‘Poverty can break a home’: Exploring mechanisms linking cash plus programming and intimate partner violence in Ghana
Key Social Norms Take-aways: This study highlights how deeply entrenched gender norms around male authority, women’s subservience, and family roles shape both the occurrence and acceptability of intimate partner violence (IPV) in Ghana. While the LEAP 1000 cash-plus program reduced IPV through economic security, conflict reduction, and women’s empowerment, the normative context—particularly around gender roles […]
Qualitative endline results of the tipping point project to prevent child, early and forced marriage in Nepal
Key Social Norms Take-aways: Organized diffusion is essential for shifting social norms around intimate partner violence (IPV). This study demonstrates that interpersonal diffusion of anti-violence messaging can lead to meaningful change, particularly in communities with less equitable baseline norms. Social networks play a central role in facilitating this change, highlighting the importance of targeting interventions […]
Tékponon Jikuagou: Final Report
Key Social Norms Take-aways: The TJ project confirms that social norms—particularly those linked to gender roles, fertility expectations, and open discussion about family planning (FP)—are key barriers to meeting unmet FP needs. Norms that limit women’s autonomy, discourage spousal communication, and stigmatize FP use are reinforced through social networks. TJ demonstrated that influencing social norms […]
Delaying child marriage through community-based skills-development programs for girls: Results from a randomized controlled study in rural Bangladesh
Key Social Norms Take-aways: Although the study does not use formal social norms theory or measure norms directly, it clearly identifies normative influences—especially community expectations and social pressures—as key drivers of early marriage. In the background, the authors frame child marriage as shaped by family concerns about reputation, girls’ perceived readiness for adult roles, and […]
Effectiveness of Community Dialogue in Changing Gender and Sexual Norms for HIV Prevention: Evaluation of the Tchova Tchova Program in Mozambique
Key Social Norms Take-aways: Social norms—especially injunctive norms around gender and relationship dynamics—significantly influence attitudes and behaviors related to gender equity and HIV prevention. The study finds that exposure to a dialogue-based communication intervention can shift these norms by increasing interpersonal communication and changing what participants perceive others approve or expect. The results highlight the […]
Exploring young women’s reproductive decision-making, agency and social norms in South African informal settlements
Key Social Norms Take-aways: This study highlights that focusing solely on individual agency overlooks the powerful role of social norms — particularly the expectation that young women should prove their fertility early. Programs aiming to reduce early, unplanned pregnancies must challenge these community and family pressures, while also supporting women’s increasing desire for reproductive control […]
Impact of Sumadhur intervention on fertility and family planning decision-making norms: a mixed methods study
Key Social Norms Take-aways: The Sumadhur intervention demonstrated that shifting entrenched fertility and family planning norms—especially around the timing of first births and gendered household decision-making—is possible through intentional engagement of multiple household generations. Although societal norms continue to pressure women into early pregnancy, the intervention catalyzed more gender-equitable attitudes and communication within families, revealing […]
Gender Norms, Beliefs and Academic Achievement of Orphaned Adolescent Boys and Girls in Uganda
Key Social Norms Take-aways: This study underscores how entrenched gender norms favoring boys continue to disadvantage orphaned adolescent girls in Uganda’s education system. Despite holding more egalitarian beliefs themselves, girls face societal and familial biases that prioritize boys’ academic success. Encouragingly, adolescents exposed to more gender-equitable beliefs—especially girls—were associated with better academic performance, suggesting that […]
Family Factors and Gender Norms as Protective Factors Against Sexual Risk-Taking Behaviors Among Adolescent Girls in Southern Uganda
Key Social Norms Take-aways: Social norms, particularly traditional gender expectations that discourage premarital sex, may serve as a form of informal social control that deters sexual risk-taking. These norms, reinforced through close family bonds and socialized gender roles, play a critical role in adolescent girls’ behavioral choices. However, while traditional norms may have protective effects, […]
Opportunities and Challenges in Preventing Violence Against Adolescent Girls Through Gender Transformative, Whole-Family Support Programming in Northeast Nigeria
Key Social Norms Take-aways: The SSAGE program demonstrates that synchronized, reflective engagement with caregivers, male siblings, and girls can shift household communication and decrease tolerance for violence. However, persistent patriarchal norms—particularly around girls’ obedience and mobility—limited the extent of norm change. This underscores the need for programs to simultaneously address broader structural and community-level drivers […]