Capitalising on aspirations of adolescent girls and young women to reduce their sexual health risks: Implications for HIV prevention.
Key Social Norms Take-aways: Social norms around femininity, peer status, and marriage heavily dictate what AGYW perceive as achievable or desirable. Programs must help girls reconcile short-term needs with long-term goals while addressing structural barriers and providing realistic pathways to their dreams. Objectives: This study explored the aspirations of adolescent girls and young women (AGYW) […]
Associations of Attitudes and Social Norms with Experiences of Intimate Partner Violence Among Married Adolescents and Their Husbands in Rural Niger: A Dyadic Cross-Sectional Study
Key Social Norms Take-aways: This study shows that social norms — particularly men’s perceptions of what others believe about violence — are more strongly associated with intimate partner violence (IPV) than individual attitudes. Specifically, men who believed their communities found IPV acceptable were significantly more likely to have wives reporting IPV. This highlights that community-level […]
Attitudes, Norms, and Self-Efficacy: Examining Socio-Cognitive Correlates and Sexual Abstinence Among Ugandan Youth Ages 16–18 years, in the Slums of Kampala, Uganda
Key Social Norms Take-aways: The findings underscore the powerful role of peer and parental norms in shaping sexual behavior among Ugandan youth. Programs aiming to delay sexual initiation must go beyond providing knowledge; they should also address the social pressures and normative environments influencing young people’s choices, helping adolescents develop confidence and strategies to navigate […]
Area-Level Normative Social Context and Intimate Partner Physical Violence in Mozambique
Key Social Norms Take-aways: This study demonstrates that normative social contexts—particularly community-level religious norms, early marriage practices, and female education—significantly shape both women’s acceptance of spousal abuse and their risk of experiencing intimate partner physical violence (IPV) in Mozambique. The findings highlight that religious norms in some contexts may protect against IPV acceptance, while early […]
Association of collective attitudes and contraceptive practice in nine sub-Saharan African countries
Key Social Norms Take-aways: Community-level gender norms—specifically permissive attitudes toward premarital sex and accepting attitudes toward wife-beating—significantly influence contraceptive use and demand satisfaction among women in sub-Saharan Africa. Permissive norms are associated with greater contraceptive use, while norms accepting wife-beating are linked to lower use. Addressing these norms is key to improving reproductive health outcomes. […]
Associations between village-level norms on marital age and marital choice outcomes among adolescent wives in rural Niger.
Key Social Norms Take-aways: This study shows that addressing early and forced marriage in Niger requires shifting the broader social environment — particularly the norms among men that shape marital practices — rather than only focusing on girls’ empowerment or individual beliefs. While engaging men is crucial for changing norms, interventions must be designed carefully […]
Age-disparate and intergenerational sex partnerships and HIV: the role of gender norms among adolescent girls and young women in Malawi.
Key Social Norms Take-aways: Inequitable gender norms—such as male control over women’s healthcare decisions, tolerance of violence, and stigmatization of sexually active women—greatly magnify HIV risks for AGYW in age-mixing relationships. Programs must challenge these harmful norms while promoting girls’ autonomy, education, and economic opportunities to effectively reduce HIV vulnerability. Objectives: This study examined how […]
Applying a gender lens to social norms, couple communication and decision making to increase modern contraceptive use in Ethiopia, a mixed methods study
Key Social Norms Take-aways: This study shows that community-based interventions targeting young men can shift harmful gender norms and reduce intimate partner violence (IPV). At baseline, participants across all three study arms expressed substantial support for inequitable norms. For example, 58% agreed that a woman should tolerate violence to keep her family together, and half […]
Adolescent-led marriage in Somaliland and Puntland: A surprising interaction of agency and social norms.
Key Social Norms Take-aways: Social norms around premarital sex, parental control, and peer prestige play a crucial role in sustaining adolescent-led marriage, even when individuals privately disapprove. The study underscores that interventions must go beyond empowering adolescents—they must also address the wider normative system that limits their options. Working only with youth may be ineffective […]
Adolescent Girls’ Agency Significantly Correlates With Favorable Social Norms in Ethiopia-Implications for Improving Sexual and Reproductive Health of Young Adolescents.
Key Social Norms Take-aways: This study finds that favorable social norms—especially descriptive and injunctive norms around early marriage—are significantly associated with greater agency among adolescent girls in Ethiopia. While norms supporting girls’ education and nutrition showed mixed associations, those related to early marriage had the strongest positive correlation with agency. However, agency domains related to […]