Capitalising on aspirations of adolescent girls and young women to reduce their sexual health risks: Implications for HIV prevention.

Key Social Norms Take-aways: Social norms around femininity, peer status, and marriage heavily dictate what AGYW perceive as achievable or desirable. Programs must help girls reconcile short-term needs with long-term goals while addressing structural barriers and providing realistic pathways to their dreams. Objectives: This study explored the aspirations of adolescent girls and young women (AGYW) […]

Centering female agency while investigating contraceptive use: A case study in Agincourt, South Africa

Key Social Norms Take-aways: This study illustrates how young women in rural South Africa navigate deeply embedded social norms surrounding premarital fertility, contraceptive use, and abortion. While community norms stigmatize adolescent sexual activity and pregnancy, women demonstrate significant agency in managing their reproductive health. Contraceptive use is framed as a personal responsibility, often requiring young […]

Attitudes, Norms, and Self-Efficacy: Examining Socio-Cognitive Correlates and Sexual Abstinence Among Ugandan Youth Ages 16–18 years, in the Slums of Kampala, Uganda

Key Social Norms Take-aways: The findings underscore the powerful role of peer and parental norms in shaping sexual behavior among Ugandan youth. Programs aiming to delay sexual initiation must go beyond providing knowledge; they should also address the social pressures and normative environments influencing young people’s choices, helping adolescents develop confidence and strategies to navigate […]

Age-disparate and intergenerational sex partnerships and HIV: the role of gender norms among adolescent girls and young women in Malawi.

Key Social Norms Take-aways: Inequitable gender norms—such as male control over women’s healthcare decisions, tolerance of violence, and stigmatization of sexually active women—greatly magnify HIV risks for AGYW in age-mixing relationships. Programs must challenge these harmful norms while promoting girls’ autonomy, education, and economic opportunities to effectively reduce HIV vulnerability. Objectives: This study examined how […]

Adolescents’ utilization of reproductive health services in Kaduna, Nigeria: the role of stigma

Key Social Norms Take-aways: This study illustrates how deeply embedded religious and cultural norms in Kaduna, Nigeria, create stigma around adolescent sexual activity and the use of sexual and reproductive health services (SRHS). These norms, which equate premarital sex with immorality, result in strong community disapproval and internalized shame among adolescents—particularly girls. Adolescents fear being […]

A reconfiguration of the sex trade: How social and structural changes in eastern Zimbabwe left women involved in sex work and transactional sex more vulnerable

Key Social Norms Take-aways: The study shows how social norms around sex work in Zimbabwe were reconfigured during a period of economic collapse and heightened HIV awareness. While overt commercial sex became more stigmatized and publicly condemned—framed as a threat to community health and morality—transactional sex became more widespread and less visible, especially among women […]

A syndemic of inequitable gender norms and intersecting stigmas on condom self-efficacy and practices among displaced youth living in urban slums in Uganda: a community-based cross-sectional study

Key Social Norms Take-aways: The study highlights how harmful norms and stigma form a “syndemic” that compromises youth sexual health. Norms around gender roles and sexuality foster shame and silence, particularly for girls, and limit their ability to communicate about or use condoms. Effective HIV prevention must include gender-transformative and stigma-reduction approaches that empower youth […]

“We Don’t Fear HIV. We Just Fear Walking around Pregnant.”: A Qualitative Analysis of Adolescent Sexuality and Pregnancy Stigma in Informal Settlements in Kisumu, Kenya.

Key Social Norms Take-aways: In Kisumu, Kenya, adolescent girls face intense social stigma around sexuality and pregnancy, with pregnancy seen as the most feared and shame-inducing consequence of sexual activity. Unlike HIV—which is viewed as treatable—pregnancy visibly signals sexual behavior and attracts harsh judgment from families, communities, and healthcare providers. These stigmas suppress open dialogue, […]

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