It’s a men’s world: Influence of media literacy for women’s empowerment through social media engagement in Bangladesh
Key Social Norms Take-aways: The study demonstrates that social norms—particularly patriarchal gender norms, expectations around modesty, and restrictions on women’s public voice—significantly shape how media literacy translates into empowerment for women in Bangladesh. While media literacy provides women with skills, knowledge, and access to information, deeply embedded norms limit their ability to actively participate, express […]
Understanding How Violence Is Transmitted Across Generations: An In-Depth Multiple Case Study of Families in South Africa
Key Social Norms Take-aways: The study highlights that deeply embedded injunctive social norms—particularly those supporting authoritarian parenting, gender inequality, and the acceptability of violence as discipline—play a central role in sustaining intergenerational transmission of violence (ITV) in South Africa. Norms that justify harsh punishment, normalize aggression, and reinforce rigid expectations around obedience and gender roles […]
Validating measurement of social norms for entertainment-education: a five-factor model
Key Social Norms Take-aways: Social norms are multi-dimensional constructs that must be measured across distinct but related domains—descriptive norms, injunctive norms, and outcome expectations—to fully capture how they influence behavior. The study underscores that norms are not a single unified concept but operate through different pathways, including perceptions of what others do, what others approve […]
Disability and Bullying Victimization Among Adolescents in Nepal: The Influence of Community Gender Norms
Key Social Norms Take-aways: Community gender norms—particularly those reinforcing gender inequality, violence acceptability, and rigid gender roles—shape adolescents’ vulnerability to bullying by influencing how “difference” (such as disability) is perceived and sanctioned. The discussion highlights that bullying operates as a mechanism for enforcing social norms, where adolescents with disabilities are seen as deviating from dominant […]
You are looked upon as a luxury tool’: Young Tanzanian women’s perception of community norms supporting partner violence during transactional sex (kudanga)
Key Social Norms Take-aways: Social norms surrounding transactional sex (kudanga) in Tanzania both stigmatize women and normalize their subordination, creating a paradox where the practice is widely condemned yet structurally reinforced. The discussion highlights that norms rooted in gender inequality—such as expectations that men provide and women reciprocate with sex—legitimize male control, constrain women’s agency, […]
Measurement of social norms for entertainment-education
Key Social Norms Take-aways: Social norms are central to how entertainment-education (EE) programs influence behavior, but their measurement requires nuanced, multidimensional tools. This study demonstrates that descriptive norms, injunctive norms, and outcome expectations can be empirically distinguished and measured with moderate reliability, highlighting that norms are shaped by reference groups and perceived social rewards or […]
Adolescents’ agency in negotiating social norms governing sexual and reproductive health services among the Nyasa people of Rural Tanzania
Key Social Norms Take-aways: Adolescents are not passive recipients of restrictive social and gender norms but actively navigate them through strategies of reproduction, resistance, and negotiation. Social norms—particularly stigma adolescent sexuality, gendered expectations, and fear of community judgement—strongly constrain access to sexual and reproductive health services (SRHS). However, adolescents exercise agency through covert service use, […]
The Weight of Expectations: Child Marriage Through the Lens of the Socio-Health Dissonance Model (SHDM) in Ghana
Key Social Norms Take-aways: Social norms—particularly those tied to parental prestige, community expectations, and authority of traditional leaders—strongly sustain child marriage in rural Ghana. These norms create pressure to conform to early marriage as a marker of respectability and social status, even when individuals are aware of its harms. The Socio-Health Dissonance Model (SHDM) highlights […]
Predicting Sexual Abstinence in School-Going Adolescents and Young Adults in Chad and Cameroon: Implications for Sexual Health Promotion Programs
Key Social Norms Take-aways: Social norms—measured as perceived norms supporting delayed sex—were not significant predictors of abstinence behaviors in this study, suggesting that norms alone may be insufficient to shape sexual behavior without complementary individual (e.g., self-efficacy) and relational (e.g., parental relationships) factors. The findings highlight that social norms operate within a broader socio-ecological system, […]
Factors Influencing Professional Help-Seeking Intentions for Sexual and Gender-Based Violence Among Female University Students in Eswatini
Key Social Norms Take-aways: Social norms—particularly perceived approval from significant others (subjective norms)—are the strongest drivers of help-seeking intentions among SGBV survivors. Norms that normalize silence, stigma, or tolerance of violence discourage professional help-seeking, while supportive social environments can facilitate it. Shifting community norms and increasing visible support for survivors are critical to improving help-seeking […]