Understanding abortion-related stigma and incidence of unsafe abortion: experiences from community members in Machakos and Trans Nzoia counties Kenya

Key Social Norms Take-aways: Abortion-related stigma in Kenya is strongly reinforced by social norms that define women’s morality and social value through motherhood and sexual respectability. Women who seek abortion—especially young, unmarried women—are often labeled as immoral, “killers,” or bad influences, and are socially ostracized. This stigma is pervasive in both high- and low-incidence regions […]

Understanding motives for intravaginal practices amongst Tanzanian and Ugandan women at high risk of HIV infection: The embodiment of social and cultural norms and well-being

Key Social Norms Take-aways: This study explores how intravaginal cleansing and insertion practices among women in Tanzania and Uganda are influenced by social and cultural norms related to gender, sexuality, and morality. While the study does not use formal social norms measurement tools, it explicitly investigates how these practices are shaped by community expectations, traditional […]

Tracing change in female genital mutilation/cutting through social networks: An intersectional analysis of the influence of gender, generation, status, and structural inequality

Key Social Norms Take-aways: In Senegal, social norms surrounding FGM/C are deeply embedded in gendered ideas of morality, femininity, and social inclusion. The study shows that these norms are not monolithic but vary significantly by region, ethnicity, and social status. In South Senegal, norms linking FGM/C to marriageability, virtue, and social support remain strongly upheld, […]

Tracing change in female genital mutilation/cutting: Shifting norms and practices among communities in Narok and Kisii counties, Kenya

Key Social Norms Take-aways: Shifting social norms—particularly around marriageability, sexual morality, and ethnic identity—are central to understanding both persistence and change in female genital mutilation/cutting (FGM/C) in Kenya’s Narok and Kisii counties. While health risk messaging has increased public awareness, it has not substantially changed norms rooted in tradition, identity, and fear of social sanctions. […]

The Role of Gender Norms in Shaping Adolescent Girls’ and Young Women’s Experiences of Pregnancy and Abortion in Mozambique

Key Social Norms Take-aways: The study emphasizes the need for gender-transformative approaches that do more than expand services—they must reshape the social and cultural context. Effective interventions should empower girls with knowledge and decision-making confidence, engage male partners and families as supportive allies, train healthcare providers to reduce stigma and bias, and implement whole-community initiatives […]

The role of older women in contesting norms associated with female genital mutilation/cutting in Senegambia: A factorial focus group analysis.

Key Social Norms Take-aways: This study reveals that female genital mutilation/cutting (FGM/C) in Senegambia is maintained through a constellation of intersecting social norms related to tradition, social hierarchy, and moral virtue, particularly among women. While often portrayed as custodians of harmful tradition, older women in Senegambia were found to be open to reassessing and renegotiating […]

The role of partners, parents and friends in shaping young women’s reproductive choices in Peri-urban Nairobi: a qualitative study

Key Social Norms Take-aways: Social norms related to female sexuality, discretion, and male authority continue to heavily influence whether and how young women use FP. Secrecy is often a survival strategy to avoid stigma or conflict. Interventions must go beyond providing FP information and instead engage entire social networks—particularly mothers, partners, and healthcare workers—to shift […]

Stigma as a barrier to family planning use among married youth in Ethiopia

Key Social Norms Take-aways: Anticipated stigma—driven by social norms around gender, fertility, and youth behavior—emerges as a significant barrier to family planning (FP) use among married youth in Ethiopia. Community expectations that young brides should prove their fertility, along with fears of judgment from providers, family, and community members, create an environment where seeking FP […]

Socio-cultural factors perceived to influence sexual behaviours of adolescents in Ethiopia

Key Social Norms Take-aways: This study reveals that prevailing social and cultural norms in Addis Ababa, Ethiopia—especially those stigmatizing adolescent sexuality and condom use—contribute significantly to adolescents’ engagement in risky sexual behavior. Despite general cultural and religious discouragement of premarital sex, community-level norms perpetuate shame, fear, and judgment around seeking sexual and reproductive health (SRH) […]

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