Tracing change in female genital mutilation/cutting through social networks: An intersectional analysis of the influence of gender, generation, status, and structural inequality
Key Social Norms Take-aways: In Senegal, social norms surrounding FGM/C are deeply embedded in gendered ideas of morality, femininity, and social inclusion. The study shows that these norms are not monolithic but vary significantly by region, ethnicity, and social status. In South Senegal, norms linking FGM/C to marriageability, virtue, and social support remain strongly upheld, […]
The role of older women in contesting norms associated with female genital mutilation/cutting in Senegambia: A factorial focus group analysis.
Key Social Norms Take-aways: This study reveals that female genital mutilation/cutting (FGM/C) in Senegambia is maintained through a constellation of intersecting social norms related to tradition, social hierarchy, and moral virtue, particularly among women. While often portrayed as custodians of harmful tradition, older women in Senegambia were found to be open to reassessing and renegotiating […]
The Intersection of Gender-Based Violence and Risky Sexual Behaviour among University Students in Ethiopia: A Qualitative Study
Key Social Norms Take-aways: This study highlights how entrenched traditional gender norms at Ethiopian universities contribute to both gender-based violence (GBV) and risky sexual behaviors. Norms that associate women’s worth with submissiveness, modesty, and virginity—and that blame women for violence if they deviate from these ideals—create a campus climate where GBV is normalized and victims […]
Socio-cultural context of adolescent sexuality and youth-friendly service intervention in West Gojjam Zone, Northwest Ethiopia: A qualitative study
Key Social Norms Take-aways: This study highlights that adolescent SRH interventions must go beyond providing services — they need to address and engage with the broader cultural and religious norms that shape sexual behavior and service use. Without challenging the community’s moral and social expectations, YFS programs are unlikely to meaningfully change adolescent SRH outcomes. […]
Socio-cultural factors perceived to influence sexual behaviours of adolescents in Ethiopia
Key Social Norms Take-aways: This study reveals that prevailing social and cultural norms in Addis Ababa, Ethiopia—especially those stigmatizing adolescent sexuality and condom use—contribute significantly to adolescents’ engagement in risky sexual behavior. Despite general cultural and religious discouragement of premarital sex, community-level norms perpetuate shame, fear, and judgment around seeking sexual and reproductive health (SRH) […]
Social normative origins of the taboo gap and implications for adolescent risk for HIV infection in Zambia
Key Social Norms Take-aways: The taboo gap is driven by deeply ingrained gender norms that enforce silence and stigma around adolescent sexuality—especially for girls. Discordance between adult attitudes and behaviors serves as a signal of harmful norms. Effective interventions must confront these contradictions and include peers, parents, educators, and health systems in reshaping the social […]
Rethinking HIV-prevention for school-going young people based on current behaviour patterns.
Key Social Norms Take-aways: Perceived social norms—especially peer expectations around sexual activity—were the strongest predictors of risk behavior. Gender norms that promote male dominance and discourage condom use contribute to risky practices. The study underscores the need to reshape social norms through peer group interventions, gender-transformative education, and community-wide engagement, particularly involving caregivers. Sustainable change […]
Perceptions of peer contraceptive use and its influence on contraceptive method use and choice among young women and men in Kenya: a quantitative cross-sectional study
Key Social Norms Take-aways: The study demonstrates that young people’s contraceptive choices are highly influenced by what they believe their peers are doing. This peer influence appears strongest for condom use, but also extends to other methods among young women. Interventions that seek to improve contraceptive uptake among youth should include efforts to shift peer […]
Predicting Primary and Secondary Abstinence Among Adolescent Boys and Girls in the Western Cape, South Africa
Key Social Norms Take-aways: Social norms are critical predictors of adolescents’ intentions to abstain from sex, particularly among those who have not yet initiated sexual activity. The study demonstrates that social norms supporting abstinence influence youth intentions more effectively than risk perception or knowledge alone. This suggests that interventions aiming to delay sexual debut should […]
Parent-Adolescent Sexual and Reproductive Health Communication Is Very Limited and Associated with Adolescent Poor Behavioral Beliefs and Subjective Norms: Evidence from a Community-Based Cross-Sectional Study in Eastern Ethiopia
Key Social Norms Take-Aways: Adolescents’ poor communication with parents about sexual and reproductive health is strongly influenced by social norms and beliefs. Many adolescents believe that talking about sexual and reproductive health with parents is inappropriate, embarrassing, or could lead to negative consequences. These subjective norms—especially when reinforced by peer expectations—discourage open dialogue. Gender norms […]