Social norms and maternal health information-seeking behavior among adolescent girls: A qualitative study in a slum of Bangladesh

Key Social Norms Take-aways: Social norms strongly regulate adolescent girls’ access to maternal health information by reinforcing stigma, restricting discussion of reproductive health (especially for unmarried girls), and prioritizing family and community control over girls’ autonomy. Norms around early pregnancy after marriage, reliance on elder female relatives, and sanctions such as labeling girls as “immoral” […]

Contraceptive use intention and determinants among nonuser reproductive-aged married women in Ethiopia based on the theory of planned behavior

Key Social Norms Take-aways: Social norms—particularly perceived approval from partners and communities—play a central role in shaping contraceptive intentions. Positive subjective norms, supportive partner attitudes, and community environments that reduce stigma and encourage discussion significantly increase women’s intention to use contraception, highlighting that shifting normative climates is critical for improving reproductive autonomy and uptake. Objectives: […]

Determinants of emergency contraceptive use among female senior high school students in the Akuapem south municipality, Ghana

Key Social Norms Take-aways: Social norms—particularly cultural, religious, and moral expectations—play a critical role in shaping adolescents’ contraceptive behaviors by discouraging emergency contraceptive (EC) use despite high awareness. While subjective norms influenced intentions, they were less important than individual attitudes and perceived control in determining actual use, indicating that social disapproval creates hesitation but does […]

Using Vignettes to Gain Insights Into Social Norms Related to Voluntary Family Planning and Gender-Based Violence in South Sudan

Key Social Norms Take-aways: Social norms in South Sudan strongly shape family planning (FP) behaviors through entrenched patriarchy, pronatalist expectations, and community enforcement mechanisms. Male authority over reproductive decisions and the expectation of large families restrict women’s agency and link contraceptive use to stigma, violence, and moral suspicion. However, emerging supportive norms—such as valuing girls’ […]

Determinants of young People’s gender norm attitudes related to rights and equity in Southeast Nigeria

Key Social Norms Take-aways: Young people in Southeast Nigeria simultaneously endorse women’s empowerment and uphold entrenched patriarchal norms—particularly male dominance in household decision-making and social roles. Social norms are shaped through family structures, education, religion, and gender socialization, demonstrating that shifts toward gender equity require addressing broader social systems, not just individual attitudes. Objectives: To […]

Prevalence and predictors of modern contraceptive method utilization among married couples in the pastoralist communities of Fentale district, Eastern Ethiopia

Key Social Norms Take-aways: Social norms—particularly religious beliefs, gender roles, and expectations around fertility—strongly shape contraceptive use in pastoralist communities. Norms that value large families, discourage contraception on religious grounds, and reinforce male-dominated decision-making limit women’s agency. Misperceptions and community-level expectations further sustain low uptake, indicating that interventions must address normative beliefs and couple dynamics, […]

A qualitative analysis of women’s reproductive agency and postpartum family planning in Maharashtra, India

Key Social Norms Take-aways: Social norms strongly constrain postpartum family planning (PPFP) through expectations around son preference, limited female autonomy, and the perception of contraception as a sensitive and stigmatized topic. Women’s reproductive agency is often mediated by husbands and in-laws, with covert contraceptive use emerging as a strategy to navigate restrictive norms. Norms around […]

“Everyone has their own problems and realities so the religious community cannot judge someone.” Contraception motivations and perceived consequences among young contraceptive users who practice a religion in Burkina Faso

Key Social Norms Take-aways: Religious norms in Burkina Faso commonly frame contraception as sinful or unacceptable—especially for unmarried women and for limiting births—creating strong injunctive norms against contraceptive use. However, young women often prioritize their health, economic realities, and fear of stigma from premarital pregnancy over these religious prescriptions. Because contraception is viewed as a […]

Caregiver attitudes towards HIV testing and contraceptive services for adolescents in Tanzania

Key Social Norms Take-aways: Social norms around adolescent sexuality, parental authority, and family communication strongly shape adolescents’ access to sexual and reproductive health (SRH) services. Caregivers widely endorsed norms that adolescents are “too young for sex” and should not seek SRH services without parental knowledge, which discourages independent access to contraception. In contrast, HIV testing […]

Situational context of home-based sexual education in urban slums of Ibadan, Nigeria–evidence from a qualitative study

Key Social Norms Take-aways: Social norms—including expectations of abstinence, gender double standards, and cultural taboos surrounding sexuality—shape parent–adolescent communication about sexual and reproductive health (SRH) in urban slums. These norms often limit open discussion and reinforce unequal gender expectations, while adolescents increasingly rely on peers, “streetwise” knowledge, and social media for SRH information. Effective sexuality […]

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