Qualitative evaluation of the Saleema campaign to eliminate female genital mutilation and cutting in Sudan
Key Social Norms Take-aways: The Saleema campaign demonstrates how branding and health communication can be powerful tools to shift entrenched social norms—specifically those sustaining female genital mutilation (FGM) in Sudan. The campaign reframes being “uncut” as “Saleema,” meaning whole, healthy, and untouched, and promotes this identity through positive imagery and messaging. Despite widespread social stigma […]
Poverty, dowry and the ‘good match’: revisiting community perceptions and practices of child marriage in a rural setting in Bangladesh
Key Social Norms Take-aways: Despite widespread awareness of the harms of child marriage in Bangladesh, the practice persists due to deeply embedded social norms around gender roles, dowry, and family honor. The ideal of a “good match”—where the husband is older, more educated, and dominant—drives early marriage and reinforces female subservience. These norms are maintained […]
Mixed Methods Assessment of Women’s Risk of Intimate Partner Violence in Nepal
Key Social Norms Take-aways: This study underscores the significant role of gender norms in influencing women’s risk of experiencing intimate partner violence (IPV) in Nepal. While individual attitudes toward gender equity were not significantly associated with IPV, more gender-equitable community norms were linked with reduced IPV risk. The case study further highlighted how deeply embedded […]
Mediating risk through young women’s marital arrangements and intimate relationships in low-income communities in urban India
Key Social Norms Take-aways: This study reveals how gender norms and ideals of female respectability shape marital arrangements and intimate relationships among low-income young women in urban India. Social norms around family honor (izzat), obedience, and sexual propriety lead families to favor early arranged marriages to mitigate risks like gossip, harassment, or premarital relationships. However, […]
Interpersonal Communication as an Agent of Normative Influence: A Mixed Method Study among the Urban Poor in India
Key Social Norms Take-aways: This study shows that interpersonal communication plays a critical role in how social norms influence contraceptive use among married women in urban poor areas of Uttar Pradesh, India. Using the theory of normative social behavior, it finds that descriptive norms (what people perceive others are doing) and injunctive norms (perceptions of […]
Intersecting inequalities, gender and adolescent health in Ethiopia
Key Social Norms Take-aways: This study shows that gender norms significantly influence adolescents’ health in Ethiopia, but these norms do not operate in isolation. Instead, they intersect with factors like age, disability, poverty, and rural location to compound disadvantage. For example, stigma around menstruation and contraception, particularly for girls and adolescents with disabilities, limits access […]
Inequitable Gender Norms From Early Adolescence to Young Adulthood in Uganda: Tool Validation and Differences Across Age Groups.
Key Social Norms Take-aways: This study demonstrates that inequitable gender norms are deeply internalized from early adolescence and are prevalent among youth in Uganda. Younger adolescents aged 10 to 14 showed significantly more support for inequitable norms than their older peers, indicating that gender socialization occurs early and rigidly. These norms, encompassing beliefs about male […]
Harmful practices prevail despite legal knowledge: a mixed-method study on the paradox of child marriage in Bangladesh
Key Social Norms Take-aways: The study highlights the paradox of child marriage persisting despite near-universal disapproval and awareness of the law. Social norms that favor early marriage for girls—fueled by dowry, fear of harassment, and expectations around femininity and family honor—remain powerful. Norms around male control and economic incentives also drive early marriage for boys. […]
‘I Just Keep Quiet’: Addressing the Challenges of Married Rohingya Girls and Creating Opportunities for Change
Key Social Norms Take-aways: Deep-rooted gender norms normalize child marriage, restrict girls’ freedoms, and certain forms of GBV, including IPV, often go unreported. Programs should shift these norms through safe, inclusive opportunities for married girls and community-level engagement. Objectives: This study explored the experiences of married Rohingya adolescent girls living in refugee camps in Cox’s […]
Gender-norms, violence and adolescence: Exploring how gender norms are associated with experiences of childhood violence among young adolescents in Ethiopia
Key Social Norms Take-aways: This study finds that community-level gender norms, measured through aggregated individual attitudes, are significantly associated with adolescents’ experiences of violence within the home in Ethiopia. A 12-point scale captured inequitable gender norms (IGNs), reflecting both descriptive and injunctive norms. These community norms were more predictive of violence than individual or household […]