Social norms and women’s risk of intimate partner violence in Nepal

Key Social Norms Take-aways: This study demonstrates that social norms—particularly perceived and collective community expectations regarding gender roles, family honor, and the acceptability of violence—are significantly associated with women’s risk of intimate partner violence (IPV) in Nepal. Notably, women’s perceptions of community beliefs about male control, female submissiveness, and the legitimacy of violence to maintain […]

Shifts in female genital mutilation/cutting in Kenya: Perspectives of families and health care providers

Key Social Norms Take-aways: This study illustrates that social norms—particularly those around cultural identity, marriageability, religious obligations, and control of female sexuality—strongly sustain the practice of FGM/C in Kenya. Despite growing awareness of health risks and legal prohibitions, communities are adapting through shifts in the practice (e.g., cutting at younger ages, medicalisation, and less severe […]

Qualitative evaluation of the Saleema campaign to eliminate female genital mutilation and cutting in Sudan

Key Social Norms Take-aways: The Saleema campaign demonstrates how branding and health communication can be powerful tools to shift entrenched social norms—specifically those sustaining female genital mutilation (FGM) in Sudan. The campaign reframes being “uncut” as “Saleema,” meaning whole, healthy, and untouched, and promotes this identity through positive imagery and messaging. Despite widespread social stigma […]

Peer network influence on intimate partner violence perpetration among urban Tanzanian men

Key Social Norms Take-aways: Peer networks significantly influence men’s attitudes and behaviors around intimate partner violence (IPV) in urban Tanzania. Men internalize or conform to group norms that reinforce traditional gender roles and male dominance. These norms are rarely challenged within peer groups and sometimes actively enforced. Effective IPV prevention must address peer group dynamics, […]

One Step Forwards half a Step Backwards: Changing Patterns of Intimate Partner Violence in Bangladesh.

Key Social Norms Take-aways: Social norms around male dominance, female obedience, and marital permanence remain powerful drivers of IPV. Progress in women’s rights must be matched by efforts to transform these norms—especially among men and boys—if violence is to decline sustainably. Programming should engage whole communities, address backlash, and support women as they navigate shifting […]

Multiple levels of social influence on adolescent sexual and reproductive health decision-making and behaviors in Ghana

Key Social Norms Take-aways: Social norms at interpersonal, community, and macro-social levels significantly shape adolescent girls’ sexual and reproductive health (SRH) behaviors in Ghana. Norms that stigmatize adolescent sexuality—rooted in religious and cultural expectations of abstinence and female modesty—limit young women’s access to family planning (FP) services, contribute to secrecy, coercion, and judgment, and ultimately […]

Mediating risk through young women’s marital arrangements and intimate relationships in low-income communities in urban India

Key Social Norms Take-aways: This study reveals how gender norms and ideals of female respectability shape marital arrangements and intimate relationships among low-income young women in urban India. Social norms around family honor (izzat), obedience, and sexual propriety lead families to favor early arranged marriages to mitigate risks like gossip, harassment, or premarital relationships. However, […]

Marriage and sexual and reproductive health of Rohingya adolescents and youth in Bangladesh: a qualitative study

Key Social Norms Take-aways: This study reveals that among the Rohingya refugee community, social norms around marriage and reproduction are deeply rooted in religious beliefs, gender roles, and protection concerns. Child marriage is widely accepted and tied to norms linking female maturity with readiness for marriage, religious duty, and family honor. Large families are socially […]

Making Sense of Marriage: Gender and the Transition to Adulthood in Nairobi, Kenya

Key Social Norms Take-aways: While the article does not explicitly address or measure social norms, it offers valuable insights into shared beliefs and expectations about marriage and adulthood among youth in Nairobi. The study highlights how marriage is broadly understood as a marker of adulthood, but with differing meanings and desirability across genders. Young men […]

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