A longitudinal study examining how self-injection social norms are associated with contraceptive self-injectable interest and use in rural Uganda

Key Social Norms Take-aways: This study demonstrates that social norms specific to contraceptive self-injection play a measurable and influential role in shaping both women’s interest in and actual uptake of self-injectable contraception. Importantly, it shows that beyond awareness and access, supportive descriptive and injunctive norms are critical for enabling women to act on their preferences. […]

Perceptions of sexual violence among adolescents and youth in Senegal and Ghana: Insights into normalization, victim-blaming and prospective behavior

Key Social Norms Take-aways: Social norms—especially those related to gender roles, victim-blaming, and the normalization of sexual violence—strongly shape how adolescents and youth understand and respond to sexual violence in Senegal and Ghana. Norms that frame violence as a private matter, legitimize male dominance, and place responsibility on victims contribute to silence and underreporting. The […]

Post-intervention gendered impacts and moderating factors of a government cash plus intervention for adolescents in Tanzania.

Key Social Norms Take-aways: Gender norms play a critical moderating role in shaping the effectiveness of multisectoral “cash plus” interventions for adolescents. While the intervention aimed to improve livelihoods, health, and empowerment outcomes, entrenched gender norms—particularly around contraception, relationships, and service use—limited sustained behavior change. Norms influenced both access to and uptake of services, and […]

Exploring the youth perceptions of factors contributing to victims’ silence during the armed conflict in Ethiopia

Key Social Norms Take-aways: Social norms—including stigma, normalization of violence, and expectations around silence—play a central role in sustaining underreporting of violence in conflict settings. The study highlights that violence becomes socially tolerated during armed conflict, and norms around shame, fear, and bystander inaction reinforce a culture of silence. These norms are not only individual […]

Marital control, domestic violence justification, and mental health: a study of married women in Bangladesh

Key Social Norms Take-aways: The study demonstrates that social norms—particularly the justification and normalization of domestic violence and patriarchal control—are deeply embedded drivers of women’s mental health outcomes in Bangladesh. Norms that legitimize male authority and accept wife-beating under specific circumstances contribute to the internalization of abuse, reinforcing gender inequality and limiting women’s autonomy. The […]

Overcoming structural violence through community-based safe-spaces: Qualitative insights from young women on oral HIV pre-exposure prophylaxis (PrEP) in Kisumu, Kenya.

Key Social Norms Take-aways: Social norms—particularly those related to gender roles, stigma around HIV and PrEP, and expectations governing young women’s behavior—are deeply embedded within broader systems of structural violence and significantly shape access to HIV prevention services. The study highlights that norms around female respectability, sexuality, and obedience, as well as stigma linking PrEP […]

Gender norms in sexual and reproductive health and rights: insights from young Angolan women and the development of a context-specific questionnaire (2021-2022).

Key Social Norms Take-aways: Gender norms are central to shaping young women’s sexual and reproductive health and rights (SRHR) in Angola, operating through socially shared expectations around education, autonomy, relationships, and reproduction. The study highlights that norms are unevenly supported across domains and geographies, with stronger acceptance of education and relational autonomy but weaker support […]

Does going against the norm on women’s economic participation increase intimate partner violence risk? A cross-sectional, multi-national study

Key Social Norms Take-aways: Social norms—particularly those governing women’s economic participation and gendered expectations around male provision—critically shape the relationship between women’s economic empowerment (WEE) and intimate partner violence (IPV). The discussion highlights that when women’s economic behaviors deviate from what is normative in their community (“vanguard” behavior), they may face increased risk of IPV […]

Intervention-amenable factors associated with lack of HPV vaccination in Kenya: Results from a large national phone survey.

Key Social Norms Take-aways: Social norms—particularly perceptions of what other parents are doing (descriptive norms) and the extent of social interaction around vaccination—play a critical role in HPV vaccine uptake. The study highlights that when caregivers believe that other parents are vaccinating their daughters, and when they engage in conversations about vaccination within their social […]

Exploring relationship pathways to prevent intimate partner violence among young women in Malawi.

Key Social Norms Take-aways: Social norms—particularly those related to masculinity, male provision, women’s gender roles, and sexual expectations—play a central role in shaping relationship dynamics and intimate partner violence (IPV) among young women in Malawi. The study highlights that IPV is often triggered when men perceive threats to their socially expected roles (e.g., being questioned […]

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