Community Radio Program to Improve the Health of Women and Children
Key Social Norms Take-aways: The Kwishilya and Siñalamba radio serial dramas (RSDs) in Zambia show that entertainment-education can shift social norms around family planning, gender roles, and reproductive health. Regular listeners were more likely to perceive community and partner approval for contraceptive use and reported greater self-efficacy in negotiating reproductive decisions. The intervention helped normalize […]
Social normative origins of the taboo gap and implications for adolescent risk for HIV infection in Zambia.
Key Social Norms Take-aways: This study introduces the “taboo gap” to explain how discordance between community attitudes and behaviors around premarital sex can increase HIV risk for adolescents, particularly girls. Drawing on social norms theory, the authors argue that injunctive norms—rules about acceptable behavior—generate silence around adolescent sexuality. The taboo against openly acknowledging premarital sex […]
Supporting contraceptive choice in self-care: qualitative exploration of beliefs and attitudes towards emergency contraceptive pills and on-demand use in Accra, Ghana and Lusaka, Zambia
Key Social Norms Take-aways: This study reveals that anticipated stigma—particularly among young women—linked to emergency contraceptive pill (ECP) use in Accra, Ghana and Lusaka, Zambia is rooted in social norms that conflate ECP use with promiscuity, irresponsibility, or even abortion. While most users did not actually experience stigma when accessing ECPs, fears of judgment from […]
Social normative origins of the taboo gap and implications for adolescent risk for HIV infection in Zambia
Key Social Norms Take-aways: The taboo gap is driven by deeply ingrained gender norms that enforce silence and stigma around adolescent sexuality—especially for girls. Discordance between adult attitudes and behaviors serves as a signal of harmful norms. Effective interventions must confront these contradictions and include peers, parents, educators, and health systems in reshaping the social […]
Innovative methods to analyse the impact of gender norms on adolescent health using global health survey data.
Key Social Norms Take-aways: The study emphasizes that addressing adolescent health requires tackling not only individual attitudes but also the broader social norms reinforced by families, peers, schools, and communities. Proxy measures for gender norms—based on patterns of attitudes, behaviors, and their mismatches—offer a powerful tool to identify where social expectations create risks or opportunities […]
Gender norms and health: insights from global survey data
Key Social Norms Take-aways: Gender norms—context-specific beliefs about appropriate behavior for different genders—shape health outcomes across the life course. This study highlights that non-conformity to gender norms often results in health harms, especially for girls and women. These norms intersect with religion, wealth, and geography, creating complex patterns of health inequity. Addressing gender norms is […]
Drivers of child marriage in specific settings of Ethiopia, Indonesia, Kenya, Malawi, Mozambique and Zambia – findings from the Yes I Do! baseline study.
Key Social Norms Take-aways: Child marriage across six countries is not just a standalone practice but a reflection of deeper social norms, especially around girls’ sexuality, family honour, and gender roles. In many cases, marriage is seen as a necessary response to prevent or cover up premarital sex or pregnancy. These norms are reinforced by […]
Cross-national and multilevel correlates of partner violence: an analysis of data from population-based surveys
Key Social Norms Take-aways: Norms justifying wife beating and endorsing male authority over women’s behavior are strongly associated with higher rates of intimate partner violence (IPV). These gender norms not only influence national IPV prevalence but also modify how individual-level factors like education and employment affect women’s risk, highlighting the importance of transforming harmful norms […]
Creating allies: qualitative exploration of young women’s preferences for PrEP methods and parents’ role in PrEP uptake and user support in urban and rural Zambia
Key Social Norms Take-aways: Social norms surrounding premarital sex significantly limit open communication between adolescent girls and young women (AGYW) and their parents about HIV prevention and pre-exposure prophylaxis (PrEP). These norms hinder AGYW’s ability to disclose PrEP use and prevent parents from engaging meaningfully in sexual and reproductive health (SRH) discussions. However, both AGYW […]
Community influences on modern contraceptive use among young women in low and middle-income countries: a cross-sectional multi-country analysis
Key Social Norms Take-aways: Norms related to ideal family size, early marriage, and gender roles—particularly those that limit women’s autonomy—act as major barriers to contraceptive use. Changing these norms through community-wide interventions, education, and women’s empowerment is essential for increasing contraceptive access and supporting young women’s reproductive agency. Objectives: This study examined how community-level characteristics […]