Discriminatory attitudes toward people living with HIV/AIDS in East Africa: a multilevel analysis of socioeconomic and behavioral determinants using DHS 2019-2023 data.
Key Social Norms Take-aways: Discriminatory attitudes toward people living with HIV remain widespread in East Africa and appear to be shaped by broader socioeconomic and social contexts. Nearly half of the variation in discriminatory attitudes occurred between communities, underscoring that stigma is not solely an individual attitude but is embedded within social environments. The discussion […]
Adolescent Attitudes, Peer Norms, and Teacher Corporal Punishment in Five Sub-Saharan African Countries.
Key Social Norms Take-aways: Adolescents’ attitudes and their broader peer normative environments are important determinants of vulnerability to teacher corporal punishment. Schools function as “normative ecosystems”: when violent discipline is collectively accepted, it may give teachers greater social license to use it and reduce adolescents’ resistance or reporting. Legal prohibitions alone are therefore insufficient; prevention […]
Exploring intersections of localised gender norms and unanticipated effects of a sexual and reproductive health intervention: implications of respect and being a ‘good girl’ in Zambézia Province, Mozambique
Key Social Norms Take-aways: This study shows that deeply held gender norms about being a “good girl” — including deference, modesty, and sexual restraint — strongly shaped how a sexual and reproductive health (SRH) intervention was perceived in rural Mozambique. While the Women First program aimed to empower girls, it unintentionally reinforced local expectations of […]
Effectiveness of Community Dialogue in Changing Gender and Sexual Norms for HIV Prevention: Evaluation of the Tchova Tchova Program in Mozambique
Key Social Norms Take-aways: Social norms—especially injunctive norms around gender and relationship dynamics—significantly influence attitudes and behaviors related to gender equity and HIV prevention. The study finds that exposure to a dialogue-based communication intervention can shift these norms by increasing interpersonal communication and changing what participants perceive others approve or expect. The results highlight the […]
Narrative Persuasion and Social Norms in Entertainment-Education: Results from a Radio Drama in Mozambique
Key Social Norms Take-aways: Social norms around maternal health, sanitation, and reporting sexual abuse in Mozambique remain resistant to change, with community norms often not aligned with the behaviors promoted by the intervention. Although audiences engaged deeply with the radio drama’s characters and stories, indicating strong narrative persuasion, prevailing social norms continued to favor inaction […]
The DREAMS core package of interventions: A comprehensive approach to preventing HIV among adolescent girls and young women
Key Social Norms Take-aways: The DREAMS initiative highlights how shifting harmful gender norms—particularly those that disempower adolescent girls and young women and condone gender-based violence—is essential for reducing HIV risk. The program uses community mobilization and engagement of male partners and leaders to transform norms around gender, sexuality, and power dynamics. Safe spaces and mentor-led […]
The Role of Gender Norms in Shaping Adolescent Girls’ and Young Women’s Experiences of Pregnancy and Abortion in Mozambique
Key Social Norms Take-aways: The study emphasizes the need for gender-transformative approaches that do more than expand services—they must reshape the social and cultural context. Effective interventions should empower girls with knowledge and decision-making confidence, engage male partners and families as supportive allies, train healthcare providers to reduce stigma and bias, and implement whole-community initiatives […]
Drivers of child marriage in specific settings of Ethiopia, Indonesia, Kenya, Malawi, Mozambique and Zambia – findings from the Yes I Do! baseline study.
Key Social Norms Take-aways: Child marriage across six countries is not just a standalone practice but a reflection of deeper social norms, especially around girls’ sexuality, family honour, and gender roles. In many cases, marriage is seen as a necessary response to prevent or cover up premarital sex or pregnancy. These norms are reinforced by […]
Cross-national and multilevel correlates of partner violence: an analysis of data from population-based surveys
Key Social Norms Take-aways: Norms justifying wife beating and endorsing male authority over women’s behavior are strongly associated with higher rates of intimate partner violence (IPV). These gender norms not only influence national IPV prevalence but also modify how individual-level factors like education and employment affect women’s risk, highlighting the importance of transforming harmful norms […]
Community influences on modern contraceptive use among young women in low and middle-income countries: a cross-sectional multi-country analysis
Key Social Norms Take-aways: Norms related to ideal family size, early marriage, and gender roles—particularly those that limit women’s autonomy—act as major barriers to contraceptive use. Changing these norms through community-wide interventions, education, and women’s empowerment is essential for increasing contraceptive access and supporting young women’s reproductive agency. Objectives: This study examined how community-level characteristics […]