A reconfiguration of the sex trade: How social and structural changes in eastern Zimbabwe left women involved in sex work and transactional sex more vulnerable
Key Social Norms Take-aways: The study shows how social norms around sex work in Zimbabwe were reconfigured during a period of economic collapse and heightened HIV awareness. While overt commercial sex became more stigmatized and publicly condemned—framed as a threat to community health and morality—transactional sex became more widespread and less visible, especially among women […]
‘They Say it was Her Fault… This is Not True!’ Using Vignettes With Adolescent Girls to Collectively Address Norms About Sexual Violence.
Key Social Norms Take-aways: Social norms in Rwanda around sexual violence assign blame to adolescent girls, discourage reporting, and normalize male entitlement to sex. Girls are burdened with responsibility for preventing violence, while perpetrators often benefit from social protection, particularly within families. Using vignettes allowed girls to critically reflect on and challenge these norms, revealing […]
‘You have a child who will call you “mama”’: Understanding Adolescent Pregnancy in South Sudan
Key Social Norms Take-aways: Social norms in South Sudan deeply value motherhood as a marker of adulthood and worth, shaping girls’ choices and aspirations. Effective interventions must go beyond preventing adolescent pregnancy to challenge the underlying social and gender norms, create supportive environments, and offer alternative pathways for girls to achieve respect, security, and fulfillment […]
“Girls Have More Challenges; They Need to Be Locked Up”: A Qualitative Study of Gender Norms and the Sexuality of Young Adolescents in Uganda
Key Social Norms Take-aways: In Uganda, restrictive gender norms are instilled in children from an early age, deeply shaping adolescent girls’ experiences of sexuality and limiting their agency. Boys are encouraged to express and explore sexuality, while girls are expected to be passive, modest, and solely responsible for preventing sexual activity and its consequences. These […]
“Take this shame away from me!”: A qualitative study of the social norms surrounding abortion experiences among adolescent girls and young women in Benin
Key Social Norms Take-aways: Adolescent girls and young women (AGYW) in Benin navigate abortion decisions and care in a context of profound normative pressure, shaped by a “triple normative burden”: the stigmatization of premarital pregnancy, lack of access to comprehensive sexuality education, and strong moral and religious condemnation of abortion. These norms are reinforced by […]
Why context matters for social norms interventions: The case of child marriage in Cameroon
Key Social Norms Take-aways: This study underscores that social norms sustaining child marriage differ significantly by context and cannot be addressed through one-size-fits-all interventions. Across the four communities studied, the alignment or misalignment between people’s private attitudes and community norms varied, influencing the effectiveness of potential interventions. Some communities practiced child marriage despite widespread personal […]
‘I wanted to enjoy our marriage first… but I got pregnant right away’: a qualitative study of family planning understandings and decisions of women in urban Yogyakarta, Indonesia
Key Social Norms Take-aways: This study highlights how social norms around marriage, fertility, and womanhood shape postpartum family planning in urban Yogyakarta. There was a strong expectation that women should become pregnant soon after marriage, particularly among those who married in their late twenties or thirties. These norms often overrode women’s personal desires to delay […]
“Social institutions as mediating sites for changing gender norms: Nurturing girls’s resilience to child marriage in Uganda:
Key Social Norms Take-aways: Gender norms in the study communities positioned girls primarily as future wives and mothers, reinforcing early marriage. However, these same norms can be transformed. The study highlights the importance of working with female relatives, senior women teachers, and school-based programming to shift gender expectations, nurture girls’ aspirations, and reduce the social […]
“We Don’t Fear HIV. We Just Fear Walking around Pregnant.”: A Qualitative Analysis of Adolescent Sexuality and Pregnancy Stigma in Informal Settlements in Kisumu, Kenya.
Key Social Norms Take-aways: In Kisumu, Kenya, adolescent girls face intense social stigma around sexuality and pregnancy, with pregnancy seen as the most feared and shame-inducing consequence of sexual activity. Unlike HIV—which is viewed as treatable—pregnancy visibly signals sexual behavior and attracts harsh judgment from families, communities, and healthcare providers. These stigmas suppress open dialogue, […]
Early Marriage, Social Networks, and the Transmission of Norms
Key Social Norms Take-aways: This study finds that early marriage contributes to the transmission and reinforcement of traditional gender norms in Bangladesh, shaping women’s beliefs and weakening their social networks. Women who marry earlier are more likely to agree with gender-biased statements and report fewer progressive role models in their networks. Crucially, the study tested […]