Developing Experimental Vignettes to Identify Gender Norms Associated With Transactional Sex for Adolescent Girls and Young Women in Central Uganda
Key Social Norms Take-aways: This study provides strong evidence that transactional sex among adolescent girls and young women (AGYW) in Uganda is shaped by gender norms linking male financial provision to sexual decision-making power. Higher levels of male provision increase perceived social approval of men’s authority and sexual control within relationships, while simultaneously reducing peer […]
Discordance, Disclosure and Normative Gender Roles: Barriers to Couple Testing Within a Community-Level HIV Self-Testing Intervention in Urban Blantyre, Malawi.
Key Social Norms Take-Aways: Norms around adolescent sexuality, rather than child marriage itself, may indirectly drive early marriage. Strong empirical expectations exist, but normative expectations and sanctions are weak. Formative research is essential to challenge assumptions about prevailing norms. Quantitative data should be paired with qualitative methods for explanatory depth. Measures of normative expectations and […]
Correlates of condom use and condom-use motivation among young South Africans
Key Social Norms Take-aways: Social norms around gender roles, trust in relationships, and HIV-related beliefs significantly influence condom use motivation among adolescents in South Africa. The study highlights how condom use is not just a health behavior but a socially situated act, interpreted through norms about fidelity, respect, and masculinity. Beliefs that condom use implies […]
Creating allies: qualitative exploration of young women’s preferences for PrEP methods and parents’ role in PrEP uptake and user support in urban and rural Zambia
Key Social Norms Take-aways: Social norms surrounding premarital sex significantly limit open communication between adolescent girls and young women (AGYW) and their parents about HIV prevention and pre-exposure prophylaxis (PrEP). These norms hinder AGYW’s ability to disclose PrEP use and prevent parents from engaging meaningfully in sexual and reproductive health (SRH) discussions. However, both AGYW […]
Community Perceptions About Use of Pre-Exposure Prophylaxis (PrEP) Among Adolescent Girls and Young Women in Kenya
Key Social Norms Take-aways: Community norms strongly influence adolescent girls’ and young women’s (AGYW) use of PrEP in Kenya. Stigma around sexuality and misconceptions about PrEP—such as it being associated with promiscuity or HIV treatment—create social barriers to uptake. These norms discourage AGYW from seeking out PrEP, particularly in environments where conversations about sex are […]
Community-level HIV Stigma as a Driver for HIV Transmission Risk Behaviors and Sexually Transmitted Diseases in Sierra Leone: A Population-Based Study
Key Social Norms Take-aways: This study highlights how community-level HIV stigma—specifically stigmatizing attitudes and disclosure concerns—can shape normative beliefs that influence HIV transmission risk behaviors. Stigmatizing norms contribute to low condom usage and increased rates of self-reported sexually transmitted diseases (STDs), especially among women. These norms reflect broader societal fears and discriminatory attitudes that marginalize […]
Condom use at last sex by young men in Ethiopia: the effect of descriptive and injunctive norms
Key Social Norms Take-aways: The study highlights the importance of changing community-level norms that stigmatize condom use among young men. Programs should encourage open peer communication and reduce shame related to seeking condoms. Addressing broader attitudes toward premarital sex, masculinity, and gender relationships is essential to creating an environment where young men feel empowered to […]
Contextualized theory-based predictors of intention to practice monogamy among adolescents in Botswana junior secondary schools: Results of focus group sessions and a cross-sectional study
Key Social Norms Take-aways: Social norms—particularly those rooted in proverbs, stories, and language—play a powerful role in shaping adolescents’ intentions regarding monogamy in Botswana. Patriarchal norms that valorize male sexual freedom and stigmatize monogamy as a sign of weakness or bewitchment create significant barriers to behaviour change. This study shows that incorporating socio-cultural beliefs into […]
Changing sex risk behaviors, gender norms, and relationship dynamics among couples in Cape Town, South Africa: Efficacy of an intervention on the dyad
Key Social Norms Take-aways: This study approaches gender norms through the lens of individual attitudes, measuring participants’ agreement with statements reflecting equitable or inequitable beliefs about gender roles and relationship dynamics. While not direct measures of collective social norms (such as perceived community expectations or reference group behaviors), these attitudinal indicators reflect how deeply internalized […]
Capitalising on aspirations of adolescent girls and young women to reduce their sexual health risks: Implications for HIV prevention.
Key Social Norms Take-aways: Social norms around femininity, peer status, and marriage heavily dictate what AGYW perceive as achievable or desirable. Programs must help girls reconcile short-term needs with long-term goals while addressing structural barriers and providing realistic pathways to their dreams. Objectives: This study explored the aspirations of adolescent girls and young women (AGYW) […]