Why context matters for social norms interventions: The case of child marriage in Cameroon
Key Social Norms Take-aways: This study underscores that social norms sustaining child marriage differ significantly by context and cannot be addressed through one-size-fits-all interventions. Across the four communities studied, the alignment or misalignment between people’s private attitudes and community norms varied, influencing the effectiveness of potential interventions. Some communities practiced child marriage despite widespread personal […]
‘A cut woman is the pride of all her relatives’: a situation analysis of female genital mutilation in Mali
Key Social Norms Take-aways: Female genital mutilation in Mali is upheld by strong social norms tied to identity, tradition, and group belonging. The practice is often seen as a rite of passage and a requirement for girls to be recognized as full members of their community. Being cut is associated with honor, pride, and social […]
‘The School Was Closed, So When They Brought Me A Husband I Couldn’t Say No’: Exploring the Gendered Experiences of Child Marriage Amongst Adolescent Girls and Boys in Ethiopia
Key Social Norms Take-aways: Social norms deeply influence marriage decisions, especially those related to gender roles and adulthood. For girls, early marriage is often expected and seen as a path to social acceptance. For boys, marriage can be a way to prove maturity and secure social status. These expectations are reinforced by families, peers, and […]
Ring your future, without changing diaper – Can preventing teenage pregnancy address child marriage in Zambia?
Key Social Norms Take-aways: In Eastern Zambia, social and gender norms play a major role in driving both teenage pregnancy and child marriage. Cultural expectations around early sexual debut, family honor, and the role of girls as wives and mothers push young people—especially girls—into early sexual activity and marriage. Initiation ceremonies, transactional relationships, and stigma […]
“Social institutions as mediating sites for changing gender norms: Nurturing girls’s resilience to child marriage in Uganda:
Key Social Norms Take-aways: Gender norms in the study communities positioned girls primarily as future wives and mothers, reinforcing early marriage. However, these same norms can be transformed. The study highlights the importance of working with female relatives, senior women teachers, and school-based programming to shift gender expectations, nurture girls’ aspirations, and reduce the social […]
“Trading daughters for livestock”: An ethnographic study of facilitators of child marriage in Lira district, Northern Uganda
Key Social Norms Take-aways: This study illustrates how child marriage in Northern Uganda is deeply driven by harmful gender norms that view girls as economic assets. Norms prioritizing boys’ education and associating girls’ worth with bride price and reproductive roles fuel early marriage. Girls are considered ready for marriage at puberty, and families commonly see […]
“We Don’t Fear HIV. We Just Fear Walking around Pregnant.”: A Qualitative Analysis of Adolescent Sexuality and Pregnancy Stigma in Informal Settlements in Kisumu, Kenya.
Key Social Norms Take-aways: In Kisumu, Kenya, adolescent girls face intense social stigma around sexuality and pregnancy, with pregnancy seen as the most feared and shame-inducing consequence of sexual activity. Unlike HIV—which is viewed as treatable—pregnancy visibly signals sexual behavior and attracts harsh judgment from families, communities, and healthcare providers. These stigmas suppress open dialogue, […]
“He is suitable for her, of course he is our relative”: a qualitative exploration of the drivers and implications of child marriage in Gezira State
Key Social Norms Take-aways: Child marriage in this context is upheld by deeply rooted beliefs about gender, honour, and religion. Real change will require engaging religious leaders, men, and entire communities to challenge the idea that girls’ futures are determined by others. Programs must prioritize girls’ voices and promote their right to make informed choices […]
“It’s a 50/50 Thing You Know”: Exploring the Multileveled Intersections of Gender and Power Within the Relationships of Young South African Men and Women.
Key Social Norms Take-aways: The key social norms insight is that HIV prevention efforts like PrEP cannot succeed through individual targeting alone; they must address the relational context, including norms around trust, fidelity, and male control over sexual health. Transforming these norms is crucial to enable young women to exercise agency in HIV prevention and […]
Beyond the statistic: Exploring the process of early marriage decision-making using qualitative findings from Ethiopia and India
Key Social Norms Take-aways: Social norms around marriage readiness based on physical maturity rather than age, limited roles for unmarried girls, and pressure from elders and peers sustain early marriage in Ethiopia and India. Legal deterrents are often ineffective compared to strong social sanctions. Girls’ voice and agency are constrained, especially in socially vulnerable contexts. […]