Effectiveness of a multimedia campaign in shifting community knowledge, attitudes, social norms, and practices of female genital mutilation and child marriage in Ethiopia.
Key Social Norms Take-aways: Exposure to the multimedia campaign was associated with greater awareness and less supportive attitudes toward female genital mutilation and child marriage, but deeply rooted sociocultural and religious norms continued to sustain both practices. The discussion emphasizes that individual attitude change is insufficient; sustained abandonment requires collective norm change through community and […]
Promoting Adolescent Girls’ Well-Being in Pakistan: a Mixed-Methods Study of Change Over Time, Feasibility, and Acceptability, of the COMPASS Program
Key Social Norms Take-aways: Restrictive gender norms around girls’ mobility, safety, sexuality, and family honor limited adolescent girls’ access to resources and opportunities. While the COMPASS program improved psychosocial well-being, social support, and some gender-equitable attitudes, harmful norms surrounding violence, victim-blaming, and girls’ movement remained largely unchanged. The findings suggest that life skills programs should […]
Prevention of violence against women and girls: A cost-effectiveness study across 6 low- and middle-income countries
Key Social Norms Take-aways: This study shows that community-based interventions designed to change harmful gender norms and social norms around violence are among the most cost-effective strategies for preventing violence against women and girls in low- and middle-income countries. The findings highlight that investing in proven social norms interventions can improve population health, although additional […]
“You are a child and this is not your business”: Decision-making on child marriage in Sindh, Pakistan
Key Social Norms Take-aways: Child marriage in rural Sindh is sustained by social norms that view girls as financial burdens, expect obedience to parents, restrict girls to domestic roles, and frame early marriage as protection against premarital relationships and threats to family honor. The study argues that lasting change requires engaging parents, empowering youth, and […]
The interplay of economic shocks and cultural practices in child marriage: Comparative evidence from India and Zambia during the COVID-19 pandemic
Key Social Norms Take-aways: Child marriage is shaped by the interaction of restrictive gender norms, cultural marriage practices, and economic conditions rather than economic hardship alone. The discussion emphasizes that inequitable norms prioritizing girls’ roles as wives and household caretakers can limit investment in girls’ education and future opportunities, increasing vulnerability to marriage when crises […]
Drivers of adolescent pregnancy in rural Zambia: a qualitative study in Kalabo District, Western Province
Key Social Norms Take-aways: Adolescent pregnancy in rural Kalabo, Zambia, is shaped by intersecting gender norms, cultural expectations, economic pressures, and institutional barriers rather than individual behavior alone. The discussion emphasizes that the sikenge initiation rite reinforces expectations of obedience, domestic responsibility, marriage, and fertility, linking womanhood and family respectability to motherhood and limiting girls’ […]
Teenage Pregnancy and Adolescents’ Attitudes Toward Marriage and Pregnancy: Primary Data Analysis in Akatsi North, Ghana.
Key Social Norms Take-aways: Peer influence and gender norms are important social drivers of adolescents’ attitudes toward marriage and pregnancy. Peer pressure emerged as the strongest influence on preferences for earlier marriage and childbearing, while more gender-equitable attitudes—particularly valuing university education equally for girls and boys—were associated with delaying marriage. The discussion emphasizes that social […]
A Social-Ecological Model to Explore Multi-Faceted Drivers of Child Marriage: An Iterative Qualitative Study in Southern Bangladesh.
Key Social Norms Take-aways: Social and community norms emerged as some of the most influential drivers of child marriage in southern Bangladesh. Norms surrounding adolescent sexuality, gender, religion, family honor, girls’ mobility, and the “ideal” bride reinforce one another and interact with poverty, girls’ limited agency, and institutional weaknesses. In particular, expectations that girls remain […]
Contradictions in value systems, social norms, and the disconnect between expectations and reality of sexuality and contraceptive use among youth in Karamoja, Uganda.
Key Social Norms Take-aways: Young people in Karamoja navigate contradictory, gendered social norms that simultaneously restrict premarital sexuality while encouraging early marriage and, in some circumstances, legitimizing sexual violence as a pathway to marriage. Social sanctions, stigma, and misconceptions also discourage modern contraceptive and condom use. However, the study identifies potentially protective norms around child […]
Social ecosystems of trafficked conflict-related sexual violence survivors and their children: navigating and coping with intersecting stigma and violence in Nigeria and Iraq.
Key Social Norms Take-aways: Community-level social and gender norms are central drivers of stigma toward women and girls who survived trafficking and conflict-related sexual violence and their children born of war. Norms surrounding premarital sex and childbirth, virginity, purity, family honor, marriageability, paternity, and community identity interact with conflict-related fear and perceptions of affiliation with […]