Women’s Agency as Reason for Life Threats Among the Pashtuns in Pakistan: Narratives of Women Fleeing Honor Killing and Masculine Domination.

Key Social Norms Take-aways: Social norms tied to honor (izzat) and masculinity (ghairat) function as powerful regulatory mechanisms that legitimize violence against women who deviate from expected gender roles. The study highlights that threats of honor killing are not simply individual acts of violence but are socially sanctioned responses to perceived norm violations, particularly when […]

Variability in Reproductive Choices: A Comprehensive Analysis of Women’s Working Status and Fertility Behavior in Pakistan.

Key Social Norms Take-aways: The study highlights that women’s reproductive choices are shaped not only by employment status but also by underlying gender norms and cultural expectations around women’s roles, autonomy, and family planning. Greater workforce participation is associated with increased decision-making power and autonomy, suggesting that shifts in norms around women’s economic roles can […]

Feasibility and acceptability of a life skills and reproductive health empowerment intervention for young newly married women in Rajasthan, India: a pre-post convergent mixed methods pilot study

Key Social Norms Take-aways: Restrictive gender norms—particularly expectations around early childbearing, limited female autonomy, and deference to marital households—shape newly married women’s reproductive health behaviors; however, this study shows that participatory, life-skills-based interventions can begin to shift these norms by strengthening women’s agency, communication, and social support networks. The study suggests that addressing norms indirectly—through […]

She Is a Guest in My House: Exploring the Barriers to Asset Development and Decision-Making Autonomy Among Young Women in Southern Uganda

Key Social Norms Takeaways: Deeply entrenched patriarchal social norms in Southern Uganda—reinforced through family systems, cultural expectations, and institutional practices—systematically restrict young women’s access to assets and decision-making power. Norms positioning women as dependent “guests” in their husbands’ homes and prioritizing men as providers and decision-makers shape both structural opportunities and individual agency. Critically, the […]

Promoting gender equity in a home visits programme: a qualitative study in Northern Nigeria

Key Social Norms Takeaways: Gender norms—particularly those governing division of labour, decision-making, and gender-based violence—are deeply embedded drivers of maternal health outcomes but can be transformed through participatory, household-level interventions that engage both women and men. The study shows that shifting norms requires addressing power dynamics within couples and fostering joint reflection, communication, and shared […]

Implementation and evaluation of a family planning intervention engaging mothers-in-law of young women in India: a mixed methods pilot study.

Key Social Norms Take-aways: Social norms around early fertility, son preference, and women’s limited autonomy are strongly reinforced by mothers-in-law (MILs) in patriarchal, patrilocal households; however, this study shows that engaging MILs directly can help shift these norms. The discussion highlights that even a light-touch intervention can begin to transform entrenched norms by reframing family […]

Navigating norms: a qualitative exploration of factors shaping contraceptive use in Senegal.

Key Social Norms Take-aways: The study demonstrates that social norms—particularly those surrounding marriage, childbearing, masculinity, and female obedience—are central to shaping contraceptive use in Senegal. Norms that prioritize early and continuous childbearing, equate fertility with social value, and position men as primary decision-makers constrain women’s reproductive autonomy. The discussion highlights that these norms are enforced […]

It’s a men’s world: Influence of media literacy for women’s empowerment through social media engagement in Bangladesh

Key Social Norms Take-aways: The study demonstrates that social norms—particularly patriarchal gender norms, expectations around modesty, and restrictions on women’s public voice—significantly shape how media literacy translates into empowerment for women in Bangladesh. While media literacy provides women with skills, knowledge, and access to information, deeply embedded norms limit their ability to actively participate, express […]

Exploring the barriers and facilitators to HIV information and health services among youth in N’Djamena, Chad: a qualitative descriptive study

Key Social Norms Take-aways: Social norms—particularly those related to sexual taboos, abstinence expectations, gender roles, and community surveillance—strongly shape adolescents’ access to HIV information and services in Chad. The discussion emphasizes that stigma, fear of judgment, and power imbalances with authority figures discourage care-seeking, while trusted peer networks and youth-friendly environments can help shift norms […]

Mothers’ intentions to discuss menstruation-related topics with their daughters using the theory of planned behavior

Key Social Norms Take-aways: The study demonstrates that social norms—particularly those related to menstruation as a taboo topic, expectations around modesty, and perceived social approval from family and community members—strongly influence mothers’ willingness to communicate with their daughters about menstrual health in Ethiopia. The discussion highlights that subjective norms (i.e., what important others think mothers […]

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