Contextualized theory-based predictors of intention to practice monogamy among adolescents in Botswana junior secondary schools: Results of focus group sessions and a cross-sectional study
Key Social Norms Take-aways: Social norms—particularly those rooted in proverbs, stories, and language—play a powerful role in shaping adolescents’ intentions regarding monogamy in Botswana. Patriarchal norms that valorize male sexual freedom and stigmatize monogamy as a sign of weakness or bewitchment create significant barriers to behaviour change. This study shows that incorporating socio-cultural beliefs into […]
Community influences on modern contraceptive use among young women in low and middle-income countries: a cross-sectional multi-country analysis
Key Social Norms Take-aways: Norms related to ideal family size, early marriage, and gender roles—particularly those that limit women’s autonomy—act as major barriers to contraceptive use. Changing these norms through community-wide interventions, education, and women’s empowerment is essential for increasing contraceptive access and supporting young women’s reproductive agency. Objectives: This study examined how community-level characteristics […]
Changing sex risk behaviors, gender norms, and relationship dynamics among couples in Cape Town, South Africa: Efficacy of an intervention on the dyad
Key Social Norms Take-aways: This study approaches gender norms through the lens of individual attitudes, measuring participants’ agreement with statements reflecting equitable or inequitable beliefs about gender roles and relationship dynamics. While not direct measures of collective social norms (such as perceived community expectations or reference group behaviors), these attitudinal indicators reflect how deeply internalized […]
Changing Social Norms in Somalia: Baseline Report on CHANGES Project Addressing Women Empowerment, Female Circumcision and Early Marriage
Key Social Norms Take-aways: The CHANGES baseline shows that while harmful practices like female genital mutilation/cutting (FGM/C) and child marriage remain prevalent in Somalia, there is a mismatch between people’s perceptions and actual behaviors. Many overestimate child marriage rates and underestimate opposition to FGM/C. This gap presents a key opportunity for social norms change—interventions must […]
Childhood Trauma, Gender Inequitable Attitudes, Alcohol Use, and Multiple Sexual Partners: Correlates of Intimate Partner Violence in Northern Tanzania
Key Social Norms Take-aways: This study shows that intimate partner violence (IPV) in northern Tanzania is deeply influenced by gender norms that legitimize male control and normalize violence. Both men and women often accept these norms, with women in some cases more likely to justify IPV. Socialization into inequitable attitudes begins early and is reinforced […]
Collective norms and modern contraceptive use in men and women: A multilevel analysis of DHS Program data in Nigeria and Zambia
Key Social Norms Take-aways: This study highlights the powerful role of collective social norms—especially those related to fertility—in shaping modern contraceptive use among both men and women in Nigeria and Zambia. In both countries, higher community-level fertility norms (i.e., desire for larger families) were consistently associated with lower contraceptive use for both genders. However, gender […]
Community Factors Influencing Birth Spacing among Married Women in Uganda and Zimbabwe
Key Social Norms Take-aways: This study highlights how community-level gender norms and fertility expectations influence birth spacing practices. In Uganda and Zimbabwe, delayed marriage and childbearing do not necessarily lead to healthier birth intervals. Instead, social norms emphasizing high fertility may pressure women to ‘catch up’ by shortening birth intervals. Norms that tolerate gender-based violence […]
Barriers to contraceptive use in humanitarian settings: Experiences of South Sudanese refugee women living in Adjumani district, Uganda; an exploratory qualitative study
Key Social Norms Take-aways: This study reveals how deeply rooted patriarchal and cultural norms among South Sudanese refugee communities in Uganda severely restrict women’s and girls’ contraceptive autonomy. Social norms idealize large families, associate contraception with promiscuity, and reinforce male dominance in reproductive decision-making. Fear of community backlash, intimate partner violence, and the loss of […]
Beliefs About Sexual Intimate Partner Violence Perpetration Among Adolescents in South Africa
Key Social Norms Take-aways: This study shows how social norms that reinforce male dominance and tolerance of sexual coercion contribute to the perpetration of sexual intimate partner violence (IPV) among adolescents in South Africa. Boys were more likely than girls to perpetrate and experience sexual IPV and perceived greater social approval from peers and family […]
Beyond Individual-Level Theorizing in Social Norms Research: How Collective Norms and Media Access Affect Adolescents’ Use of Contraception
Key Social Norms Take-aways: The study emphasizes that interventions aiming to improve adolescent contraceptive use should not only target individuals but also consider the broader collective norms of their communities. Programs should assess both the strength of local norms and the level of media access when designing strategies. Media campaigns may be especially powerful in […]