Evaluation of Biruh Tesfa (Bright Future) for All: A program for out-of-school girls, migrants, and domestic workers in low-income Ethiopian cities
Key Social Norms Take-aways: The study highlights the importance of shifting social norms around education, gender roles, and child protection to improve outcomes for highly vulnerable urban girls in Ethiopia. Biruh Tesfa effectively engaged communities to increase girls’ school attendance and reduce harmful practices, especially around early marriage and household labor expectations. It shows that […]
Transforming gender norms through life-skills programming in rural Ethiopia: short-term impacts and emerging lessons for adaptive programming: Oromia case study
Key Social Norms Take-aways: The Act With Her-Ethiopia program in Oromia demonstrated that gender-transformative life skills education can improve girls’ voice and agency, parent–adolescent communication, and knowledge around menstruation and violence. However, the program revealed limited or even negative short-term impacts on attitudes toward gender equality, indicating that shifting entrenched norms—particularly among boys and communities—requires […]
Social normative origins of the taboo gap and implications for adolescent risk for HIV infection in Zambia.
Key Social Norms Take-aways: This study introduces the “taboo gap” to explain how discordance between community attitudes and behaviors around premarital sex can increase HIV risk for adolescents, particularly girls. Drawing on social norms theory, the authors argue that injunctive norms—rules about acceptable behavior—generate silence around adolescent sexuality. The taboo against openly acknowledging premarital sex […]
What Influences Girls’ Age at Marriage in Burkina Faso and Tanzania? Exploring the Contribution of Individual, Household, and Community Level Factors
Key Social Norms Take-aways: This study underscores how social norms—particularly community expectations regarding girls’ age at marriage and parental fears of premarital sex—play a significant role in shaping the prevalence of child marriage, with notable variation by context. In Burkina Faso, social norms among fathers regarding later marriage were significantly associated with lower child marriage […]
Understanding the Sociality of Child Marriage
Key Social Norms Take-aways: This study demonstrates that social norms—especially those surrounding gender roles, dowry, and the perceived value of girls—play a more influential role than economic factors in shaping attitudes and decisions around girls’ education and child marriage in India. Mothers, in particular, often internalize and reproduce norms prioritizing domestic roles and early marriage […]
Social Norms and Security and Justice Services for Gender-based Violence in Nepal: Programmatic Implications from a Baseline Mixed-Methods Assessment
Key Social Norms Take-aways: This study highlights that deeply rooted patriarchal social norms—centered around family honor, obedience to elders, and the sanctity of marriage—significantly deter help-seeking for gender-based violence (GBV) in Nepal. Despite increased awareness and formal justice mechanisms, women often face strong sanctions for reporting violence, including stigma, community ostracism, and familial rejection. These […]
Social normative origins of the taboo gap and implications for adolescent risk for HIV infection in Zambia
Key Social Norms Take-aways: The taboo gap is driven by deeply ingrained gender norms that enforce silence and stigma around adolescent sexuality—especially for girls. Discordance between adult attitudes and behaviors serves as a signal of harmful norms. Effective interventions must confront these contradictions and include peers, parents, educators, and health systems in reshaping the social […]
Qualitative Examination of the Role and Influence of Mothers-in-Law on Young Married Couples’ Family Planning in Rural Maharashtra, India
Key Social Norms Take-aways: This study underscores the pervasive influence of mothers-in-law (MILs) on family planning (FP) behaviors among young married couples in rural Maharashtra, India. MILs reinforce entrenched gender and fertility norms, including expectations for early childbearing, son preference, and female sterilization after achieving desired family size. Although some MILs acknowledged generational shifts and […]
Predictors of intention to use modern contraceptives among female senior secondary school students in the Kpando Municipality, Ghana
Key Social Norms Take-aways: This study highlights that even when social norms (such as parental or peer support) are weak or unsupportive, girls’ own sense of empowerment and perceived control plays a decisive role in shaping their reproductive intentions. Interventions should focus not only on shifting social norms but also on building young women’s self-efficacy […]
Poverty, dowry and the ‘good match’: revisiting community perceptions and practices of child marriage in a rural setting in Bangladesh
Key Social Norms Take-aways: Despite widespread awareness of the harms of child marriage in Bangladesh, the practice persists due to deeply embedded social norms around gender roles, dowry, and family honor. The ideal of a “good match”—where the husband is older, more educated, and dominant—drives early marriage and reinforces female subservience. These norms are maintained […]