A Qualitative Study on Youth and Healthcare Provider Perspectives on Youth Access to Sexual and Reproductive Health Services in Northern Ghana: Implications for a Peer-Led Intervention.
Key Social Norms Take-aways: Social and gender norms substantially shape young people’s access to sexual and reproductive health services in northern Ghana. Expectations of abstinence before marriage, religious discouragement, and stigma linking contraceptive use with promiscuity create fear of judgment and discourage care-seeking. Young women face particularly strong social consequences because of gendered expectations surrounding […]
Socio-ecological influences on sexual and reproductive health service use: Young adults and provider perspectives from Soshanguve, South Africa.
Key Social Norms Take-aways: Social norms strongly shape young adults’ use of sexual and reproductive health services. Conservative cultural and religious norms can make sexual health discussions taboo, while peer and masculinity norms may encourage sexual risk-taking, discourage condom use, and stigmatize care-seeking. Fear of being judged as promiscuous or immoral further reinforces secrecy and […]
Landscaping the behaviors, drivers and norms influencing the wellbeing of very young adolescents: an exploration of stakeholders’ perspectives in Nigeria.
Key Social Norms Take-aways: Harmful gender norms and sociocultural expectations operate across multiple areas of very young adolescents’ lives in Nigeria, reinforcing early marriage, gender-based violence, girls’ economic dependency, silence around sexuality, and vaccine hesitancy. The discussion emphasizes that these behaviors are embedded in unequal social structures and sustained by stigma, community expectations, misinformation, and […]
Social norms and security and justice services for gender-based violence survivors in Nepal: Programmatic implications from a mixed-methods assessment.
Key Social Norms Take-aways: Social norms strongly discourage formal help-seeking for gender-based violence (GBV) in Nepal by prioritizing family honor, privacy, and community harmony over individual safety. Injunctive norms enforce silence through social sanctions (e.g., shame, ostracism), while gender norms position men and elders as decision-makers and women as subordinate, limiting women’s agency to report […]
Navigating norms: a qualitative exploration of factors shaping contraceptive use in Senegal.
Key Social Norms Take-aways: The study demonstrates that social norms—particularly those surrounding marriage, childbearing, masculinity, and female obedience—are central to shaping contraceptive use in Senegal. Norms that prioritize early and continuous childbearing, equate fertility with social value, and position men as primary decision-makers constrain women’s reproductive autonomy. The discussion highlights that these norms are enforced […]
It’s a men’s world: Influence of media literacy for women’s empowerment through social media engagement in Bangladesh
Key Social Norms Take-aways: The study demonstrates that social norms—particularly patriarchal gender norms, expectations around modesty, and restrictions on women’s public voice—significantly shape how media literacy translates into empowerment for women in Bangladesh. While media literacy provides women with skills, knowledge, and access to information, deeply embedded norms limit their ability to actively participate, express […]
Exploring the barriers and facilitators to HIV information and health services among youth in N’Djamena, Chad: a qualitative descriptive study
Key Social Norms Take-aways: Social norms—particularly those related to sexual taboos, abstinence expectations, gender roles, and community surveillance—strongly shape adolescents’ access to HIV information and services in Chad. The discussion emphasizes that stigma, fear of judgment, and power imbalances with authority figures discourage care-seeking, while trusted peer networks and youth-friendly environments can help shift norms […]
Mothers’ intentions to discuss menstruation-related topics with their daughters using the theory of planned behavior
Key Social Norms Take-aways: The study demonstrates that social norms—particularly those related to menstruation as a taboo topic, expectations around modesty, and perceived social approval from family and community members—strongly influence mothers’ willingness to communicate with their daughters about menstrual health in Ethiopia. The discussion highlights that subjective norms (i.e., what important others think mothers […]
Parents’ acceptance of human papilloma virus vaccination for their daughters in adet town, North Gojjam zone, Northwest Ethiopia: A mixed method study
Key Social Norms Take-aways: The study highlights that social norms—particularly subjective norms shaped by influential actors such as health professionals, religious leaders, peers, and family—play a critical role in shaping parents’ acceptance of HPV vaccination for their daughters in Ethiopia. Norms operate through perceived expectations and social pressure, where approval or endorsement from trusted community […]
“When he is around, I’ll take the PrEP, but when he is not, I will not take PrEP”: key influences on PrEP use decisions among women attending family planning clinics in Kenya
Key Social Norms Take-aways: Social norms—particularly those related to gender power dynamics, partner influence, and HIV-related stigma—play a central role in shaping women’s decisions around PrEP use in Kenya. Norms that prioritize male partner authority, require partner approval, and associate PrEP with HIV treatment create barriers to uptake, delay, and discontinuation. The study highlights that […]