Temporary acceleration or long-term change? Experimental evidence on female empowerment and intimate partner violence in urban Liberia

Key Social Norms Take-aways: The intervention produced a durable shift in how women perceived the normative environment surrounding intimate partner violence. Although women’s own attitudes eventually converged with the control group, treatment participants continued to perceive substantially less community acceptance of violence 3.5 years after the program. The authors interpret this as evidence that intensive […]

“I Stopped to Prove them Wrong:” Reasons for Discontinuing Daily Oral HIV Pre-exposure Prophylaxis Among Women at High Risk of HIV in Tanzania-A Convergent Mixed Methods Study.

Key Social Norms Take-aways: Social norms and social pressure were important drivers of discontinuing daily oral pre-exposure prophylaxis among female sex workers. Women described a common community belief that people taking pills resembling antiretroviral treatment are living with HIV, leading to stigma, rumors, negative reactions, and pressure from partners, family, friends, peers, and clients to […]

What drives adolescent girls and young women’s decisions to persist on PrEP? Results of a comparative qualitative study from a DREAMS program in western Kenya.

Key Social Norms Take-aways: Social support and perceived norms strongly shaped whether adolescent girls and young women persisted with pre-exposure prophylaxis. The discussion emphasizes that pervasive community stigma—particularly the misconception that pre-exposure prophylaxis users have HIV—can undermine persistence, while support from family and friends can counteract stigma and even compensate for unsupportive romantic partners. Programs […]

Increasing young people’s use of sexual and reproductive health services in government health facilities in rural Kenya.

Key Social Norms Take-aways: Social norms and provider attitudes can create important psychosocial barriers to young people’s use of sexual and reproductive health services. Fear of judgment, shaming, parental disapproval, and loss of confidentiality may particularly discourage younger adolescents and girls. The findings suggest these barriers can be reduced by fostering more supportive provider attitudes […]

Condom literacy, self-efficacy, and HIV-risk behaviors: a cross-sectional analysis of adolescent girls in northwestern Botswana

Key Social Norms Take-aways: Although gender and relationship norms were not independently associated with girls’ perceived ability to insist on condom use after adjustment, the discussion emphasizes that patriarchal beliefs about male power in sexual relationships may still impede girls’ ability to translate condom-use intentions into behavior. A notable minority of girls endorsed beliefs that […]

Parental and Adolescent Factors predicting Protective Sexual Behaviors among In-School Adolescents: A Positive Deviance Explanation

Key Social Norms Take-aways: Peer sexual norms are an important influence on adolescents’ protective sexual behaviors. Adolescents who perceived their peers as more accepting of sexual activity were less likely to abstain or practice safer sex. The discussion further emphasizes that these peer influences operate within broader gendered norms: girls may face unequal sanctions for […]

Unsafe sexual practice and associated factors among adolescents in secondary schools in Gambella town, Ethiopia: a health belief model.

Key Social Norms Take-aways: Adolescents’ perceptions of what is socially acceptable around abstinence and condom use were significantly associated with unsafe sexual practices. In particular, low perceived social support for consistent condom use was associated with greater likelihood of unsafe sexual behavior, underscoring the importance of strengthening social environments that support condom use. The discussion […]

Shifting social influences on HIV prevention behavior among adolescents in Bandung, Indonesia: the mediating role of emotional information sources.

Key Social Norms Take-aways: Adolescents’ HIV prevention behaviors are embedded within social and normative environments rather than driven by knowledge or information exposure alone. The discussion highlights peers as important normative reference points who can influence perceived acceptability, social modeling, and prevention decisions. In Indonesia, norms surrounding sexuality, modesty, authority, and propriety may constrain open […]

Discriminatory attitudes toward people living with HIV/AIDS in East Africa: a multilevel analysis of socioeconomic and behavioral determinants using DHS 2019-2023 data.

Key Social Norms Take-aways: Discriminatory attitudes toward people living with HIV remain widespread in East Africa and appear to be shaped by broader socioeconomic and social contexts. Nearly half of the variation in discriminatory attitudes occurred between communities, underscoring that stigma is not solely an individual attitude but is embedded within social environments. The discussion […]

Male Contraceptive Methods: Understanding Men and Women’s Views and Related Relationship Dynamics via Nationally Representative Surveys in Six Countries.

Key Social Norms Take-aways: Gender expectations around contraceptive responsibility are important for introducing new male contraceptive methods. Most men and women supported shared responsibility, communication, and decision-making, but respondents in African countries generally reported less equitable attitudes and lower trust than those in Asian countries. The authors emphasize that regional and cultural differences, alongside concerns […]

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