“You are a child and this is not your business”: Decision-making on child marriage in Sindh, Pakistan
Key Social Norms Take-aways: Child marriage in rural Sindh is sustained by social norms that view girls as financial burdens, expect obedience to parents, restrict girls to domestic roles, and frame early marriage as protection against premarital relationships and threats to family honor. The study argues that lasting change requires engaging parents, empowering youth, and […]
Community and Health Care Provider Perspectives on Barriers to and Enablers of Family Planning Use in Rural Sindh, Pakistan: Qualitative Exploratory Study
Key Social Norms Take-aways: This study shows that family planning (FP) uptake in rural Sindh is shaped by deeply rooted social and gender norms as much as by health system barriers. Norms that position men as household decision-makers, women as dependent caregivers, and large families as socially desirable limit women’s reproductive autonomy. Husbands’ and in-laws’ […]
Gender norms, contraceptive use, and intimate partner violence: A six-country analysis
Key Social Norms Take-aways: This cross-country study demonstrates that gender-related attitudes, used as proxies for gender norms, and couple power dynamics are important correlates of contraceptive use and intimate partner violence (IPV). Joint decision-making within couples—particularly regarding major household purchases—was consistently associated with greater modern contraceptive use and, in some settings, lower IPV, suggesting that […]
Women’s Agency as Reason for Life Threats Among the Pashtuns in Pakistan: Narratives of Women Fleeing Honor Killing and Masculine Domination.
Key Social Norms Take-aways: Social norms tied to honor (izzat) and masculinity (ghairat) function as powerful regulatory mechanisms that legitimize violence against women who deviate from expected gender roles. The study highlights that threats of honor killing are not simply individual acts of violence but are socially sanctioned responses to perceived norm violations, particularly when […]
The influence of gender-equitable attitudes on sexual behaviour among unmarried adolescents in rural Tanzania: a longitudinal study
Key Social Norms Take-aways: This study explores how both individual and community-level gender-equitable attitudes influence adolescent sexual and reproductive health and rights (SRHR) in rural Tanzania. Gender-equitable attitudes were measured using the Gender-Equitable Men (GEM) scale, both at the individual level and aggregated to the village level to capture perceived community norms. The study found […]
Qualitative endline results of the tipping point project to prevent child, early and forced marriage in Nepal
Key Social Norms Take-aways: Organized diffusion is essential for shifting social norms around intimate partner violence (IPV). This study demonstrates that interpersonal diffusion of anti-violence messaging can lead to meaningful change, particularly in communities with less equitable baseline norms. Social networks play a central role in facilitating this change, highlighting the importance of targeting interventions […]
A radio drama’s effects on attitudes toward early and forced marriage: Results from a field experiment in Rural Tanzania
Key Social Norms Take-aways: This study examines how entertainment-education can shift attitudes and perceived social norms related to early and forced marriage. Although it does not use formal social norms measurement tools, it assesses perceived descriptive norms (what others do) and injunctive norms (what others approve of) through attitudinal questions about peer and family expectations. […]
Impact of Sumadhur intervention on fertility and family planning decision-making norms: a mixed methods study
Key Social Norms Take-aways: The Sumadhur intervention demonstrated that shifting entrenched fertility and family planning norms—especially around the timing of first births and gendered household decision-making—is possible through intentional engagement of multiple household generations. Although societal norms continue to pressure women into early pregnancy, the intervention catalyzed more gender-equitable attitudes and communication within families, revealing […]
A Family-Focused, Sibling-Synchronous Intervention in Borno State, Nigeria: Exploring the Impact on Family Functioning and Household Gender Roles
Key Social Norms Take-aways: The study highlights that improving gender equity and reducing violence within families demands more than targeting girls alone. Engaging boys, caregivers, and the broader household in open dialogue about power, roles, and relationships is essential for transforming social norms. Programs that create space for cross-generational, gender-inclusive conversations can help challenge entrenched […]
Effect of a gender-synchronized family planning intervention on inequitable gender norms in a cluster randomized control trial among husbands of married adolescent girls in Dosso, Niger
Key Social Norms Take-aways: This study provides rare causal evidence that social norms around gender inequity can be shifted through a simple, scalable intervention. Small group discussions facilitated by community health workers created a space for men to reflect on and challenge harmful gender norms. The findings reinforce that changing social norms, requires peer engagement […]