Generational trends in education and marriage norms in rural India: evidence from the Pune Maternal Nutrition Study

Key Social Norms Take-aways: Social norms around education and marriage in rural India are shifting unevenly across generations: while education norms have changed substantially, marriage norms remain more resistant. Adolescents express aspirations for greater autonomy and later marriage for their children, but entrenched gender norms, intergenerational power dynamics, and the influence of senior household members […]

Tackling the Triple Threat in Kenya: Factors Associated with Protection against HIV Risk, Gender-Based Violence, and Pregnancy among Adolescent Girls and Young Women

Key Social Norms Take-aways: Gender norms—specifically gender-equitable attitudes—play a central protective role in reducing multiple risks faced by adolescent girls and young women (AGYW), including intimate partner violence and adolescent pregnancy. When combined with supportive relational norms (parental monitoring) and structural conditions (food security), these factors act synergistically as “development accelerators,” highlighting that shifting norms […]

Social scripts of violence among adolescent girls and young women in Zambia: Exploring how gender norms and social expectations are activated in the aftermath of violence

Key Social Norms Take-aways: Social and gender norms deeply shape both the occurrence of gender-based violence (GBV) and responses to it among adolescent girls and young women in Zambia. Norms around male authority, female submissiveness, and maintaining marital harmony normalize violence, discourage reporting, and enforce silence through stigma and community sanctions. However, the study also […]

Balancing pragmatism, norms and power relations: a qualitative study among post-abortion intrauterine device users in central Uganda

Key Social Norms Take-aways: Social norms around gender roles, fertility expectations, and male dominance in reproductive decision-making both constrain and shape women’s contraceptive use; however, women actively navigate and resist these norms through strategies such as asserting bodily autonomy, relying on pragmatic and economic reasoning, and using contraception covertly. Compassionate counselling can help shift perceived […]

Teenage Pregnancy and Adolescents’ Attitudes Toward Marriage and Pregnancy: Primary Data Analysis in Akatsi North, Ghana

Key Social Norms Take-aways: Social norms—particularly peer pressure, gender norms, and stigma around sexual and reproductive health—play a central role in shaping adolescents’ attitudes and behaviors related to marriage and pregnancy. Peer norms strongly influence earlier desired timing of marriage and childbirth, while more gender-equitable norms (e.g., valuing girls’ education) are associated with delaying these […]

Experiences of childhood violence and violence perpetration and the association with inequitable gender norms and violence justification in humanitarian settings in Uganda

Key Social Norms Take-aways: Inequitable gender norms and the justification of intimate partner violence (IPV) are both widespread and strongly linked to experiences of childhood violence and, to a lesser extent, violence perpetration among youth in humanitarian settings. The study highlights that social norms learned early in life—particularly those normalizing male dominance and violence—reinforce cycles […]

Crossed the line’: Sexuality discourses of motherhood under 15 years in Uganda

Key Social Norms Take-aways: Motherhood under age 15 in Uganda is constructed as a violation of moral and social norms—“crossing the line”—through intertwined religious and cultural discourses that stigmatize young mothers and regulate their sexuality. These norms shape not only community attitudes but also policies and service provision, resulting in restricted access to sexual and […]

Inequitable gender norms and its associated factors among university students in southern Ethiopia: a cross-sectional study, 2022

Key Social Norms Take-aways: Inequitable gender norms remain widely endorsed among university students in southern Ethiopia and are strongly shaped by gender socialization processes, particularly among men. These norms normalize male dominance, women’s subservience, and acceptance of gender-based violence, with implications for sexual and reproductive health, access to services, and broader gender inequality. Importantly, attitudes […]

Exploring the impact of perceived early marriage on women’s education and employment in Bangladesh through a mixed-methods study

Key Social Norms Take-aways: Social norms play a central role in shaping girls’ perceptions and decisions around early marriage, with norms around safety, family honor, gender roles, and acceptable relationships driving both parental pressure and girls’ own choices. Early marriage is often normalized and even desired as a socially sanctioned pathway to security, adulthood, and […]

They’ll think you’re infected’: perceived barriers and facilitators of HIV/STI awareness and testing among young Rohingya refugee women in Bangladesh

Key Social Norms Take-aways: Social norms—particularly those linking HIV/STI testing to immorality, reinforcing male gatekeeping, and embedding stigma through religious and community surveillance—are central barriers to care. These norms operate across levels, shaping knowledge, restricting mobility, and discouraging service use. However, norms are also malleable: trusted female health workers, peer networks, and faith-aligned messaging can […]

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