The Communities Care programme: changing social norms to end violence against women and girls in conflict-affected communities
Key Social Norms Take-aways: This article offers important preliminary insights into how social norms around violence against women and girls can begin to shift in conflict-affected settings. While full evaluation data were not yet available, early findings from the Communities Care program suggest that participatory, community-driven dialogue processes can open space for challenging norms related […]
Who’s that girl? A qualitative analysis of adolescent girls’ views on factors associated with teenage pregnancies in Bolgatanga, Ghana.
Key Social Norms Take-aways: The study highlights how social norms around adolescent sexuality and contraception—especially beliefs that family planning is only for married women and that boys should be responsible for condom procurement—shape young women’s sexual decision-making. While many girls exhibited strong agency, clear future goals, and negotiation skills around condom use, normative stigma surrounding […]
Understanding abortion-related stigma and incidence of unsafe abortion: experiences from community members in Machakos and Trans Nzoia counties Kenya
Key Social Norms Take-aways: Abortion-related stigma in Kenya is strongly reinforced by social norms that define women’s morality and social value through motherhood and sexual respectability. Women who seek abortion—especially young, unmarried women—are often labeled as immoral, “killers,” or bad influences, and are socially ostracized. This stigma is pervasive in both high- and low-incidence regions […]
South African women’s conceptualisations of and responses to sexual coercion in relation to hegemonic masculinities.
Key Social Norms Take-aways: This study reveals how hegemonic masculinities—norms that valorize male dominance, control, and sexual entitlement—shape South African women’s perceptions of and responses to sexual coercion. These norms contribute to the normalization of coercion, especially in intimate relationships, and often lead women to internalize blame and guilt. However, women’s agency is shown to […]
Social norms and family planning decisions in South Sudan
Key Social Norms Take-aways: Social norms deeply influence reproductive behavior in the Fertit community of South Sudan, particularly through expectations around high fertility, male decision-making, and limited female agency. However, these norms are shifting. Emerging beliefs support spacing pregnancies and investing in children’s wellbeing, challenging long-standing norms that emphasize having many children. The post-conflict context […]
Predicting Primary and Secondary Abstinence Among Adolescent Boys and Girls in the Western Cape, South Africa
Key Social Norms Take-aways: Social norms are critical predictors of adolescents’ intentions to abstain from sex, particularly among those who have not yet initiated sexual activity. The study demonstrates that social norms supporting abstinence influence youth intentions more effectively than risk perception or knowledge alone. This suggests that interventions aiming to delay sexual debut should […]
Men’s Perpetration of Partner Violence in Bangladesh: Community Gender Norms and Violence in Childhood
Key Social Norms Take-aways: This study shows that gender-equitable community norms among senior men are associated with lower levels of physical intimate partner violence (IPV) perpetrated by younger men in Bangladesh. However, these norms do not mitigate the increased risk of IPV linked to childhood exposure to violence. This suggests that while shifting norms is […]
Girls need to behave like girls you know: the complexities of applying a gender justice goal within sexuality education in South African schools
Key Social Norms Take-aways: Social norms around femininity, masculinity, and sexuality continue to shape classroom practices in ways that reproduce inequality. Teachers often reflect patriarchal and heteronormative attitudes, burdening girls and reinforcing male privilege. Transformative sexuality education must challenge these norms through inclusive messaging and critical pedagogy. Objectives: This study critically examined how South Africa’s […]
Contextualized theory-based predictors of intention to practice monogamy among adolescents in Botswana junior secondary schools: Results of focus group sessions and a cross-sectional study
Key Social Norms Take-aways: Social norms—particularly those rooted in proverbs, stories, and language—play a powerful role in shaping adolescents’ intentions regarding monogamy in Botswana. Patriarchal norms that valorize male sexual freedom and stigmatize monogamy as a sign of weakness or bewitchment create significant barriers to behaviour change. This study shows that incorporating socio-cultural beliefs into […]
Men’s Perpetration of Partner Violence in Bangladesh: Community Gender Norms and Violence in Childhood
Key Social Norms Take-aways: This study highlights the powerful yet complex role of community gender norms in shaping men’s perpetration of intimate partner violence (IPV) in Bangladesh. Norms held by senior men—those aged 35–49, often household heads and community influencers—set expectations for masculinity and marital conduct. In communities where senior men endorsed more equitable gender […]