Engaging with faith groups to prevent VAWG in conflict-affected communities: results from two community surveys in the DRC
Key Social Norms Take-aways: This study affirms that engaging faith leaders and faith communities can catalyze significant shifts in harmful social norms around violence against women and girls in conflict-affected settings. The intervention leveraged the trust, reach, and moral authority of religious actors to promote more equitable gender norms and reject intimate partner and sexual […]
How radio can build a more supportive environment for girls’ education, learning, and empowerment
Key Social Norms Take-aways: The EAGER program demonstrates that targeting social norms through media—especially radio—is an effective strategy for shifting attitudes that restrict girls’ education, reproductive autonomy, and empowerment. By broadcasting relatable, locally grounded stories and fostering open discussion among caregivers, community leaders, and girls, the program encouraged more equitable norms around adolescent girls’ rights, […]
Two Sides of Gender: Sex, Power, and Adolescence
Key Social Norms Take-aways: This study illustrates the importance of targeting male gender norms and attitudes about intimate partner violence and sexual relationships to improve outcomes for adolescent girls. The soccer-based intervention with boys focused on shifting norms around respect for females, age-appropriate relationships, and consent, aiming to indirectly influence girls’ sexual health by intervening […]
Enabling Girls to Advance Gender Equity (ENGAGE) Report on the Midline Evaluation Results August 2019
Key Social Norms Take-aways: The ENGAGE program illustrates that social norms—particularly those around adolescent sexuality, contraception use, child marriage, and girls’ roles in decision-making—are deeply embedded in community beliefs and practices in Southern Malawi. While norms supporting child marriage are weakening, entrenched stigma remains around girls’ sexual activity and contraceptive use, especially among unmarried girls. […]
The DREAMS core package of interventions: A comprehensive approach to preventing HIV among adolescent girls and young women
Key Social Norms Take-aways: The DREAMS initiative highlights how shifting harmful gender norms—particularly those that disempower adolescent girls and young women and condone gender-based violence—is essential for reducing HIV risk. The program uses community mobilization and engagement of male partners and leaders to transform norms around gender, sexuality, and power dynamics. Safe spaces and mentor-led […]
“Household Debt and Relation to Intimate Partner Violence and Husbands’ Attitudes Toward Gender Norms: A Study Among Young Married Couples in Rural Maharashtra, India”
Key Social Norms Take-aways: Social norms around male dominance, control, and justification of violence play a crucial role in how economic stress like debt translates into IPV. Interventions targeting IPV need to include men and address both financial stress and the underlying gender beliefs that fuel violence. Economic programs focused only on women may miss […]
Effectiveness of curriculum-based sexual and reproductive health education on healthy sexual behaviors among year one students at Arba Minch University: A quasi-experimental study
Key Social Norms Take-aways: Improvements in some individual attitudes about sexual and reproductive health were seen as contributors to normative change over time by challenging stigma and misinformation, even if collective norm shifts are not yet visible. The findings suggest that there is still a need for longer-term efforts and potentially more targeted strategies to […]
Preventing violence against women and girls in Bihar: challenges for implementation and evaluation
Key Social Norms Take-aways: The Do Kadam Barabari Ki Ore program demonstrated that interventions embedded within government platforms can begin to shift social norms around gender and violence, particularly when tailored to participants’ interests and accompanied by trusted community figures. Notably, efforts to build women’s agency, change male attitudes about masculinity, and equip community leaders […]
Changing Social Norms: the Importance of “Organized Diffusion” for Scaling Up Community Health Promotion and Women Empowerment Interventions.
Key Social Norms Take-aways: This article highlights the importance of “organized diffusion”—the process by which intervention participants intentionally share what they have learned with others in their networks—as a cost-effective strategy for promoting social norms change. Organized diffusion can amplify the reach and sustainability of community-based interventions by transforming both personal attitudes and collective norms, […]
Community mobilization to modify harmful gender norms and reduce HIV risk: results from a community cluster randomized trial in South Africa.
Key Social Norms Take-aways: This study demonstrates that community mobilization (CM) can shift harmful gender norms among men, creating more supportive social environments for HIV prevention. However, changing norms did not immediately translate into reductions in risk behaviors, highlighting the complexity of transforming norms into action. The findings suggest that norm change may precede behavioral […]