Prevention of violence against women and girls: A cost-effectiveness study across 6 low- and middle-income countries
Key Social Norms Take-aways: This study shows that community-based interventions designed to change harmful gender norms and social norms around violence are among the most cost-effective strategies for preventing violence against women and girls in low- and middle-income countries. The findings highlight that investing in proven social norms interventions can improve population health, although additional […]
Social Dominance, Sexual Double Standards, and Violence Against Women in Tight and Loose Cultures.
Key Social Norms Take-aways: Sexual double standards function as powerful social norms and “legitimizing myths” that justify gender inequality and violence against women across both tight and loose cultural contexts. Even where norms differ in strictness (e.g., Pakistan vs. U.S.), the underlying normative processes linking hierarchy, gendered expectations, and acceptance of violence are strikingly similar. […]
Socio-cultural context of adolescent sexuality and youth friendly service intervention in West Gojjam Zone, Northwest Ethiopia: a qualitative study
Key Social Norms Take-aways: This study reveals that entrenched socio-cultural and religious norms in Northwest Ethiopia strongly disapprove of premarital sex, discourage adolescent sexual and reproductive health (SRH) service use, and inhibit open communication about sexuality between adolescents and adults. While the study does not use formal social norms theory or measurements (e.g., injunctive or […]
Evaluation of RISE II Integrated Social and Behavior Change Activities in Niger: Baseline Report
Key Social Norms Take-aways: This baseline study highlights the pervasiveness of social norms that reinforce early and forced marriage, gender-based violence (GBV), and limited reproductive autonomy among adolescent girls in Niger. Norms around family honor, male decision-making authority, and expectations for girls to marry and bear children early are deeply entrenched. The study underscores that […]
Do Community-Based Livelihood Interventions Affect Sexual and Reproductive Health and Rights of Young People in Slum Areas of Uganda: A Difference-in-Difference with Kernel Propensity Score Matching Analysis
Key Social Norms Take-aways: While the intervention did not explicitly use social norms theory, it provides clear evidence of injunctive norms—what individuals believe others expect—related to gender, sexual behavior, and sexual and reproductive health and rights (SRHR). Survey items captured expectations around sexual agency, gender-based violence, and contraceptive responsibility. The intervention led to a decline […]
Impact of Tipping Point Initiative, a social norms intervention, in addressing child marriage and other adolescent health and behavioral outcomes in a northern district of Bangladesh
Key Social Norms Take-aways: This impact evaluation explicitly examines how CARE’s Tipping Point program influenced injunctive and descriptive norms related to gender, marriage, and adolescent girls’ rights in rural Bangladesh. The study used a dedicated norms module to assess what adolescents and adults perceive others expect of them (injunctive norms) and what they believe others […]
The power of women’s and men’s Social Networks to catalyse normative and behavioural change: evaluation of an intervention addressing Unmet need for Family Planning in Benin
Key Social Norms Take-aways: Tékponon Jikuagou demonstrates that community-based social norms interventions can effectively shift attitudes and behaviors related to family planning (FP) by addressing communication taboos, social expectations, and gender roles. By fostering open dialogue around fertility and contraception within couples and peer networks, the intervention created more supportive environments for reproductive decision-making. While […]
Opportunities and Challenges in Preventing Violence Against Adolescent Girls Through Gender Transformative, Whole-Family Support Programming in Northeast Nigeria
Key Social Norms Take-aways: The SSAGE program demonstrates that synchronized, reflective engagement with caregivers, male siblings, and girls can shift household communication and decrease tolerance for violence. However, persistent patriarchal norms—particularly around girls’ obedience and mobility—limited the extent of norm change. This underscores the need for programs to simultaneously address broader structural and community-level drivers […]
Application of Community Dialogue Approach to Prevent Adolescent Pregnancy, Early Marriage and School Dropout in Zambia: A Case Study
Key Social Norms Take-aways: This study highlights the potential of community dialogue approaches to shift entrenched social norms around adolescent pregnancy, early marriage, and school dropout in Zambia. Dialogues facilitated critical reflection among parents, reduced cultural taboos around discussing sexual and reproductive health, and fostered more open parent-child communication. Despite cultural resistance to topics like […]
Effects of economic support, comprehensive sexuality education, and community dialogue on sexual behaviour: Findings from a cluster-RCT among adolescent girls in rural Zambia
Key Social Norms Take-aways: This study illustrates that combining economic support with community dialogue and comprehensive sexuality education (CSE) can influence adolescent girls’ sexual behavior and perceptions of reproductive health, although not all effects align with intended outcomes. Notably, while these interventions improved knowledge and contraceptive use, they also paradoxically reduced perceived community support for […]