to sexual and reproductive health (SRH) can be strategically shifted through context-sensitive, peer-driven, and incentive-based approaches. The program capitalized on AGYW’s peer networks to normalize SRH-seeking behaviors, reduce gatekeeping by shopkeepers, and foster a sense of […]
More Than Brides Alliance: Endline Evaluation Report
Key Social Norms Take-aways: The More Than Brides Alliance (MTBA) endline evaluation shows that shifting social norms—particularly around the value of girls’ education, the ideal age of marriage, and gender roles in relationships—is central to reducing child marriage. While individual-level knowledge and attitudes improved across intervention sites, broader normative change was uneven and highly context-specific. […]
Season Three | Consolidated Evaluation Brief
Key Social Norms Take-aways: The MKBKSH (“Main Kuch Bhi Kar Sakti Hoon”) intervention illustrates the power of transmedia edutainment in challenging and reshaping social norms around family planning, gender equality, sanitation, and reproductive health in India. By using relatable storylines, interactive platforms, and community-based “markers” like “Lambi Sagai” and “Aurat ki Marzi ka Din,” the […]
Étude des effets de l’intervention de l’École des Maris sur les dynamiques de genre pour améliorer la santé reproductive au Niger
Key Social Norms Take-aways: This report explores the deeply rooted norms in Niger that limit women’s autonomy, particularly in decision-making around marriage, reproduction, and economic participation. Although there are many burdens associated with early and forced marriage, social norms and gender roles continue to pressure girls into early unions. Notably, while some community actors advocate […]