Effectiveness of a multimedia campaign in shifting community knowledge, attitudes, social norms, and practices of female genital mutilation and child marriage in Ethiopia.
Key Social Norms Take-aways: Exposure to the multimedia campaign was associated with greater awareness and less supportive attitudes toward female genital mutilation and child marriage, but deeply rooted sociocultural and religious norms continued to sustain both practices. The discussion emphasizes that individual attitude change is insufficient; sustained abandonment requires collective norm change through community and […]
Promoting Adolescent Girls’ Well-Being in Pakistan: a Mixed-Methods Study of Change Over Time, Feasibility, and Acceptability, of the COMPASS Program
Key Social Norms Take-aways: Restrictive gender norms around girls’ mobility, safety, sexuality, and family honor limited adolescent girls’ access to resources and opportunities. While the COMPASS program improved psychosocial well-being, social support, and some gender-equitable attitudes, harmful norms surrounding violence, victim-blaming, and girls’ movement remained largely unchanged. The findings suggest that life skills programs should […]
Prevention of violence against women and girls: A cost-effectiveness study across 6 low- and middle-income countries
Key Social Norms Take-aways: This study shows that community-based interventions designed to change harmful gender norms and social norms around violence are among the most cost-effective strategies for preventing violence against women and girls in low- and middle-income countries. The findings highlight that investing in proven social norms interventions can improve population health, although additional […]
“You are a child and this is not your business”: Decision-making on child marriage in Sindh, Pakistan
Key Social Norms Take-aways: Child marriage in rural Sindh is sustained by social norms that view girls as financial burdens, expect obedience to parents, restrict girls to domestic roles, and frame early marriage as protection against premarital relationships and threats to family honor. The study argues that lasting change requires engaging parents, empowering youth, and […]
The interplay of economic shocks and cultural practices in child marriage: Comparative evidence from India and Zambia during the COVID-19 pandemic
Key Social Norms Take-aways: Child marriage is shaped by the interaction of restrictive gender norms, cultural marriage practices, and economic conditions rather than economic hardship alone. The discussion emphasizes that inequitable norms prioritizing girls’ roles as wives and household caretakers can limit investment in girls’ education and future opportunities, increasing vulnerability to marriage when crises […]
A Social-Ecological Model to Explore Multi-Faceted Drivers of Child Marriage: An Iterative Qualitative Study in Southern Bangladesh.
Key Social Norms Take-aways: Social and community norms emerged as some of the most influential drivers of child marriage in southern Bangladesh. Norms surrounding adolescent sexuality, gender, religion, family honor, girls’ mobility, and the “ideal” bride reinforce one another and interact with poverty, girls’ limited agency, and institutional weaknesses. In particular, expectations that girls remain […]
Landscaping the behaviors, drivers and norms influencing the wellbeing of very young adolescents: an exploration of stakeholders’ perspectives in Nigeria.
Key Social Norms Take-aways: Harmful gender norms and sociocultural expectations operate across multiple areas of very young adolescents’ lives in Nigeria, reinforcing early marriage, gender-based violence, girls’ economic dependency, silence around sexuality, and vaccine hesitancy. The discussion emphasizes that these behaviors are embedded in unequal social structures and sustained by stigma, community expectations, misinformation, and […]
Can the law affect attitudes and behavior in the absence of strict enforcement? Experimental evidence from a child marriage reform in Bangladesh
Key Social Norms Takeaways: The study shows that formal laws can interact with entrenched social norms in complex and sometimes counterproductive ways. In contexts where child marriage is strongly supported by community norms and customary authorities, stricter laws may trigger backlash rather than compliance. Instead of shifting norms toward delayed marriage, legal changes—especially when perceived […]
Evaluating the Impact of the “Gender Equity Movement in Schools” (GEMS) Intervention on Gender Knowledge and Attitudes Among Male Adolescents in Bangladesh: A Mixed-Methods Cross-Sectional Study.
Key Social Norms Takeaways: Gender norms among adolescent boys are shaped by a complex interplay of school-based interventions, family environments, peer influence, and media exposure. While structured programs like GEMS can challenge inequitable norms, deeply embedded social norms—especially those reinforced within households—can limit attitudinal change. Norm change is gradual and requires consistent exposure, reflection, and […]
Empowering Youth Through Evidence: Applying Outcome Harvesting to Evaluate Sexual Reproductive Health and Rights (SRHR) Advocacy in Ethiopia.
Key Social Norms Takeaways: Social norms around gender, harmful traditional practices, and youth roles can shift through participatory, youth-led advocacy that engages community gatekeepers such as religious and traditional leaders. The study highlights that changing norms is a non-linear, community-driven process, where empowering youth as visible advocates and decision-makers helps reshape expectations around practices like […]