Social Determinants of Married Women’s Attitudinal Acceptance of Intimate Partner Violence

Key Social Norms Take-aways: This study underscores the powerful role of patriarchal community norms in shaping women’s attitudes toward intimate partner violence (IPV) in Bangladesh. Among all community-level factors, prevailing gender norms—specifically the level of acceptance of wife beating in the community—had the strongest influence on women’s own attitudes. The findings reveal that even women […]

Social network and social normative characteristics of married female adolescents in Dosso, Niger: Associations with modern contraceptive use

Key Social Norms Take-aways: Social norms—particularly injunctive norms upheld by family—significantly affect girls’ FP use. Kinship networks, more than peers, shape norms around fertility and contraception. Restrictive norms, especially around new brides and motherhood, contribute to social isolation and limited autonomy. Effective FP programs must address these normative environments by engaging family members and fostering […]

Sexual and reproductive health experiences of adolescent girls and women in marginalized communities in Bangladesh

Key Social Norms Take-aways: Deeply entrenched social and gender norms—such as silence, shame, and taboo around menstruation, sexuality, and pregnancy—significantly constrain women’s and girls’ access to sexual and reproductive health (SRH) information and services in marginalised communities in Bangladesh. Norms discourage open communication, foster misconceptions, and restrict behaviors, particularly during menstruation and pregnancy. These norms […]

Side-Effects and Social Norms Influencing Family Planning Use in Nepal

Key Social Norms Take-aways: The study highlights how entrenched social norms—such as son preference, expectations to avoid contraception before the first child, and misconceptions about side effects—shape contraceptive use in Nepal. These norms are reinforced by family pressures, particularly from husbands and mothers-in-law, and by community-wide surveillance of women’s reproductive choices. The discussion emphasizes that […]

Signs of a Turning Tide in Social Norms and Attitudes Toward Abortion in Ethiopia: Findings from a Qualitative Study in Four Regions

Key Social Norms Take-aways: The study reveals deeply rooted negative social norms and stigma surrounding unintended pregnancy and abortion in Ethiopia, particularly affecting young and unmarried women. Despite legal reforms, abortion continues to be viewed as morally unacceptable in many communities, often equated with murder or sin. However, the research also identifies early signs of […]

Qualitative evaluation of the Saleema campaign to eliminate female genital mutilation and cutting in Sudan

Key Social Norms Take-aways: The Saleema campaign demonstrates how branding and health communication can be powerful tools to shift entrenched social norms—specifically those sustaining female genital mutilation (FGM) in Sudan. The campaign reframes being “uncut” as “Saleema,” meaning whole, healthy, and untouched, and promotes this identity through positive imagery and messaging. Despite widespread social stigma […]

Qualitative Examination of the Role and Influence of Mothers-in-Law on Young Married Couples’ Family Planning in Rural Maharashtra, India

Key Social Norms Take-aways: This study underscores the pervasive influence of mothers-in-law (MILs) on family planning (FP) behaviors among young married couples in rural Maharashtra, India. MILs reinforce entrenched gender and fertility norms, including expectations for early childbearing, son preference, and female sterilization after achieving desired family size. Although some MILs acknowledged generational shifts and […]

Quantitative Proxies for Social Norms: A Proposed Approach for Interrogating Clustering, Reference Groups, and Validity

Key Social Norms Take-aways: This article highlights the critical need to rigorously validate quantitative proxy measures of social norms, particularly in IPV research. It shows that norms around IPV, such as male dominance and the acceptability of violence, are best captured using group-level aggregates of men’s attitudes. Men’s social norms were more strongly aligned with […]

Restrictions on contraceptive services for unmarried youth: a qualitative study of providers beliefs and attitudes in India

Key Social Norms Take-aways: This study highlights how entrenched social norms stigmatizing premarital sex in India shape healthcare providers’ attitudes and behaviors toward unmarried youth seeking contraceptive services. Providers often internalize and reinforce these norms, leading to restricted access to sexual and reproductive health (SRH) services for unmarried adolescents. Even when legally permissible, many providers […]

Rethinking HIV-prevention for school-going young people based on current behaviour patterns.

Key Social Norms Take-aways: Perceived social norms—especially peer expectations around sexual activity—were the strongest predictors of risk behavior. Gender norms that promote male dominance and discourage condom use contribute to risky practices. The study underscores the need to reshape social norms through peer group interventions, gender-transformative education, and community-wide engagement, particularly involving caregivers. Sustainable change […]

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