“When the self-test kit comes with the woman, it will be like she is overpowering you”: A qualitative study of men’s and women’s perspectives on HIV self-testing kits in South Africa.

Key Social Norms Take-aways: Gender norms and unequal power within intimate relationships can substantially shape whether HIV self-testing is acceptable and safely implemented. In particular, norms positioning men as household decision-makers may make woman-delivered self-test kits appear to challenge male authority, potentially provoking mistrust, conflict, blame, or violence. The authors argue that programs should assess […]

Spousal Concordance-Discordance in Justifying Wife Beating and Wife’s Experience of Spousal Physical Violence in India.

Key Social Norms Take-aways: Shared and internalized acceptance of wife-beating is closely associated with women’s experience of spousal physical violence. The findings suggest that patriarchal gender norms can normalize violence as legitimate discipline or control, while family and community expectations to “adjust” or preserve marriage may reinforce women’s tolerance of abuse. The authors emphasize addressing […]

Adolescent Attitudes, Peer Norms, and Teacher Corporal Punishment in Five Sub-Saharan African Countries.

Key Social Norms Take-aways: Adolescents’ attitudes and their broader peer normative environments are important determinants of vulnerability to teacher corporal punishment. Schools function as “normative ecosystems”: when violent discipline is collectively accepted, it may give teachers greater social license to use it and reduce adolescents’ resistance or reporting. Legal prohibitions alone are therefore insufficient; prevention […]

Determinants of Unsafe Abortion Practices Among Young Women in the Bongo District, Ghana.

Key Social Norms Take-aways: Social norms and stigma surrounding unintended pregnancy, abortion, contraceptive use, and young women’s sexuality strongly shape unsafe abortion practices in Bongo District. Fear of family shame, community judgment, school expulsion, partner disapproval, and breaches of confidentiality can make the social consequences of an unintended pregnancy feel more immediate than the health […]

Empowerment and Intimate Partner Violence in Pakistan: Results From a Nationally Representative Survey.

Key Social Norms Take-aways: Adherence to patriarchal norms—particularly the justification of wife beating—emerges as the strongest and most consistent predictor of women’s experiences of intimate partner violence (IPV) in Pakistan. These norms reflect deeply embedded societal expectations that legitimize male control and violence, indicating that shifts in social norms are critical for reducing IPV beyond […]

The Role of Social Norm in Acceptability Attitude of Women Toward Intimate Partner Violence in Punjab, Pakistan.

Key Social Norms Take-aways: This study demonstrates that social norms at the community level strongly shape individual attitudes toward intimate partner violence (IPV). When wife-beating is perceived as a common and accepted norm within a community, women are significantly more likely to justify IPV themselves, highlighting the powerful role of collective expectations in sustaining harmful […]

Social Dominance, Sexual Double Standards, and Violence Against Women in Tight and Loose Cultures.

Key Social Norms Take-aways: Sexual double standards function as powerful social norms and “legitimizing myths” that justify gender inequality and violence against women across both tight and loose cultural contexts. Even where norms differ in strictness (e.g., Pakistan vs. U.S.), the underlying normative processes linking hierarchy, gendered expectations, and acceptance of violence are strikingly similar. […]

Women’s Agency as Reason for Life Threats Among the Pashtuns in Pakistan: Narratives of Women Fleeing Honor Killing and Masculine Domination.

Key Social Norms Take-aways: Social norms tied to honor (izzat) and masculinity (ghairat) function as powerful regulatory mechanisms that legitimize violence against women who deviate from expected gender roles. The study highlights that threats of honor killing are not simply individual acts of violence but are socially sanctioned responses to perceived norm violations, particularly when […]

Daughters-in-law’s perceptions and experiences with MILAP, a family-based intervention to reduce intimate partner violence and improve mental health in Nepal

Key Social Norms Takeaways: Social norms embedded in multigenerational households—particularly hierarchical gender norms granting authority to mothers-in-law and husbands—play a central role in shaping women’s autonomy, exposure to IPV, and mental health. The intervention demonstrates that shifting intra-family norms around communication, respect, decision-making, and women’s mobility can reduce violence and improve well-being. Importantly, norms change […]

She Is a Guest in My House: Exploring the Barriers to Asset Development and Decision-Making Autonomy Among Young Women in Southern Uganda

Key Social Norms Takeaways: Deeply entrenched patriarchal social norms in Southern Uganda—reinforced through family systems, cultural expectations, and institutional practices—systematically restrict young women’s access to assets and decision-making power. Norms positioning women as dependent “guests” in their husbands’ homes and prioritizing men as providers and decision-makers shape both structural opportunities and individual agency. Critically, the […]

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