Social norms, attitudes, and access to modern contraception for adolescent girls in six districts in Uganda
Key Social Norms Take-aways: The study reveals that prevailing social norms in Uganda often inhibit adolescent girls’ access to contraception, especially in certain districts. The belief that adolescent girls should not access contraceptives is widely shared, driven by community attitudes linking contraception with promiscuity, particularly for unmarried or young women. These norms vary significantly by […]
Social norm coordination and readiness to change female genital cutting: Evidence from Senegambia
Key Social Norms Take-aways: This study reinforces the social coordination norm model of female genital cutting (FGC), showing that decisions around FGC are deeply influenced by the anticipated social benefits of conformity and the costs of deviation. Families often act not purely out of individual preference but in response to the behavior and expectations of […]
Social normative origins of the taboo gap and implications for adolescent risk for HIV infection in Zambia
Key Social Norms Take-aways: The taboo gap is driven by deeply ingrained gender norms that enforce silence and stigma around adolescent sexuality—especially for girls. Discordance between adult attitudes and behaviors serves as a signal of harmful norms. Effective interventions must confront these contradictions and include peers, parents, educators, and health systems in reshaping the social […]
Social norms and beliefs about gender based violence scale: a measure for use with gender based violence prevention programs in low-resource and humanitarian settings.
Key Social Norms Take-aways: Social norms around victim-blaming, prioritizing family honor over survivor safety, and men’s authority to use violence against women strongly sustain GBV practices. Changing these norms requires engaging influential community members, addressing the stigma surrounding survivors, and promoting new norms that value women’s safety and equality. The scale offers a critical step […]
Social norms and child marriage in Cameroon: An application of the theory of normative spectrum.
Key Social Norms Take-aways: Social norms governing child marriage can differ vastly even within a single country. This study demonstrates that norm strength determines how likely individuals are to conform or resist practices like early marriage. Understanding whether a norm is merely possible, tolerated, appropriate, or obligatory helps practitioners design targeted, effective interventions. For instance, […]
Social and gender norms informing, voicing, and reporting against sexual harassment among domestic workers in Kampala’s informal economy
Key Social Norms Take-aways: Social and gender norms in Uganda deeply constrain domestic workers’ ability to recognize, voice, and formally report sexual harassment. Norms of female submissiveness, the privatization of sexual matters, and expectations around dress and propriety contribute to victim-blaming, shame, and normalization of harassment. These norms also shape how institutions and actors—such as […]
Social network and social normative characteristics of married female adolescents in Dosso, Niger: Associations with modern contraceptive use
Key Social Norms Take-aways: Social norms—particularly injunctive norms upheld by family—significantly affect girls’ FP use. Kinship networks, more than peers, shape norms around fertility and contraception. Restrictive norms, especially around new brides and motherhood, contribute to social isolation and limited autonomy. Effective FP programs must address these normative environments by engaging family members and fostering […]
Shifts in female genital mutilation/cutting in Kenya: Perspectives of families and health care providers
Key Social Norms Take-aways: This study illustrates that social norms—particularly those around cultural identity, marriageability, religious obligations, and control of female sexuality—strongly sustain the practice of FGM/C in Kenya. Despite growing awareness of health risks and legal prohibitions, communities are adapting through shifts in the practice (e.g., cutting at younger ages, medicalisation, and less severe […]
Signs of a Turning Tide in Social Norms and Attitudes Toward Abortion in Ethiopia: Findings from a Qualitative Study in Four Regions
Key Social Norms Take-aways: The study reveals deeply rooted negative social norms and stigma surrounding unintended pregnancy and abortion in Ethiopia, particularly affecting young and unmarried women. Despite legal reforms, abortion continues to be viewed as morally unacceptable in many communities, often equated with murder or sin. However, the research also identifies early signs of […]
Qualitative evaluation of the Saleema campaign to eliminate female genital mutilation and cutting in Sudan
Key Social Norms Take-aways: The Saleema campaign demonstrates how branding and health communication can be powerful tools to shift entrenched social norms—specifically those sustaining female genital mutilation (FGM) in Sudan. The campaign reframes being “uncut” as “Saleema,” meaning whole, healthy, and untouched, and promotes this identity through positive imagery and messaging. Despite widespread social stigma […]