Correcting misperceived norms: An integrated intervention to prevent adolescent sexual violence and HIV in South Africa.
Key Social Norms Take-aways: Misperceived social norms play a central role in shaping adolescents’ attitudes and behaviors related to sexual violence and HIV risk. Adolescents in this study frequently overestimated peers’ acceptance of harmful behaviors (e.g., sexual violence, rigid gender norms) and underestimated prosocial norms (e.g., willingness to intervene, belief in survivors). These misperceptions create […]
Social norms and security and justice services for gender-based violence survivors in Nepal: Programmatic implications from a mixed-methods assessment.
Key Social Norms Take-aways: Social norms strongly discourage formal help-seeking for gender-based violence (GBV) in Nepal by prioritizing family honor, privacy, and community harmony over individual safety. Injunctive norms enforce silence through social sanctions (e.g., shame, ostracism), while gender norms position men and elders as decision-makers and women as subordinate, limiting women’s agency to report […]
Navigating norms: a qualitative exploration of factors shaping contraceptive use in Senegal.
Key Social Norms Take-aways: The study demonstrates that social norms—particularly those surrounding marriage, childbearing, masculinity, and female obedience—are central to shaping contraceptive use in Senegal. Norms that prioritize early and continuous childbearing, equate fertility with social value, and position men as primary decision-makers constrain women’s reproductive autonomy. The discussion highlights that these norms are enforced […]
Qualitative evaluation of an edutainment intervention to prevent age-disparate transactional sex in Tanzania: Changes in educational aspirations and gender equitable attitudes towards work
Key Social Norms Take-aways: The study demonstrates that edutainment can shift gender norms by modeling alternative roles and behaviors, helping to create an enabling environment where girls’ education is prioritized and restrictive norms—such as male provider expectations and limitations on women’s work—are challenged. These normative shifts matter because they address underlying drivers of age-disparate transactional […]
Public Perceptions and Social Norms Influencing Violence Contemplation and Perpetration Against Sexual and Gender Minorities in Rwanda
Key Social Norms Take-aways: The study shows that social norms—particularly heteronormativity, stigma, and discriminatory community attitudes—play a central role in shaping both the contemplation and perpetration of violence against sexual and gender minorities in Rwanda. Drawing on norm-centered stigma theory, the findings highlight how both descriptive norms (what people perceive others do) and injunctive norms […]
Engaging boys as “Structured Allies” to prevent gender-based violence against girls: Results from the CARE Tipping Point Initiative in Nepal
Key Social Norms Take-aways: The study underscores that harmful gender norms—particularly those that normalize male dominance, tolerate sexual harassment, and restrict girls’ agency—are key drivers of sexual bullying and gender harassment (SBGH) in Nepal. Transforming these norms requires engaging boys not just as individuals but as “structured allies” within communities to shift both injunctive norms […]
Understanding How Violence Is Transmitted Across Generations: An In-Depth Multiple Case Study of Families in South Africa
Key Social Norms Take-aways: The study highlights that deeply embedded injunctive social norms—particularly those supporting authoritarian parenting, gender inequality, and the acceptability of violence as discipline—play a central role in sustaining intergenerational transmission of violence (ITV) in South Africa. Norms that justify harsh punishment, normalize aggression, and reinforce rigid expectations around obedience and gender roles […]
Perceptions of sexual violence among adolescents and youth in Senegal and Ghana: Insights into normalization, victim-blaming and prospective behavior
Key Social Norms Take-aways: Social norms—especially those related to gender roles, victim-blaming, and the normalization of sexual violence—strongly shape how adolescents and youth understand and respond to sexual violence in Senegal and Ghana. Norms that frame violence as a private matter, legitimize male dominance, and place responsibility on victims contribute to silence and underreporting. The […]
Post-intervention gendered impacts and moderating factors of a government cash plus intervention for adolescents in Tanzania.
Key Social Norms Take-aways: Gender norms play a critical moderating role in shaping the effectiveness of multisectoral “cash plus” interventions for adolescents. While the intervention aimed to improve livelihoods, health, and empowerment outcomes, entrenched gender norms—particularly around contraception, relationships, and service use—limited sustained behavior change. Norms influenced both access to and uptake of services, and […]
Exploring the youth perceptions of factors contributing to victims’ silence during the armed conflict in Ethiopia
Key Social Norms Take-aways: Social norms—including stigma, normalization of violence, and expectations around silence—play a central role in sustaining underreporting of violence in conflict settings. The study highlights that violence becomes socially tolerated during armed conflict, and norms around shame, fear, and bystander inaction reinforce a culture of silence. These norms are not only individual […]