Using structural equation modeling to explore the pathways between a social norms-shifting intervention and couple communication for family planning in Kinshasa, DRC
Key Social Norms Take-aways: This study rigorously assesses how a social norms-shifting intervention, Masculinité, Famille, et Foi (MFF), affects couple communication about family planning. While the intervention explicitly incorporated injunctive and descriptive norms, and the survey measured them as separate constructs, the analysis provides particular insight into the sequencing of social norms change. The study […]
Masculinite, Famille, et Foi : End of Project Report
Key Social Norms Take-aways: The MFF (Masculinité, Famille, et Foi) intervention illustrates that engaging faith leaders and faith communities is a powerful strategy for transforming social norms related to gender equality, family planning (FP), and intimate partner violence (IPV). The project shows that shifting norms is possible when communities are encouraged to reflect on and […]
Masculinities, Faith and Peace Project Baseline Report: Quantitative Data Analysis Report.
Key Social Norms Take-aways: The Masculinities, Faith, and Peace (MFP) baseline study highlights key gaps between personal attitudes and perceived social norms related to family planning (FP), gender roles, and intimate partner violence (IPV) in Plateau State, Nigeria. Individuals often hold more progressive views than they believe others in their community do, suggesting misperceptions that […]
Masculinities, Faith, and Peace in Nigeria
Key Social Norms Take-aways: The Masculinities, Faith, and Peace (MFP) project in Nigeria highlights how faith-based, community-led dialogue can shift entrenched social norms around gender roles, family planning, and intimate partner violence. By reframing religious narratives through an inclusive and interfaith lens, MFP successfully challenged norms that equated masculinity with virility and sanctioned violence against […]
Transforming Masculinities and Promoting Family Planning in Faith-based Communities: Midline Ethnography Report.
Key Social Norms Take-aways: The MFF (Masculinité, Famille, et Foi) midline ethnography demonstrates the central role of faith institutions in shaping and potentially transforming gender norms related to family planning (FP), gender-based violence (GBV), and masculinities in Kinshasa, DRC. While participants were generally receptive to MFF messages, many continued to interpret gender equality as complementary […]
Season Three | Consolidated Evaluation Brief
Key Social Norms Take-aways: The MKBKSH (“Main Kuch Bhi Kar Sakti Hoon”) intervention illustrates the power of transmedia edutainment in challenging and reshaping social norms around family planning, gender equality, sanitation, and reproductive health in India. By using relatable storylines, interactive platforms, and community-based “markers” like “Lambi Sagai” and “Aurat ki Marzi ka Din,” the […]
The impact of an intervention to prevent intimate partner violence against women in Tanzania: findings from the MAISHA cluster randomised controlled trial
Key Social Norms Take-aways: This study provides strong evidence that adolescent girls’ perceptions of gendered social norms—particularly around marriage and education—are predictive of their expectations for their own futures. Norms around when girls should marry, whether education is valuable for them, and whether they are expected to work or stay home shape their aspirations and […]
A mixed-methods, exploratory, quasi-experimental evaluation of a radio drama intervention to prevent age-disparate transactional sex in Tanzania.
Key Social Norms Take-aways: The LINEA radio drama intervention demonstrates promising potential to shift gender-related attitudes, beliefs, and social norms around age-disparate transactional sex (ADTS) in Tanzania. The qualitative findings reveal early signs of social norms change, particularly in reducing victim-blaming attitudes and shifting responsibility from adolescent girls to adult men and communities. The drama […]
The effectiveness of documentary films to reduce violence against women: Experimental evidence from Tanzania
Key Social Norms Take-aways: This study demonstrates that documentary films portraying severe violence may unintentionally suppress reporting of domestic violence and fail to shift harmful social norms. In deeply entrenched normative contexts, such media may reinforce feelings of isolation or irrelevance among viewers, highlighting the importance of both content and delivery format in social norm […]
Lessons learned from implementing Indashyikirwa in Rwanda- an adaptation of the SASA! approach to prevent and respond to intimate partner violence
Key Social Norms Take-aways: This study shows that harmful social norms in Rwanda—particularly those upholding male authority and the acceptability of violence to discipline women—are central to sustaining IPV. A key takeaway is that social norm change is achievable when interventions like Indashyikirwa create space for couples to redefine respect, power, and gender roles in […]