Correcting misperceived norms: An integrated intervention to prevent adolescent sexual violence and HIV in South Africa.
Key Social Norms Take-aways: Misperceived social norms play a central role in shaping adolescents’ attitudes and behaviors related to sexual violence and HIV risk. Adolescents in this study frequently overestimated peers’ acceptance of harmful behaviors (e.g., sexual violence, rigid gender norms) and underestimated prosocial norms (e.g., willingness to intervene, belief in survivors). These misperceptions create […]
Social norms and security and justice services for gender-based violence survivors in Nepal: Programmatic implications from a mixed-methods assessment.
Key Social Norms Take-aways: Social norms strongly discourage formal help-seeking for gender-based violence (GBV) in Nepal by prioritizing family honor, privacy, and community harmony over individual safety. Injunctive norms enforce silence through social sanctions (e.g., shame, ostracism), while gender norms position men and elders as decision-makers and women as subordinate, limiting women’s agency to report […]
Navigating norms: a qualitative exploration of factors shaping contraceptive use in Senegal.
Key Social Norms Take-aways: The study demonstrates that social norms—particularly those surrounding marriage, childbearing, masculinity, and female obedience—are central to shaping contraceptive use in Senegal. Norms that prioritize early and continuous childbearing, equate fertility with social value, and position men as primary decision-makers constrain women’s reproductive autonomy. The discussion highlights that these norms are enforced […]
Exploring the barriers and facilitators to HIV information and health services among youth in N’Djamena, Chad: a qualitative descriptive study
Key Social Norms Take-aways: Social norms—particularly those related to sexual taboos, abstinence expectations, gender roles, and community surveillance—strongly shape adolescents’ access to HIV information and services in Chad. The discussion emphasizes that stigma, fear of judgment, and power imbalances with authority figures discourage care-seeking, while trusted peer networks and youth-friendly environments can help shift norms […]
Mothers’ intentions to discuss menstruation-related topics with their daughters using the theory of planned behavior
Key Social Norms Take-aways: The study demonstrates that social norms—particularly those related to menstruation as a taboo topic, expectations around modesty, and perceived social approval from family and community members—strongly influence mothers’ willingness to communicate with their daughters about menstrual health in Ethiopia. The discussion highlights that subjective norms (i.e., what important others think mothers […]
Parents’ acceptance of human papilloma virus vaccination for their daughters in adet town, North Gojjam zone, Northwest Ethiopia: A mixed method study
Key Social Norms Take-aways: The study highlights that social norms—particularly subjective norms shaped by influential actors such as health professionals, religious leaders, peers, and family—play a critical role in shaping parents’ acceptance of HPV vaccination for their daughters in Ethiopia. Norms operate through perceived expectations and social pressure, where approval or endorsement from trusted community […]
“When he is around, I’ll take the PrEP, but when he is not, I will not take PrEP”: key influences on PrEP use decisions among women attending family planning clinics in Kenya
Key Social Norms Take-aways: Social norms—particularly those related to gender power dynamics, partner influence, and HIV-related stigma—play a central role in shaping women’s decisions around PrEP use in Kenya. Norms that prioritize male partner authority, require partner approval, and associate PrEP with HIV treatment create barriers to uptake, delay, and discontinuation. The study highlights that […]
Qualitative evaluation of an edutainment intervention to prevent age-disparate transactional sex in Tanzania: Changes in educational aspirations and gender equitable attitudes towards work
Key Social Norms Take-aways: The study demonstrates that edutainment can shift gender norms by modeling alternative roles and behaviors, helping to create an enabling environment where girls’ education is prioritized and restrictive norms—such as male provider expectations and limitations on women’s work—are challenged. These normative shifts matter because they address underlying drivers of age-disparate transactional […]
Public Perceptions and Social Norms Influencing Violence Contemplation and Perpetration Against Sexual and Gender Minorities in Rwanda
Key Social Norms Take-aways: The study shows that social norms—particularly heteronormativity, stigma, and discriminatory community attitudes—play a central role in shaping both the contemplation and perpetration of violence against sexual and gender minorities in Rwanda. Drawing on norm-centered stigma theory, the findings highlight how both descriptive norms (what people perceive others do) and injunctive norms […]
Engaging boys as “Structured Allies” to prevent gender-based violence against girls: Results from the CARE Tipping Point Initiative in Nepal
Key Social Norms Take-aways: The study underscores that harmful gender norms—particularly those that normalize male dominance, tolerate sexual harassment, and restrict girls’ agency—are key drivers of sexual bullying and gender harassment (SBGH) in Nepal. Transforming these norms requires engaging boys not just as individuals but as “structured allies” within communities to shift both injunctive norms […]