Prevalence and predictors of modern contraceptive method utilization among married couples in the pastoralist communities of Fentale district, Eastern Ethiopia
Key Social Norms Take-aways: Social norms—particularly religious beliefs, gender roles, and expectations around fertility—strongly shape contraceptive use in pastoralist communities. Norms that value large families, discourage contraception on religious grounds, and reinforce male-dominated decision-making limit women’s agency. Misperceptions and community-level expectations further sustain low uptake, indicating that interventions must address normative beliefs and couple dynamics, […]
“I will take PrEP because that’s what will help me not to get infected with HIV”: barriers to and facilitators of pre-exposure prophylaxis and condom use among adolescent girls and young women enrolled in a school-based HIV prevention program in South Africa
Key Social Norms Take-aways: Social norms and gendered relationship dynamics strongly influence HIV prevention behaviors among adolescent girls and young women (AGYW). Condom use is often constrained by norms linking condom negotiation with distrust, reduced male pleasure, and potential conflict or violence. In contrast, PrEP offers women greater agency because it can be used without […]
“Everyone has their own problems and realities so the religious community cannot judge someone.” Contraception motivations and perceived consequences among young contraceptive users who practice a religion in Burkina Faso
Key Social Norms Take-aways: Religious norms in Burkina Faso commonly frame contraception as sinful or unacceptable—especially for unmarried women and for limiting births—creating strong injunctive norms against contraceptive use. However, young women often prioritize their health, economic realities, and fear of stigma from premarital pregnancy over these religious prescriptions. Because contraception is viewed as a […]
Situational context of home-based sexual education in urban slums of Ibadan, Nigeria–evidence from a qualitative study
Key Social Norms Take-aways: Social norms—including expectations of abstinence, gender double standards, and cultural taboos surrounding sexuality—shape parent–adolescent communication about sexual and reproductive health (SRH) in urban slums. These norms often limit open discussion and reinforce unequal gender expectations, while adolescents increasingly rely on peers, “streetwise” knowledge, and social media for SRH information. Effective sexuality […]
Evaluation of RISE II Integrated Social and Behavior Change Activities in Niger: Baseline Report
Key Social Norms Take-aways: This baseline study highlights the pervasiveness of social norms that reinforce early and forced marriage, gender-based violence (GBV), and limited reproductive autonomy among adolescent girls in Niger. Norms around family honor, male decision-making authority, and expectations for girls to marry and bear children early are deeply entrenched. The study underscores that […]
Using soccer to build confidence and increase HCT uptake among adolescent girls: a mixed-methods study of an HIV prevention programme in South Africa
Key Social Norms Take-aways: The SKILLZ Street intervention highlights how challenging harmful gender norms in a girls-only, sport-based setting can enhance adolescent girls’ confidence, communication, and health-seeking behavior. By creating a safe space and using female community coaches as role models, the program addressed stigma, gender inequality, and the perception of soccer as male-only, fostering […]
Season Three | Consolidated Evaluation Brief
Key Social Norms Take-aways: The MKBKSH (“Main Kuch Bhi Kar Sakti Hoon”) intervention illustrates the power of transmedia edutainment in challenging and reshaping social norms around family planning, gender equality, sanitation, and reproductive health in India. By using relatable storylines, interactive platforms, and community-based “markers” like “Lambi Sagai” and “Aurat ki Marzi ka Din,” the […]
Measuring the effectiveness of communication programming on menstrual health and hygiene management (MHM) social norms among adolescent girls in India
Key Social Norms Take-aways: This study demonstrates that social and behavior change interventions can effectively shift social norms surrounding menstruation when these norms are conceptualized as multidimensional constructs—encompassing personal beliefs, perceived peer approval (injunctive norms), and perceptions of others’ behaviors (descriptive norms). The GARIMA initiative revealed that increased exposure to positive messaging significantly aligned personal […]
How does a Social and Behavioral Change Communication Intervention Predict Menstrual Health and Hygiene Management: A Cross-Sectional Study
Key Social Norms Take-aways: The GARIMA intervention reveals that breaking the culture of silence around menstruation can lead to improved menstrual health and hygiene management when social and behavioral change communication is grounded in interpersonal and community dialogue. The intervention successfully shifted gender norms and increased interpersonal communication, which were key mediators of improved menstrual […]
Breakthrough Generation Initiative Mixed-Methods Final Evaluation Report July
Key Social Norms Take-aways: The Breakthrough Generation Initiative demonstrated that systemic shifts in social norms—especially around gender roles, harmful practices, and community collaboration—can emerge from community-led, values-based education. The participatory approach of Tostan’s Community Empowerment Program (CEP) created safe spaces for challenging entrenched beliefs and introduced a process of organized diffusion, enabling widespread norm change […]