“Take this shame away from me!”: A qualitative study of the social norms surrounding abortion experiences among adolescent girls and young women in Benin
Key Social Norms Take-aways: Adolescent girls and young women (AGYW) in Benin navigate abortion decisions and care in a context of profound normative pressure, shaped by a “triple normative burden”: the stigmatization of premarital pregnancy, lack of access to comprehensive sexuality education, and strong moral and religious condemnation of abortion. These norms are reinforced by […]
‘A cut woman is the pride of all her relatives’: a situation analysis of female genital mutilation in Mali
Key Social Norms Take-aways: Female genital mutilation in Mali is upheld by strong social norms tied to identity, tradition, and group belonging. The practice is often seen as a rite of passage and a requirement for girls to be recognized as full members of their community. Being cut is associated with honor, pride, and social […]
‘The School Was Closed, So When They Brought Me A Husband I Couldn’t Say No’: Exploring the Gendered Experiences of Child Marriage Amongst Adolescent Girls and Boys in Ethiopia
Key Social Norms Take-aways: Social norms deeply influence marriage decisions, especially those related to gender roles and adulthood. For girls, early marriage is often expected and seen as a path to social acceptance. For boys, marriage can be a way to prove maturity and secure social status. These expectations are reinforced by families, peers, and […]
“Potential of organizing unmarried adolescent girls and young women into self-help groups for a better transition to adulthood: Findings from a cross-sectional study in India”
Key Social Norms Take-aways: This study illustrates how gender norms and structural inequalities restrict adolescent girls’ and young women’s (AGYW) agency in rural India. Social norms that limit girls’ mobility, financial autonomy, and decision-making power are significant barriers. However, organizing AGYW into self-help groups (YWSHGs) creates a platform that enables shifts in these norms. Girls […]
Ring your future, without changing diaper – Can preventing teenage pregnancy address child marriage in Zambia?
Key Social Norms Take-aways: In Eastern Zambia, social and gender norms play a major role in driving both teenage pregnancy and child marriage. Cultural expectations around early sexual debut, family honor, and the role of girls as wives and mothers push young people—especially girls—into early sexual activity and marriage. Initiation ceremonies, transactional relationships, and stigma […]
“Trading daughters for livestock”: An ethnographic study of facilitators of child marriage in Lira district, Northern Uganda
Key Social Norms Take-aways: This study illustrates how child marriage in Northern Uganda is deeply driven by harmful gender norms that view girls as economic assets. Norms prioritizing boys’ education and associating girls’ worth with bride price and reproductive roles fuel early marriage. Girls are considered ready for marriage at puberty, and families commonly see […]
“He is suitable for her, of course he is our relative”: a qualitative exploration of the drivers and implications of child marriage in Gezira State
Key Social Norms Take-aways: Child marriage in this context is upheld by deeply rooted beliefs about gender, honour, and religion. Real change will require engaging religious leaders, men, and entire communities to challenge the idea that girls’ futures are determined by others. Programs must prioritize girls’ voices and promote their right to make informed choices […]
“It’s a 50/50 Thing You Know”: Exploring the Multileveled Intersections of Gender and Power Within the Relationships of Young South African Men and Women.
Key Social Norms Take-aways: The key social norms insight is that HIV prevention efforts like PrEP cannot succeed through individual targeting alone; they must address the relational context, including norms around trust, fidelity, and male control over sexual health. Transforming these norms is crucial to enable young women to exercise agency in HIV prevention and […]
Child marriage in Ghana: evidence from a multi-media study
Key Social Norms Take-aways: Social norms play a critical role in sustaining child marriage in Ghana. Norms around female sexuality, family honor, and economic survival reinforce early marriage. Practices such as betrothal, exchange of girls, and pressure from elders and peers reflect deeply entrenched beliefs about girls’ roles and value. Interventions must focus on norm […]