Qualitative research on Breakthrough ACTION’s Advocacy Core Group Model for integrated social behavior change programming in Nigeria
Key Social Norms Take-aways: Adolescent childbearing in northern Nigeria is shaped by social norms around early marriage, gender roles, and family honor. These norms position marriage and motherhood as expected milestones for girls, often reinforced by community and family members. Premarital pregnancy is highly stigmatized, especially for girls, while boys face fewer consequences. Changing these […]
ADOLESCENT TRANSITION IN WEST AFRICA (ATWA) OUTCOME EVALUATION 2022-2023 Endline Report
Key Social Norms Take-aways: The ATWA program demonstrates that comprehensive, school- and community-based life skills education can lead to early shifts in social norms around gender and adolescent sexual and reproductive health and rights. Although short-term changes in community-level norms were modest, significant improvements in adolescents’ knowledge, attitudes, and gender-equitable beliefs suggest that norms around […]
Improving Menstrual Health Literacy Through Life-Skills Programming in Rural Ethiopia
Key Social Norms Take-aways: This study demonstrates the effectiveness of gender-transformative life-skills programming in the Act With Her–Ethiopia program in shifting stigmatizing social norms around menstruation among very young adolescents in rural Ethiopia. Programming that synchronously engages girls, boys, caregivers, and communities can significantly reduce menstrual stigma and improve knowledge and behavior around menstrual health. […]
Transforming gender norms through life-skills programming in rural Ethiopia: short-term impacts and emerging lessons for adaptive programming: Oromia case study
Key Social Norms Take-aways: The Act With Her-Ethiopia program in Oromia demonstrated that gender-transformative life skills education can improve girls’ voice and agency, parent–adolescent communication, and knowledge around menstruation and violence. However, the program revealed limited or even negative short-term impacts on attitudes toward gender equality, indicating that shifting entrenched norms—particularly among boys and communities—requires […]
A qualitative study of adolescent girls’ experiences of menarche and menstruation in rural Tamil Nadu, India
Key Social Norms Take-aways: This study reveals how adolescent girls’ experiences of menarche and menstruation in rural Tamil Nadu are deeply shaped by cultural codes and gender norms. While the study does not use formal social norms measurement tools, it explicitly explores how norms are constructed, maintained, and reproduced through social practices, especially those related […]
You can’t burn the house down because of one bedbug: a qualitative study of changing gender norms in the prevention of violence against women and girls in an urban informal settlement in India.
Key Social Norms Take-aways: The study highlights that norm change is most promising where descriptive norms (what people actually do) are starting to shift ahead of injunctive norms (what people believe should be done). Programs should focus on creating spaces where women and men can connect with broader, more progressive reference groups, helping reinforce new, […]
Understanding motives for intravaginal practices amongst Tanzanian and Ugandan women at high risk of HIV infection: The embodiment of social and cultural norms and well-being
Key Social Norms Take-aways: This study explores how intravaginal cleansing and insertion practices among women in Tanzania and Uganda are influenced by social and cultural norms related to gender, sexuality, and morality. While the study does not use formal social norms measurement tools, it explicitly investigates how these practices are shaped by community expectations, traditional […]
The role of social norms on adolescent family planning in rural Kilifi county, Kenya
Key Social Norms Take-aways: This study reinforces that social norms are multi-layered and gendered. Among young women, especially those who are unmarried, affiliation with peers who use modern contraception can reduce stigma and encourage uptake. Programs should target not just individual beliefs, but also reshape community norms and leverage peer influence—particularly same-sex peer networks—to foster […]
The ‘Demand Side’ of Child Marriage: Expanding Gender Norms to Marriage Drivers Facing Boys and Men in South Sudan
Key Social Norms Take-aways: Child marriage persists due to dual gender norms—those controlling girls’ sexuality and those pressuring boys to marry to be seen as men. Addressing both is key to reducing the practice. Objectives: This study examines the underexplored ‘demand side’ of child marriage in South Sudan, focusing on how gender norms and economic […]
Social Norms and Security and Justice Services for Gender-based Violence in Nepal: Programmatic Implications from a Baseline Mixed-Methods Assessment
Key Social Norms Take-aways: This study highlights that deeply rooted patriarchal social norms—centered around family honor, obedience to elders, and the sanctity of marriage—significantly deter help-seeking for gender-based violence (GBV) in Nepal. Despite increased awareness and formal justice mechanisms, women often face strong sanctions for reporting violence, including stigma, community ostracism, and familial rejection. These […]