Navigating norms: a qualitative exploration of factors shaping contraceptive use in Senegal.
Key Social Norms Take-aways: The study demonstrates that social norms—particularly those surrounding marriage, childbearing, masculinity, and female obedience—are central to shaping contraceptive use in Senegal. Norms that prioritize early and continuous childbearing, equate fertility with social value, and position men as primary decision-makers constrain women’s reproductive autonomy. The discussion highlights that these norms are enforced […]
It’s a men’s world: Influence of media literacy for women’s empowerment through social media engagement in Bangladesh
Key Social Norms Take-aways: The study demonstrates that social norms—particularly patriarchal gender norms, expectations around modesty, and restrictions on women’s public voice—significantly shape how media literacy translates into empowerment for women in Bangladesh. While media literacy provides women with skills, knowledge, and access to information, deeply embedded norms limit their ability to actively participate, express […]
Exploring the barriers and facilitators to HIV information and health services among youth in N’Djamena, Chad: a qualitative descriptive study
Key Social Norms Take-aways: Social norms—particularly those related to sexual taboos, abstinence expectations, gender roles, and community surveillance—strongly shape adolescents’ access to HIV information and services in Chad. The discussion emphasizes that stigma, fear of judgment, and power imbalances with authority figures discourage care-seeking, while trusted peer networks and youth-friendly environments can help shift norms […]
Mothers’ intentions to discuss menstruation-related topics with their daughters using the theory of planned behavior
Key Social Norms Take-aways: The study demonstrates that social norms—particularly those related to menstruation as a taboo topic, expectations around modesty, and perceived social approval from family and community members—strongly influence mothers’ willingness to communicate with their daughters about menstrual health in Ethiopia. The discussion highlights that subjective norms (i.e., what important others think mothers […]
Parents’ acceptance of human papilloma virus vaccination for their daughters in adet town, North Gojjam zone, Northwest Ethiopia: A mixed method study
Key Social Norms Take-aways: The study highlights that social norms—particularly subjective norms shaped by influential actors such as health professionals, religious leaders, peers, and family—play a critical role in shaping parents’ acceptance of HPV vaccination for their daughters in Ethiopia. Norms operate through perceived expectations and social pressure, where approval or endorsement from trusted community […]
“When he is around, I’ll take the PrEP, but when he is not, I will not take PrEP”: key influences on PrEP use decisions among women attending family planning clinics in Kenya
Key Social Norms Take-aways: Social norms—particularly those related to gender power dynamics, partner influence, and HIV-related stigma—play a central role in shaping women’s decisions around PrEP use in Kenya. Norms that prioritize male partner authority, require partner approval, and associate PrEP with HIV treatment create barriers to uptake, delay, and discontinuation. The study highlights that […]
Qualitative evaluation of an edutainment intervention to prevent age-disparate transactional sex in Tanzania: Changes in educational aspirations and gender equitable attitudes towards work
Key Social Norms Take-aways: The study demonstrates that edutainment can shift gender norms by modeling alternative roles and behaviors, helping to create an enabling environment where girls’ education is prioritized and restrictive norms—such as male provider expectations and limitations on women’s work—are challenged. These normative shifts matter because they address underlying drivers of age-disparate transactional […]
A longitudinal study examining how self-injection social norms are associated with contraceptive self-injectable interest and use in rural Uganda
Key Social Norms Take-aways: This study demonstrates that social norms specific to contraceptive self-injection play a measurable and influential role in shaping both women’s interest in and actual uptake of self-injectable contraception. Importantly, it shows that beyond awareness and access, supportive descriptive and injunctive norms are critical for enabling women to act on their preferences. […]
Post-intervention gendered impacts and moderating factors of a government cash plus intervention for adolescents in Tanzania.
Key Social Norms Take-aways: Gender norms play a critical moderating role in shaping the effectiveness of multisectoral “cash plus” interventions for adolescents. While the intervention aimed to improve livelihoods, health, and empowerment outcomes, entrenched gender norms—particularly around contraception, relationships, and service use—limited sustained behavior change. Norms influenced both access to and uptake of services, and […]
Marital control, domestic violence justification, and mental health: a study of married women in Bangladesh
Key Social Norms Take-aways: The study demonstrates that social norms—particularly the justification and normalization of domestic violence and patriarchal control—are deeply embedded drivers of women’s mental health outcomes in Bangladesh. Norms that legitimize male authority and accept wife-beating under specific circumstances contribute to the internalization of abuse, reinforcing gender inequality and limiting women’s autonomy. The […]