Assessing the impact of CHARM2, a family planning program on gender attitudes, intimate partner violence, reproductive coercion, and marital quality in India
Key Social Norms Take-aways: The CHARM2 intervention demonstrates that structured, gender-synchronized counseling with both men and women can improve attitudes toward gender equality and reduce social acceptance of intimate partner violence in patriarchal settings. However, despite shifts in normative attitudes, behavior change such as reductions in intimate partner violence or reproductive coercion may require more […]
“Change Really Does Need to Start From Home”: Impact of an Intimate Partner Violence Prevention Strategy Among Married Couples in Nepal
Key Social Norms Take-aways: The Change Starts at Home program shows that gender-transformative interventions can effectively disrupt harmful social norms that underpin intimate partner violence in patriarchal settings. Key shifts were observed in men’s attitudes and behaviors regarding alcohol use, household responsibilities, spousal communication, and sexual consent. The program’s success stemmed from creating safe, gender-segregated […]
Changing the River’s Flow – A Gender Transformative Programme for Young People (CTRF4YP)
Key Social Norms Take-aways: This evaluation demonstrates that gender-transformative, community-based interventions can catalyze shifts in deeply embedded norms around gender roles, violence, and sexual relationships. The intervention’s focus on community dialogue and inclusion of both men and women led to increased openness in discussing gender-based violence, reduced stigma around survivors, and new expectations around spousal […]
The Influence of Organised Diffusion on Social Norms Change: Addressing Intimate Partner Violence in Nepal
Key Social Norms Take-aways: This study provides compelling evidence that organized diffusion can effectively promote social norms change around intimate partner violence in contexts where such violence is widely accepted. The intervention successfully disrupted harmful norms by facilitating the sharing of new attitudes and behaviors across social networks. Changes in gender roles, spousal communication, and […]
Breakthrough Generation Initiative Mixed-Methods Final Evaluation Report July
Key Social Norms Take-aways: The Breakthrough Generation Initiative demonstrated that systemic shifts in social norms—especially around gender roles, harmful practices, and community collaboration—can emerge from community-led, values-based education. The participatory approach of Tostan’s Community Empowerment Program (CEP) created safe spaces for challenging entrenched beliefs and introduced a process of organized diffusion, enabling widespread norm change […]
Gender-transformative Bandebereho couples’ intervention to promote male engagement in reproductive and maternal health and violence prevention in Rwanda: Findings from a randomized controlled trial
Key Social Norms Take-aways: The Bandebereho intervention demonstrates that deeply entrenched gender norms—such as men’s dominance in decision-making, use of violence against women and children, and unequal household labor—can shift through a structured, gender-transformative approach. By promoting critical reflection, joint decision-making, and shared caregiving roles, the intervention disrupted patriarchal norms in a sustainable way. Male […]
Evaluation of Biruh Tesfa (Bright Future) for All: A program for out-of-school girls, migrants, and domestic workers in low-income Ethiopian cities
Key Social Norms Take-aways: The study highlights the importance of shifting social norms around education, gender roles, and child protection to improve outcomes for highly vulnerable urban girls in Ethiopia. Biruh Tesfa effectively engaged communities to increase girls’ school attendance and reduce harmful practices, especially around early marriage and household labor expectations. It shows that […]
Qualitative research on Breakthrough ACTION’s Advocacy Core Group Model for integrated social behavior change programming in Nigeria
Key Social Norms Take-aways: Adolescent childbearing in northern Nigeria is shaped by social norms around early marriage, gender roles, and family honor. These norms position marriage and motherhood as expected milestones for girls, often reinforced by community and family members. Premarital pregnancy is highly stigmatized, especially for girls, while boys face fewer consequences. Changing these […]
ADOLESCENT TRANSITION IN WEST AFRICA (ATWA) OUTCOME EVALUATION 2022-2023 Endline Report
Key Social Norms Take-aways: The ATWA program demonstrates that comprehensive, school- and community-based life skills education can lead to early shifts in social norms around gender and adolescent sexual and reproductive health and rights. Although short-term changes in community-level norms were modest, significant improvements in adolescents’ knowledge, attitudes, and gender-equitable beliefs suggest that norms around […]
Engaging Men in Family Planning: Perspectives From Married Men in Loma, Togo
Key Social Norms Take-aways: The study highlights that entrenched gender norms shape male engagement in family planning, particularly the belief that men should have the final say in reproductive decisions. These norms create barriers for women’s agency and complicate their autonomous use of contraception. However, men’s openness to learning and their respect for trusted community […]